Editing Big Ten Conference (section)

====Legends and Leaders divisions====
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On September 1, 2010, Delany revealed the conference's football divisional split, but noted that the division names would be announced later. Those division names, as well as the conference's new logo, were made public on December 13, 2010. For its new logo, the conference replaced the "hidden 11" logo with one that uses the "B1G" character combination in its branding. Delany did not comment on the logo that day, but it was immediately evident that the new logo would "allow fans to see 'BIG' and '10' in a single word."<ref>{{cite web|url=http://www.bigten.org/newlogo/|title=Big Ten Conference Reveals New Logo and Honors Football History with Division Names and Trophies|publisher=Big Ten Conference|access-date=April 2, 2014|quote="The new Big Ten logo was developed to symbolize the conference's future, as well as its rich heritage, strong tradition of competition, academic leadership, and passionate alumni," said Gericke. "Its contemporary collegiate lettering includes an embedded numeral "10" in the word "BIG", which allows fans to see "BIG" and "10" in a single word. Memorable and distinctive, the new logo evolved from the previous logo's use of negative space and is built on the conference's iconic name, without reference to the number of member institutions. The new logo also provides the flexibility of multiple versions which can be used horizontally, vertically and within new media."|archive-url=https://web.archive.org/web/20140407070609/http://www.bigten.org/newlogo/|archive-date=April 7, 2014|url-status=dead}}</ref>

For the new football division names, the Big Ten was unable to use geographic names, because they had rejected a geographic arrangement. Delany announced that the new divisions would be known as the "Legends Division" and "Leaders Division". In the Legends division were Iowa, Michigan, Michigan State, Minnesota, Nebraska and Northwestern. The Leaders division was composed of Illinois, Indiana, Ohio State, Penn State, Purdue and Wisconsin. Conference officials stated they had focused on creating competitive fairness rather than splitting by geographical location.<ref>{{cite web|title=Big Ten sets new divisions; splits up Illinois-NU|last=Ryan|first=Shannon|url=http://www.chicagobreakingsports.com/2010/09/big-ten-divisions-to-be-revealed-on-6-pm-tv-show.html|work=Chicago Tribune|date=September 1, 2010|archive-url=https://web.archive.org/web/20100904033515/http://www.chicagobreakingsports.com/2010/09/big-ten-divisions-to-be-revealed-on-6-pm-tv-show.html |archive-date=September 4, 2010 |access-date=December 6, 2014}}</ref> However, the new "Legends" and "Leaders" divisions were not met with enthusiasm. Some traditional rivals, including Ohio State and Michigan, were placed in separate divisions.<ref>{{cite news | url=https://www.espn.com/college-football/news/story?id=5930029 | title=Big Ten may rethink Legends, Leaders | work=ESPN.com | agency=Associated Press | date=December 17, 2010 | access-date=August 6, 2023}}</ref>

For the football season, each team played the others in its division, one "cross-over" rivalry game, and two rotating cross-divisional games. At the end of the regular season the two division winners met in a new [[Big Ten Football Championship Game]].<ref>Garcia, Marlen (December 13, 2010). [http://content.usatoday.com/communities/campusrivalry/post/2010/12/big-ten-divisions-legends-leaders-new-logo/1 "Big Ten Unveils Logo, Names Football Divisions 'Legends' and 'Leaders'"], ''USA Today''. Retrieved November 22, 2015.</ref> The Legends and Leaders divisional alignment was in effect for the [[2011 Big Ten Conference football season|2011]], [[2012 Big Ten Conference football season|2012]] and [[2013 Big Ten Conference football season|2013]] football seasons.