Editing Usability testing (section)

== Survey research ==
Survey products include paper and digital [[Questionnaire|surveys]], forms, and instruments that can be completed or used by the survey respondent alone or with a data collector. Usability testing is most often done in [[Survey data collection|web surveys]] and focuses on how people interact with survey, such as navigating the survey, entering survey responses, and finding help information. Usability testing complements traditional survey [[Pretesting (research)|pretesting]] methods such as [[cognitive pretesting]] (how people understand the products), [[Pilot experiment|pilot testing]] (how will the survey procedures work), and expert review by a [[Subject-matter expert|subject matter expert]] in [[survey methodology]].<ref>{{Cite book |last1=Geisen |first1=Emily |title=Usability Testing for Survey Research |last2=Bergstrom |first2=Jennifer Romano |date=2017 |publisher=Elsevier MK Morgan Kaufmann Publishers |isbn=978-0-12-803656-3 |location=Cambridge}}</ref> 

In translated survey products, usability testing has shown that "cultural fitness" must be considered in the sentence and word levels and in the designs for data entry and navigation,<ref>{{Cite journal |last1=Wang |first1=Lin |last2=Sha |first2=Mandy |date=2017-06-01 |title=Cultural Fitness in the Usability of U.S. Census Internet Survey in Chinese Language |url=https://www.surveypractice.org/article/2780-cultural-fitness-in-the-usability-of-u-s-census-internet-survey-in-chinese-language |journal=Survey Practice |language=en |volume=10 |issue=3 |pages=1–8 |doi=10.29115/SP-2017-0018|doi-access=free }}</ref> and that presenting translation and visual cues of common functionalities (tabs, [[Hyperlink|hyperlinks]], [[Drop-down list|drop-down menus]], and [[URL]]s) help to improve the user experience.<ref>{{Cite journal |last1=Sha |first1=Mandy |last2=Hsieh |first2=Y. Patrick |last3=Goerman |first3=Patricia L. |date=2018-07-25 |title=Translation and visual cues: Towards creating a road map for limited English speakers to access translated Internet surveys in the United States |url=https://www.trans-int.org/index.php/transint/article/view/797 |journal=Translation & Interpreting |language=en |volume=10 |issue=2 |pages=142–158 |doi=10.12807/ti.110202.2018.a10 |issn=1836-9324|doi-access=free }}</ref>