Editing Bookmaker (section)

==Sponsorships==
Most televised sports in the United Kingdom and the rest of Europe are now sponsored wholly or partly by Internet and high street bookmakers, with sometimes several bookmakers and online casinos being displayed on players' shirts, [[advertising]] hoardings, stadium signs and competition event titles. Sponsors are especially highlighted in the football category since football fans present a significant percentage of the bookmakers' target group.<ref>{{Cite web|date=2021-07-27|title=La théorie des probabilités dans les jeux d'argent en ligne|url=https://topcasinosuisse.com/la-theorie-des-probabilites-dans-les-jeux-d-argent-en-ligne/|access-date=2021-07-27|website=Casino en Ligne|language=fr-CH}}</ref>

With the recent banning of tobacco sponsorship<ref>{{Cite journal |last1=Holman |first1=C D'Arcy |last2=Donovan |first2=Robert |last3=Corti |first3=Billie |last4=Jalleh |first4=Geoffrey |last5=Frizzell |first5=Shirley |last6=Carroll |first6=Addy |title=Banning tobacco sponsorship: replacing tobacco with health messages and creating health-promoting environments. |journal=Tobacco Control |year=1997 |volume=6 |issue=2 |pages=115–121 |url=http://tobaccocontrol.bmj.com/content/6/2/115.full.pdf+html |access-date=24 August 2014 |publisher=The British Medical Journal|doi=10.1136/tc.6.2.115 |pmid=9291220 |pmc=1759553 }}</ref> and the significant commercial budgets available to the gaming industry, sponsorship by car manufacturers, alcoholic drinks, soft drinks and fast-food marketers is being rapidly replaced by sponsorship from gaming companies in the Far East and Europe.