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=== Effect on tourism === The European premiere was on September 3, 1995, in [[Stirling]].<ref>{{cite news |url=http://www.heraldscotland.com/news/12089373.Scotland_a_nation_again_for_a_night/ |title=Scotland a nation again for a night |work=[[The Herald (Glasgow)|The Herald]] |location=Glasgow |date=September 4, 1995 |access-date=July 10, 2016 |archive-date=August 17, 2016 |archive-url=https://web.archive.org/web/20160817072050/http://www.heraldscotland.com/news/12089373.Scotland_a_nation_again_for_a_night/ |url-status=live }}</ref> In 1996, the year after the film was released, the annual three-day "Braveheart Conference" at [[Stirling Castle]] attracted fans of ''Braveheart'', increasing the conference's attendance to 167,000 from 66,000 in the previous year.<ref>{{cite book | last=Zumkhawala-Cook | first=Richard | year=2008 | title=Scotland as We Know It: Representations of National Identity in Literature, Film and Popular Culture | publisher=McFarland | isbn=978-0-7864-4031-3 | page=147 }}</ref> In the following year, research on visitors to the Stirling area indicated that 55% of the visitors had seen ''Braveheart''. Of visitors from outside Scotland, 15% of those who saw ''Braveheart'' said it influenced their decision to visit the country. Of all visitors who saw ''Braveheart'', 39% said the film influenced in part their decision to visit Stirling, and 19% said the film was one of the main reasons for their visit.<ref>{{cite book | last1=MacLellan | first1=Rory | last2=Smith | first2=Ronnie | year=1998 | title=Tourism in Scotland | publisher=Cengage Learning EMEA | isbn=978-1-86152-089-0 | page=230 }}</ref> In the same year, a tourism report said that the "''Braveheart'' effect" earned Scotland £7 million to £15 million in tourist revenue, and the report led to various national organizations encouraging international film productions to take place in Scotland.<ref>{{cite book | last=Martin-Jones | first=David | year=2009 | title=Scotland: Global Cinema – Genres, Modes, and Identities | publisher=Edinburgh University Press | isbn=978-0-7486-3391-3 | page=14 }}</ref> The film generated huge interest in Scotland and in [[Scottish history]], not only around the world, but also in Scotland itself.{{citation needed|date=November 2018}} At a ''Braveheart'' Convention in 1997, held in Stirling the day after the [[Scottish Parliament#History of the Scottish Parliament|Scottish Devolution]] vote and attended by 200 delegates from around the world, ''Braveheart'' author Randall Wallace, Seoras Wallace of the Wallace Clan, Scottish historian David Ross and Bláithín FitzGerald from Ireland gave lectures on various aspects of the film.{{citation needed|date=November 2018}} Several of the actors also attended including James Robinson (Young William), Andrew Weir (Young Hamish), Julie Austin (the young bride) and Mhairi Calvey (Young Murron).{{citation needed|date=November 2018}}
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