Editing Trainspotting (film) (section)

===Marketing and theatrical release===
MacDonald worked with [[Miramax Films]] to sell the film as a British ''[[Pulp Fiction (film)|Pulp Fiction]]'',<ref>{{Cite web|url=https://fordonfilm.wordpress.com/2013/03/14/why-trainspotting-is-the-greatest-film-of-all-time/|title=Why Trainspotting is the greatest film of all time|date=14 March 2013|website=Ford On Film|access-date=17 February 2017|archive-date=17 February 2017|archive-url=https://web.archive.org/web/20170217223942/https://fordonfilm.wordpress.com/2013/03/14/why-trainspotting-is-the-greatest-film-of-all-time/|url-status=live}}</ref> flooding the market with postcards, posters, books, soundtrack albums and a revamped music video for "[[Lust for Life (Iggy Pop song)|Lust for Life]]" by Iggy Pop directed by Boyle.<ref name="gordinier"/>

Prior to its release in the United States, Miramax, the film's US distributor, requested that some of the dialogue be [[Dubbing (filmmaking)|dubbed]] so the film would be easier to understand for American viewers unfamiliar with [[Scottish English|Scottish slang]] and [[British English|British slang]] in general.<ref>{{cite web|url=https://www.independent.co.uk/news/uk/home-news/trainspotting-made-easy-for-americans-1349197.html|title='Trainspotting' made easy - for Americans|work=[[The Independent]]|first=Milly|last=Jenkins|date=26 May 1996|access-date=30 March 2020|archive-date=26 March 2018|archive-url=https://web.archive.org/web/20180326202542/https://www.independent.co.uk/news/uk/home-news/trainspotting-made-easy-for-americans-1349197.html|url-status=live}}</ref>

[[PolyGram Filmed Entertainment]], the company responsible for the distribution of the film, launched a publicity campaign of half as much as the film's production costs (£850,000) in the UK alone, making the film stand out more as a Hollywood blockbuster rather than a smaller European production.{{sfn|Smith|2002}}

''Trainspotting'' was able to portray itself as British and as an 'exotic' element to the international market while also staying relevant to the American public, making it an international success in its marketing.{{sfn|Smith|2002}}