Editing Toy Story (section)

== Release ==
[[File: El Capitan Theatre, Hollywood, California (2997200450).jpg|thumb|The [[El Capitan Theatre]] in Los Angeles, where ''Toy Story''{{'}}s premiere took place on November 19, 1995|alt=Exterior shot of the El Capitan Theatre]]

Both Disney and Pixar held separate premieres for ''Toy Story'', with Disney holding theirs at their flagship [[El Capitan Theatre]] in Los Angeles on November 19, 1995, and Pixar holding theirs the following night at the [[Regency Center]] in San Francisco. According to David Price's 2008 book ''The Pixar Touch'', the film deeply resonated with audiences, with even the adults being noticeably moved by the film.{{sfn|Price|2008|p=151}}

In some international territories, the theatrical release of the film was preceded by a re-release of the ''[[Who Framed Roger Rabbit|Roger Rabbit]]'' short ''[[Roller Coaster Rabbit]]''.

In addition to showing at the El Capitan, where tickets included admission to the ''Totally Toy Story'' funhouse that Disney had built in the [[Hollywood Masonic Temple]] next door,<ref>{{cite news |last1=Kronke |first1=David |title=After 'Toy Story' Credits Roll, the Fun Comes Alive |url=https://www.latimes.com/archives/la-xpm-1995-11-21-ca-5789-story.html |access-date=September 7, 2015 |work=Los Angeles Times |date=November 21, 1995|archive-url=https://archive.today/20160520145813/http://articles.latimes.com/1995-11-21/entertainment/ca-5789_1_toy-story|archive-date=May 20, 2016|url-status=live}}</ref> the film opened on 2,281 screens on the 22nd and later expanded to 2,574.{{sfn|Price|2008|p=151}}

The film was also shown at the [[Berlin International Film Festival]] out of competition from February 15 to 26, 1996.<ref>{{cite web |title=Programme 1996 |url=https://www.berlinale.de/en/archiv/jahresarchive/1996/02_programm_1996/02_Programm_1996.html |publisher=Berlinale |access-date=December 6, 2014 |archive-url=https://web.archive.org/web/20141007072937/https://www.berlinale.de/en/archiv/jahresarchive/1996/02_programm_1996/02_Programm_1996.html |archive-date=October 7, 2014|url-status=live}}</ref><ref>{{cite web |title=1996 Yearbook |url=https://www.berlinale.de/en/archiv/jahresarchive/1996/01_jahresblatt_1996/01_Jahresblatt_1996.html |publisher=Berlinale |access-date=December 6, 2014 |archive-url=https://web.archive.org/web/20141205050747/https://www.berlinale.de/en/archiv/jahresarchive/1996/01_jahresblatt_1996/01_Jahresblatt_1996.html |archive-date=December 5, 2014}}</ref> Elsewhere, the film opened in March 1996.{{sfn|Price|2008|pp=139–142}}

=== Marketing ===
Marketing for ''Toy Story'' included $20&nbsp;million spent by Disney for advertising as well as advertisers such as [[Burger King]], [[PepsiCo]], [[Coca-Cola]], and [[Payless ShoeSource]] paying $125&nbsp;million in promotions for the film.<ref name="Disney20mil">{{cite news |last=Elliott |first=Stuart |url=https://query.nytimes.com/gst/fullpage.html?res=9E0DE1DB1339F931A15752C1A963958260 |title=The Media Business: Advertising; Coca-Cola, Pepsico and Burger King sign on with Disney for a happy ending with 'Toy Story' tie-ins |work=The New York Times |date=November 22, 1995 |access-date=March 12, 2009|archive-url=https://archive.today/20120713105950/http://www.nytimes.com/1995/11/22/business/media-business-advertising-coca-cola-pepsico-burger-king-sign-with-disney-for.html|archive-date=July 13, 2012|url-status=live}}</ref> Marketing consultant [[Al Ries]] reflected on the promotion: "This will be a killer deal. How can a kid, sitting through a one-and-a-half-hour movie with an army of recognizable toy characters, not want to own one?"<ref name=DailyNewsPromotion>{{cite news |last=Reyes |first=Sonia |title=It's A ''Toy Story'' Told at the Cash Register |url=http://www.nydailynews.com/archives/money/toy-story-told-cash-register-article-1.704133 |access-date=October 17, 2012 |newspaper=Daily News |location=New York |date=November 23, 1995|archive-url=https://archive.today/20180906193028/http://www.nydailynews.com/archives/money/toy-story-told-cash-register-article-1.704133|archive-date=September 6, 2018|url-status=live}}</ref> Despite this, [[Disney Consumer Products]] was slow to see the potential of ''Toy Story''.{{sfn|Price|2008|pp=139–142}} When the Thanksgiving release date was announced in January 1995, many toy companies were accustomed to having eighteen months to two years of lead time and passed on the project. Disney shopped the film at the Toy Fair trade show in February 1995, where only the small Canadian company Thinkway Toys, was interested in licensing the toy rights for the ''Toy Story'' characters.{{sfn|Price|2008|p=143}} Disney promoted the film by inserting its trailer into the home-video re-release of ''[[Cinderella (1950 film)|Cinderella]]'', showing a behind-the-scenes documentary on the [[Disney Channel]], and incorporating the characters into a parade at the [[Disney's Hollywood Studios|Disney-MGM Studios]] theme park in Florida.{{sfn|Price|2008|p=149}}

It was screenwriter Joss Whedon's idea to incorporate [[Barbie]] as a character who could rescue Woody and Buzz in ''Toy Story''{{'}}s final act.<ref name="LostJoss">{{cite web |url=http://www.suvudu.com/2008/07/the-lost-joss-whedonpixar-conn.html |title=The Lost Joss Whedon/Pixar Connection |author=tnarwani |date=July 21, 2008 |access-date=March 11, 2009|archive-url=https://archive.today/20180906194322/https://www.unboundworlds.com/2008/07/the-lost-joss-whedonpixar-connection/|archive-date=September 6, 2018|url-status=dead}}</ref> The idea was dropped after [[Mattel]] objected and refused to license the toy. Producer [[Ralph Guggenheim]] claimed that Mattel did not allow the use of the toy as "They [Mattel] philosophically felt girls who play with Barbie dolls are projecting their personalities onto the doll. If you give the doll a voice and animate it, you're creating a persona for it that might not be every little girl's dream and desire."<ref name="EWToyWonder" /> [[Hasbro]] likewise refused to license [[G.I. Joe: A Real American Hero (1985 TV series)|G.I. Joe]] (mainly because Sid was going to blow one up, prompting the filmmakers to instead use a fictional toy, [[List of Toy Story characters#Sid and Hannah's toys|Combat Carl]]), but they did license [[Mr. Potato Head]].<ref name="EWToyWonder" /> The only real-life toy in the film that was not in production was [[Slinky]] Dog, which had been discontinued since the 1970s. When designs for Slinky were sent to [[Betty James]] (Slinky inventor [[Richard T. James|Richard James]]'s wife) she said that Pixar had improved the toy and that it was "cuter" than the original.<ref name="NYTimes1">{{cite news |last=Witchel |first=Alex |date=February 21, 1996 |title=Talking Toys with Betty James; Persevering for Family and Slinky |work=The New York Times |url=https://www.nytimes.com/1996/02/21/garden/talking-toys-with-betty-james-persevering-for-family-and-slinky.html |access-date=November 17, 2021 |archive-url=https://web.archive.org/web/20150526170140/http://www.nytimes.com/1996/02/21/garden/talking-toys-with-betty-james-persevering-for-family-and-slinky.html |archive-date=May 26, 2015 |url-status=live}}</ref>

=== 3-D re-release ===
On October 2, 2009, ''Toy Story'' was [[Reissue|re-released]] in [[Disney Digital 3-D]].<ref name="Empire3D">{{cite news |last=Richards |first=Olly |url=https://www.empireonline.com/news/story.asp?NID=21856 |title=Toy Story Movies Going 3D |work=[[Empire (magazine)|Empire]] |date=January 24, 2008 |access-date=March 11, 2009|archive-url=https://web.archive.org/web/20181107025021/https://www.empireonline.com/movies/news/toy-story-movies-going-3d/|archive-date=November 7, 2018|url-status=live}}</ref> The film was also released with ''[[Toy Story 2]]'' as a double feature for a two-week run<ref>{{cite news |last=Germain |first=David |title=Disney does 3-D with ''Toy Story'', ''Beast'' reissues |url=http://usatoday30.usatoday.com/life/movies/news/2009-03-31-disney-3-D_N.htm |access-date=October 17, 2012 |newspaper=USA Today |date=March 31, 2009|archive-url=https://archive.today/20130205053348/http://usatoday30.usatoday.com/life/movies/news/2009-03-31-disney-3-D_N.htm|archive-date=February 5, 2013|url-status=live}}</ref> which was extended due to its success.<ref name=oct12update2>{{cite web |url=https://www.slashfilm.com/2009/10/12/lee-unkrich-announces-kristen-schaal-and-blake-clark-cast-in-toy-story-3-toy-story-3d-double-feature-to-stay-in-theaters/ |title=Lee Unkrich Announces Kristen Schaal and Blake Clark Cast in Toy Story 3; Toy Story 3D Double Feature To Stay in Theaters |author=David Chen |date=October 12, 2009 |access-date=October 12, 2009|archive-url=https://archive.today/20120910170534/http://www.slashfilm.com/lee-unkrich-announces-kristen-schaal-and-blake-clark-cast-in-toy-story-3-toy-story-3d-double-feature-to-stay-in-theaters/|archive-date=September 10, 2012|url-status=live}}</ref> In addition, the film's second sequel, ''[[Toy Story 3]]'', was also released in the 3-D format.<ref name="Empire3D" /> Lasseter commented on the new 3-D re-release:
<blockquote>
The ''Toy Story'' films and characters will always hold a very special place in our hearts and we're so excited to be bringing this landmark film back for audiences to enjoy in a whole new way thanks to the latest in 3-D technology. With ''Toy Story 3'' shaping up to be another great adventure for Buzz, Woody, and the gang from Andy's room, we thought it would be great to let audiences experience the first two films all over again and in a brand new way.<ref name="VFXWorldLass3-D">{{cite news |url=http://vfxworld.com/?atype=news&a=search&term=Toy%20Story&id=22054 |title=Toy Story Franchise Going 3-D |publisher=VFXWorld.com |date=January 24, 2008 |access-date=March 12, 2009}}</ref>
</blockquote>

Translating the film into 3-D involved revisiting the original computer data and virtually placing a second camera into each scene, creating left eye and right eye views needed to achieve the perception of depth.<ref name="Dimension">{{cite news |first=Mekado |last=Murphy |title=Buzz and Woody Add a Dimension |url=https://www.nytimes.com/2009/10/04/movies/04murp.html |date=October 1, 2009 |work=The New York Times |access-date=February 18, 2010|archive-url=https://web.archive.org/web/20140129012757/http://www.nytimes.com/2009/10/04/movies/04murp.html|archive-date=January 29, 2014|url-status=live}}</ref> Unique to computer animation, Lasseter referred to this process as "digital archaeology".<ref name="Dimension" /> The process took four months, as well as an additional six months for the two films to add the 3-D. The lead stereographer Bob Whitehill oversaw this process and sought to achieve an effect that affected the emotional storytelling of the film:

<blockquote>
When I would look at the films as a whole, I would search for story reasons to use 3-D in different ways. In ''Toy Story'', for instance, when the toys were alone in their world, I wanted it to feel consistent with a safer world. And when they went out to the human world, that's when I really blew out the 3-D to make it feel dangerous and deep and overwhelming.<ref name=" Dimension" />
</blockquote>

Unlike other countries, the United Kingdom received the films in 3-D as separate releases. ''Toy Story'' was released on October 2, 2009. ''[[Toy Story 2]]'' was instead released January 22, 2010.<ref name="Toy Story 3D Review">{{cite web |url=http://entertainment.uk.msn.com/movies/reviews/article.aspx?cp-documentid=149974281 |title=Toy Story in 3D: MSN Review |access-date=October 3, 2009 |archive-url=https://web.archive.org/web/20091002133147/http://entertainment.uk.msn.com/movies/reviews/article.aspx?cp-documentid=149974281 <!--Added by H3llBot--> |archive-date=October 2, 2009}}</ref> The re-release performed well at the box office, opening with $12,500,000 in its opening weekend, placing at the third position after ''[[Zombieland]]'' and ''[[Cloudy with a Chance of Meatballs (film)|Cloudy with a Chance of Meatballs]]''.<ref>{{cite web|url=https://www.bizjournals.com/losangeles/stories/2009/10/05/daily1.html|title='Zombieland' takes top spot at box office}}</ref><ref name="ReBOXMOJO">{{cite web |url=https://boxofficemojo.com/movies/?id=toystory3d.htm |title=Toy Story/Toy Story 2 (3D) |work=[[Box Office Mojo]] |access-date=February 18, 2010|archive-url=https://archive.today/20120731112642/http://www.boxofficemojo.com/movies/?id=toystory3d.htm|archive-date=July 31, 2012|url-status=live}}</ref> The double feature grossed $30.7&nbsp;million in its five-week release.<ref name="ReBOXMOJO" />

===Disney100 re-release===
As part of Disney's 100th anniversary, ''Toy Story'' was re-released in selected [[Cinemark Theatres|CINEMARK]] theaters from July 21 to August 3, 2023,<ref>{{cite news |last=Woodroof |first=Cory |url=https://ftw.usatoday.com/2023/06/disney-movies-releases-theaters-100th-anniversary |title=8 Disney classics (Toy Story!) re-releasing in movie theaters for its 100th anniversary |work=For the Win |publisher=USA Today |date=June 29, 2023 |access-date=July 5, 2023 |archive-url=https://web.archive.org/web/20230629200522/https://ftw.usatoday.com/2023/06/disney-movies-releases-theaters-100th-anniversary |archive-date=June 29, 2023 |url-status=live}}</ref> as well as UK cinemas from September 29 to October 5,<ref>{{Cite web |title=DISNEY100 'CELEBRATING TIMELESS STORIES' SCREENING PROGRAMME LAUNCHES IN THE UK TOMORROW, FRIDAY 4TH AUGUST, 2023 |url=https://press.disney.co.uk/news/disney100-celebrating-timeless-stories-screening-programme-launches-in-the-uk-tomorrow-friday-4th-august-2023 |access-date=October 13, 2023 |website=UK Press |language=en-GB |archive-date=October 17, 2023 |archive-url=https://web.archive.org/web/20231017054702/https://press.disney.co.uk/news/disney100-celebrating-timeless-stories-screening-programme-launches-in-the-uk-tomorrow-friday-4th-august-2023 |url-status=live }}</ref> and Latin American theaters from October 12 to 18 alongside ''[[Cinderella (1950 film)|Cinderella]]''.<ref>{{Cite web |last=Pike |date=September 25, 2023 |title=Disney 100 se verá en las salas de cine de Colombia |url=https://www.minuto30.com/disney-100-se-vera-en-las-salas-de-cine-de-colombia/1493619/ |access-date=October 13, 2023 |website=Minuto30 |language=es |archive-date=October 16, 2023 |archive-url=https://web.archive.org/web/20231016213733/https://www.minuto30.com/disney-100-se-vera-en-las-salas-de-cine-de-colombia/1493619/ |url-status=live }}</ref>

=== Home media ===
''Toy Story'' was released by [[Walt Disney Home Video]] on [[VHS]] and [[LaserDisc]] in the United States and Canada on October 29, 1996,<ref>{{cite news |last=King |first=Susan |url=https://www.newspapers.com/clip/107891272/letterbox-brings-wide-screen-home/ |title='Letterbox' Brings Wide Screen Home |archive-url=https://web.archive.org/web/20230311215357/https://www.newspapers.com/clip/107891272/letterbox-brings-wide-screen-home/ |date=August 16, 1996 |access-date=March 11, 2023 |archive-date=March 11, 2023 |page=96 |work=Times Staff Writer |publisher=[[Los Angeles Times]] |via=[[Newspapers.com]] |url-status=live}} {{Open access}}</ref> with no bonus material. Within the first few weeks of this release, VHS rentals and sales totaled $5.1&nbsp;million, ranking ''Toy Story'' as the {{Abbr|No.|Number}} 1 video, beating out ''[[Twister (1996 film)|Twister]]''.<ref>{{cite news |title=The top 10 videocassette rentals, based on Billboard's survey... |url=https://www.upi.com/Archives/1996/11/14/The-top-10-videocassette-rentals-based-on-Billboards-survey/3703847947600/ |access-date=February 26, 2022 |work=[[United Press International]] |date=November 14, 1996 |archive-date=February 26, 2022 |archive-url=https://web.archive.org/web/20220226174959/https://www.upi.com/Archives/1996/11/14/The-top-10-videocassette-rentals-based-on-Billboards-survey/3703847947600/ |url-status=live }}</ref><ref name="VHSrentalssales">{{cite news |last=Snow |first=Shauna |url=https://www.latimes.com/archives/la-xpm-1996-11-08-ca-62363-story.html |title=Arts and entertainment reports from The Times, national and international news services and the nation's press |work=Los Angeles Times |date=November 8, 1996 |access-date=March 12, 2009|archive-url=https://archive.today/20140206133050/http://articles.latimes.com/1996-11-08/entertainment/ca-62363_1_toy-story|archive-date=February 6, 2014|url-status=live}}</ref> Over 21.5&nbsp;million VHS copies were sold during the first year.<ref name="VHSsales">{{cite news |last=Hettrick |first=Scott |url=http://www.videobusiness.com/article/CA620949.html |title=Disney packages Toy Story and sequel together for DVD |publisher=VideoBusiness.com |date=June 21, 2000 |access-date=March 12, 2009 |archive-url=https://web.archive.org/web/20061019134924/http://www.videobusiness.com/article/CA620949.html |archive-date=October 19, 2006}}</ref> A deluxe edition widescreen LaserDisc 4-disc box set was released on December 18, 1996.<ref name="DazzlingLaserdisc">{{cite news|url=https://www.sfgate.com/style/article/Dazzling-releases-show-laserdisc-is-still-tops-3107417.php|title=Dazzling releases show laserdisc is still tops|newspaper=Sfgate |date=December 28, 1996|access-date=March 31, 2022|archive-date=March 31, 2022|archive-url=https://web.archive.org/web/20220331214308/https://www.sfgate.com/style/article/Dazzling-releases-show-laserdisc-is-still-tops-3107417.php|url-status=live}}</ref> This [[THX]]-certified LaserDisc release features bonus material, including the history and development of characters, storyboards and story reels, abandoned concepts and characters, audio commentary, outtakes, deleted animation and trailers.<ref name="DazzlingLaserdisc" /> On January 11, 2000, the film was re-released on VHS, but this time as the first video to be part of the Walt Disney Gold Classic Collection with the bonus short film ''[[Tin Toy]]''. This release sold two million copies.<ref name="VHSsales" />

''Toy Story'' was released for the first time on [[DVD]] on October 17, 2000, in a two-pack with its first sequel ''[[Toy Story 2]]''.<ref>{{cite news |url=https://www.newspapers.com/article/the-knoxville-news-sentinel-toy-story/156432306/ |title='Toy Story' DVDs set for October release |archive-url=https://web.archive.org/web/20241002202807/https://www.newspapers.com/article/the-knoxville-news-sentinel-toy-story/156432306/ |date=June 30, 2000 |access-date=October 2, 2024 |archive-date=October 2, 2024 |page=100 |publisher=[[Knoxville News Sentinel|The Knoxville News-Sentinel]] |url-status=live}} {{Open access}}</ref> The same day, a 3-disc "Ultimate Toy Box" set was released, featuring ''Toy Story'', ''Toy Story 2'', and the third disc of bonus materials.<ref name="VHSsales" /> Both DVD versions have the ''Tin Toy'' short, as well as the THX certification.<ref name="IGN Buzz&Woody">{{cite web |last= |date=October 18, 2000 |title=Buzz and Woody hit DVD! |url=https://www.ign.com/articles/2000/10/18/buzz-and-woody-hit-dvd |url-status=live |archive-url=https://web.archive.org/web/20240828200728/https://www.ign.com/articles/2000/10/18/buzz-and-woody-hit-dvd |archive-date=August 28, 2024 |access-date=August 28, 2024 |website=IGN |df=mdy-all}}</ref> The twin-pack release was later released individually on March 20, 2001. The DVD two-pack, the Ultimate Toy Box set, the Gold Classic Collection VHS and DVD, and the original DVD were all put in the [[Disney Vault]] on May 1, 2003.<ref>{{cite press release|title=Time is Running Out! Disney/Pixar's Toy Story & Toy Story 2 Disappearing Campaign; On May 1st, The Toys Are going Back In The Vault|url=https://link.gale.com/apps/doc/A99620296/ITOF?u=wikipedia&sid=ebsco&xid=da683be5|publisher=[[Business Wire]]|page=5268|date=March 31, 2003|access-date=May 1, 2022|via=Gale General OneFile|url-access=subscription|archive-date=May 8, 2024|archive-url=https://web.archive.org/web/20240508232040/https://go.gale.com/ps/i.do?p=ITOF&u=wikipedia&id=GALE%7CA99620296&v=2.1&it=r&sid=ebsco&asid=da683be5|url-status=live}}</ref> On September 6, 2005, a 2-disc "10th Anniversary Edition" was released featuring much of the bonus material from the "Ultimate Toy Box", including a retrospective special with John Lasseter and a brand new [[DTS (sound system)|DTS]] sound mix.<ref name="10thDVD">{{cite web |last=Otto |first=Jeff |url=http://dvd.ign.com/articles/647/647603p1.html |title=Double Dip Digest: Toy Story |website=IGN |date=September 2, 2005 |access-date=March 12, 2009|archive-url=https://archive.today/20120707195127/http://dvd.ign.com/articles/647/647603p1.html|archive-date=July 7, 2012|url-status=live}}</ref> This DVD went back in the Disney Vault on January 31, 2009, along with ''Toy Story 2''. The 10th Anniversary release was the last version of ''Toy Story'' to be released before being taken out of the Disney Vault lineup along with ''Toy Story 2''.<ref>{{cite web|last=Munoz|first=Marin|title=Get 'em now! Toy Story & Toy Story 2 in the Vault Jan. 31st|url=https://pixarplanet.com/blog/get-em-now-toy-story-toy-story-2-in-the-vault-jan-31st/|publisher=Pixar Planet|date=September 7, 2008|access-date=May 1, 2022|archive-date=April 4, 2023|archive-url=https://web.archive.org/web/20230404081536/https://pixarplanet.com/blog/get-em-now-toy-story-toy-story-2-in-the-vault-jan-31st/|url-status=live}}</ref> Also on September 6, 2005, a [[Universal Media Disc|UMD]] of ''Toy Story'' featuring some deleted scenes, a filmmakers' reflect, and a new "Legacy of Toy Story" was released for the Sony [[PlayStation Portable]].

''Toy Story'' was available for the first time on [[Blu-ray]] in a Special Edition Combo Pack that included two discs, the Blu-ray, and the DVD versions of the film. This combo-edition was released by [[Walt Disney Studios Home Entertainment]] on March 23, 2010, along with its sequel.<ref>{{cite news |asin=B0030IIYWA |title=Amazon.com – Toy Story (Two-Disc Special Edition Blu-rayDVD Combo w/ Blu-ray Packaging) |publisher=Amazon.com |date=February 10, 2010}}</ref> There was a DVD-only re-release on May 11, 2010.<ref name="Amazon.com">{{cite web |url=https://www.amazon.com/dp/B0030IIZ4M |title=Amazon.com – Toy Story (Special Edition) |website=Amazon |access-date=May 3, 2010|archive-url=https://web.archive.org/web/20160302150913/http://www.amazon.com/dp/B0030IIZ4M|archive-date=March 2, 2016|url-status=live}}</ref> Another "Ultimate Toy Box", packaging the Combo Pack with those of both sequels, became available on November 2, 2010. On November 1, 2011, the first three ''Toy Story'' films were re-released all together, each as a DVD/Blu-ray/Blu-ray 3D/Digital Copy combo pack (four discs each for the first two films, and five for the third film). They were also released on Blu-ray 3D in a complete trilogy box set. The film had a re-release on [[Ultra HD Blu-ray|4K Ultra HD Blu-ray]] on June 4, 2019.<ref>{{Citation |title=Toy Story 4K Blu-ray |url=https://www.blu-ray.com/movies/Toy-Story-4K-Blu-ray/239498/|access-date=May 13, 2019|archive-url=https://web.archive.org/web/20190513155546/https://www.blu-ray.com/movies/Toy-Story-4K-Blu-ray/239498/|archive-date=May 13, 2019|url-status=live}}</ref>