Editing Vegemite (section)

== Variations ==
=== Vegemite Singles ===
During the 1990s, Kraft released a product in Australia known as Vegemite Singles. It combined two of Kraft's major products, [[Kraft Singles]] and Vegemite, into one, thus creating Vegemite-flavoured cheese. This extension of the Vegemite product line was an attempt by Kraft to capitalise on the enormous popularity of Vegemite and cheese sandwiches (made by placing a slice of cheese into a Vegemite sandwich). Vegemite Singles were later taken off the market.<ref>{{Cite web |last=O'Connell |first=Jan |date=21 September 1970 |title=Kraft Singles launched - Australian food history timeline |url=https://australianfoodtimeline.com.au/kraft-singles/ |access-date=19 November 2022 |website=Australian Food Timeline |language=en-AU |archive-date=29 November 2022 |archive-url=https://web.archive.org/web/20221129215032/https://australianfoodtimeline.com.au/kraft-singles/ |url-status=live }}</ref>

=== Vegemite Cheesybite ===
[[File:Vegemite.JPG|thumb|The newer Cheesybite beside the original Vegemite]]
On 13 June 2009, Kraft released a new version of Vegemite. The formula combines Vegemite and Kraft [[cream cheese]], spreads more easily and has a considerably less salty and milder taste than the original. To coincide with the release of the new recipe, Kraft ran a competition to give the new flavour a name.<ref>{{cite news |work=[[Herald-Sun]] |title=Quite a crafty spread Vegemite and cheese join forces in the jar |first=Megan |last=McNaught |page=13 |date=15 June 2009 |access-date=5 September 2009 |url=http://www.news.com.au/heraldsun/story/0,21985,25633920-661,00.html |url-status=dead |archive-url=https://web.archive.org/web/20090617053028/http://www.news.com.au/heraldsun/story/0%2C21985%2C25633920-661%2C00.html |archive-date=17 June 2009  }}</ref> The new name was announced during the broadcast of the [[2009 AFL Grand Final]] as ''iSnack 2.0''. The name was chosen by a panel of marketing and communication experts to appeal to a younger market, capitalising on the popularity of Apple's [[iPod]] and [[iPhone]].<ref name="Pepper">{{cite news |last=Pepper |first=Chris |date=27 September 2009 |title=So, how bad were the other Vegemite names? |work=[[The Advertiser (Adelaide)|The Advertiser]] |page=7<!-- |access-date=29 September 2009-->}}</ref><ref>{{cite news |url=http://www.heraldsun.com.au/news/national/new-vegemite-spread-named-isnack20/story-e6frf7l6-1225780035024 |title=New Vegemite spread named iSnack2.0 |work=[[Herald Sun|heraldsun.com.au]] |date=27 September 2009 |access-date=28 September 2009 |archive-date=9 October 2009 |archive-url=https://web.archive.org/web/20091009174243/http://www.heraldsun.com.au/news/national/new-vegemite-spread-named-isnack20/story-e6frf7l6-1225780035024 |url-status=live }}</ref> The choice immediately drew universal criticism and ridicule within Australia. Within days, opinion columns and social networking sites were flooded with derision and vitriol;<ref>(30 September 2009). [http://au.news.yahoo.com/thewest/a/-/breaking/6128164/vegemite-abandons-isnack2-0-name "Vegemite abandons iSnack2.0 name"] {{Webarchive|url=https://web.archive.org/web/20120513091419/http://au.news.yahoo.com/thewest/a/-/breaking/6128164/vegemite-abandons-isnack2-0-name/ |date=13 May 2012 }}. ''The West Australian''. West Australian Newspapers.</ref> and, after only four days, Kraft released plans to abandon the ''iSnack'' name, admitting that it may have been a mistake.<ref>{{cite news |url=http://au.news.yahoo.com/thewest/a/-/breaking/6128164/vegemite-abandons-isnack2-0-name/ |title=iSnack 2.0 crashes |last=Prior |first=Flip |date=30 September 2009 |work=The West Australian |access-date=30 September 2009 |archive-url=https://web.archive.org/web/20120513091419/http://au.news.yahoo.com/thewest/a/-/breaking/6128164/vegemite-abandons-isnack2-0-name/ |archive-date=13 May 2012 |url-status=dead  }}</ref> Two days later, Kraft opened a new poll on its website, and the final name was announced on 7 October 2009 as "Vegemite Cheesybite", with Kraft claiming that the name had received 36% of the 30,357 votes that were cast for a name option, or approximately 10,900 votes.<ref>{{cite web|url=http://www.vegemite.com.au/vegemite/page?siteid=vegemite-prd&locale=auen1&PagecRef=758|title=Vegemite Name Me|archive-url=https://web.archive.org/web/20091004135917/http://www.vegemite.com.au/vegemite/page?siteid=vegemite-prd&locale=auen1&PagecRef=758|archive-date=4 October 2009|publisher=Kraft|access-date=7 October 2009|url-status=dead}}</ref> It was noted that the popular suggestion "Cheesymite", long associated with the popular [[Cheesymite scroll]], was already trademarked by other organisations.<ref>{{cite web|url=http://mumbrella.com.au/vegemites-cheesybite-neck-and-neck-with-none-of-the-above-10196|title=Mumbrella|date=7 October 2009|access-date=8 October 2009|archive-date=9 October 2009|archive-url=https://web.archive.org/web/20091009222205/http://mumbrella.com.au/vegemites-cheesybite-neck-and-neck-with-none-of-the-above-10196|url-status=live}}</ref> The product has been renamed "Vegemite & Cheese" under Bega's ownership.<ref>{{cite web | url=https://vegemite.com.au/products/vegemite-cheesybite/ | title=VEGEMITE & Cheese }}</ref>

=== My First Vegemite ===
In 2011, Kraft Foods Australia launched "My First Vegemite", a special formulation of original Vegemite for children aged older than one year. According to Kraft, the new formula has a "milder taste" and "additional health benefits including iron, B{{sub|6}} and B{{sub|12}} vitamins as well as 50% less sodium", and was designed in response to consumer demand for foods with lower sugar and salt content plus additional health benefits. Immediate reaction and media reports regarding the new formula were largely positive, but Kraft Foods Australia discontinued the "My First Vegemite" product line in 2012 due to poor sales performance.<ref name="auto"/>

=== Chocolate and Vegemite ===
In April 2015, [[Cadbury]] announced that it was to release a Vegemite-flavoured block of chocolate on 1 June. The chocolate block is Cadbury's [[Caramilk|Caramello]] block updated by mixing vegemite with the chocolate. Critics described the taste as similar to salted caramel with a pleasant umami aftertaste. Criticism varied from "love it" to "tastes like they mixed the [[caramel]] and [[turkish delight]] filling with a lot of salt" to "needs more salt", with several tasters commenting that they thought the aftertaste was unpleasant.<ref>{{cite news |ref=Delaney |last1=Delaney |first1=Brigid |title=Vegemite chocolate taste test: is Cadbury's new block awesome or evil? |work=[[The Guardian]] |url=https://www.theguardian.com/lifeandstyle/australia-food-blog/2015/may/18/vegemite-chocolate-taste-test-is-cadburys-new-block-awesome-or-evil |date=18 May 2015 |access-date=1 May 2022 |archive-date=14 February 2017 |archive-url=https://web.archive.org/web/20170214220417/https://www.theguardian.com/lifeandstyle/australia-food-blog/2015/may/18/vegemite-chocolate-taste-test-is-cadburys-new-block-awesome-or-evil |url-status=live }}</ref><ref name="Time out">{{cite web |title=Cadbury has released that Vegemite chocolate block – and we tried it |author=Time Out Sydney |website=sydneyland.au.timeout.com |url=http://sydneyland.au.timeout.com/2015/05/20/cadbury-has-released-that-vegemite-chocolate-block-and-we-tried-it/ |url-status=dead |archive-url=https://web.archive.org/web/20150906003536/http://sydneyland.au.timeout.com/2015/05/20/cadbury-has-released-that-vegemite-chocolate-block-and-we-tried-it/ |archive-date=6 September 2015 |date=20 May 2015 |access-date=1 May 2022}}</ref>

=== Vegemite Blend 17 ===
In 2017, a premium variety, Vegemite Blend 17, was released for a limited time. It promised a "richer bolder taste" but at double the price of the standard product.<ref>{{cite news|last1=Brown|first1=Vanessa|title=New Vegemite will retail for double the amount of the original spread|url=http://www.news.com.au/lifestyle/food/eat/new-vegemite-will-retail-for-double-the-amount-of-the-original-spread/news-story/d7caff0927987bc181c594c3271c3e7e|access-date=30 April 2018|work=news.com.au|date=11 October 2017|archive-date=30 April 2018|archive-url=https://web.archive.org/web/20180430190201/http://www.news.com.au/lifestyle/food/eat/new-vegemite-will-retail-for-double-the-amount-of-the-original-spread/news-story/d7caff0927987bc181c594c3271c3e7e|url-status=live}}</ref>

=== Other products ===
Other commercial products with Vegemite flavour include [[The Smith's Snackfood Company|Smith's Crisps]],<ref>{{cite web|url=https://www.facebook.com/VEGEMITE/photos/a.299303524986.45828.47955454986/371518349986/?type=3 |archive-url=https://ghostarchive.org/iarchive/facebook/47955454986/371518349986 |archive-date=26 February 2022 |url-access=limited|title=Vegemite|website=www.facebook.com|access-date=30 April 2018}}{{cbignore}}</ref> [[In a Biskit]],<ref>{{cite web|url=http://www.calorieking.com.au/foods/updates/2003/9/#update-369-Nabisco-Vegemite-In-A-Biskit|title= Food Data – Nutrition information about your favourite food – fat, fibre, protein and more|website=www.calorieking.com.au|access-date=30 April 2018|archive-url=https://web.archive.org/web/20180430182203/http://www.calorieking.com.au/foods/updates/2003/9/#update-369-Nabisco-Vegemite-In-A-Biskit|archive-date=30 April 2018|url-status=dead}}</ref> [[bagel]] crisps,<ref>{{cite web|url=http://www.ausfoodnews.com.au/2015/10/21/abes-bagel-bakery-partners-with-vegemite.html|title=ABE's Bagel Bakery partners with Vegemite – Australian Food News|website=www.ausfoodnews.com.au|date=21 October 2015|access-date=30 April 2018|archive-date=5 April 2018|archive-url=https://web.archive.org/web/20180405130608/http://www.ausfoodnews.com.au/2015/10/21/abes-bagel-bakery-partners-with-vegemite.html|url-status=live}}</ref> sausages,<ref>{{cite web|url=http://www.news.com.au/lifestyle/food/eat/coles-launch-vegemite-infused-lamb-sausage-for-australia-day/news-story/668b27ebb06ba4baf3e49a827f76bb20|title=Please, leave Vegemite alone|website=news.com.au|date=16 January 2018|access-date=30 April 2018|archive-date=29 April 2018|archive-url=https://web.archive.org/web/20180429000847/http://www.news.com.au/lifestyle/food/eat/coles-launch-vegemite-infused-lamb-sausage-for-australia-day/news-story/668b27ebb06ba4baf3e49a827f76bb20|url-status=live}}</ref> [[Meat pie (Australia and New Zealand)|meat pies]],<ref>{{cite web|url=https://www.lifehacker.com.au/2017/07/fourn-twenty-to-release-limited-edition-beef-cheese-and-vegemite-pies/|title=Four'N Twenty Just Launched A Vegemite Pie|date=17 July 2017|website=lifehacker.com.au|access-date=30 April 2018|archive-date=12 August 2018|archive-url=https://web.archive.org/web/20180812114854/https://www.lifehacker.com.au/2017/07/fourn-twenty-to-release-limited-edition-beef-cheese-and-vegemite-pies/|url-status=live}}</ref> and [[Arnott's Shapes]].<ref>{{Cite web |last=Rao |first=Shoba |date=19 December 2018 |title=New Arnott's Vegemite and Cheese Shapes also see the cracker change shape |url=https://www.news.com.au/lifestyle/food/new-arnotts-vegemite-and-cheese-shapes-also-see-the-cracker-change-shape/news-story/b449113a9d10f3f5c4ae2997638a7d89 |url-status=live |archive-url=https://web.archive.org/web/20181229013429/https://www.news.com.au/lifestyle/food/new-arnotts-vegemite-and-cheese-shapes-also-see-the-cracker-change-shape/news-story/b449113a9d10f3f5c4ae2997638a7d89 |archive-date=29 December 2018 |access-date=30 July 2024 |website=news.com.au}}</ref>