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=== Other venues === ''To Fly!'' spurred the mass construction of IMAX theaters in various countries.<ref name=":22" /> The Smithsonian later also built an IMAX theater at the NMNH.<ref name=":16" />{{Rp|227}} Due to the film's intrigue, especially the transformative opening sequence, various museums established IMAX theaters.<ref name=":40" /> Other screening formats include the dome-shaped [[Omnimax]]<ref name=":3" /> and the digital [[IMAX with Laser]]. For the first 15 months since its opening in April 1983, ''To Fly!'' was the only film shown at the IMAX theater at the [[National Museum of Photography, Film & Television]] (NMPFT) in [[Bradford, England]], and its reception made them retain the theater. It was rescreened in 2013 for the museum's 30th anniversary.<ref name=":15">{{Cite web |last=Vaughan |first=Dick |date=June 13, 2013 |title=Bringing the first permanent IMAX installation to Bradford |url=https://blog.scienceandmediamuseum.org.uk/installing-the-first-permanent-imax-cinema-in-europe-30th-birthday-countdown/ |url-status=live |archive-url=https://web.archive.org/web/20210122055547/https://blog.scienceandmediamuseum.org.uk/installing-the-first-permanent-imax-cinema-in-europe-30th-birthday-countdown/ |archive-date=January 22, 2021 |access-date=August 9, 2021 |publisher=[[National Science and Media Museum]] |location=[[Bradford]]}}</ref><ref name=":27">{{Cite sign |title=To Fly |date=1983 |publisher=[[National Museum of Photography, Film & Television]] |place=[[Bradford]] |type=Leaflet |url=https://i.ebayimg.com/images/g/TtMAAOSw8xRfJp-N/s-l1600.jpg |archive-url=https://web.archive.org/web/20211220120123/https://i.ebayimg.com/images/g/TtMAAOSw8xRfJp-N/s-l1600.jpg |archive-date=December 20, 2021 |url-status=dead|access-date=December 20, 2021}} Via [[eBay]].</ref> [[Michael Kernan]] of ''[[The Washington Post]]'' credited [[word of mouth]] to the popularity because advertising was mainly via brochures, newspapers,<ref name=":18" /> and television.<ref name="Cinesphere">{{Cite AV media |url=https://www.youtube.com/watch?v=pqxWukZNTF8 |title=To Fly! |date=November 11, 2020 |type=[[TV spot]] |publisher=[[Ontario Place]] |orig-date=1994 |publication-place=[[Toronto]] |access-date=August 23, 2021 |archive-url=https://web.archive.org/web/20210823074010/https://www.youtube.com/watch?v=pqxWukZNTF8 |archive-date=August 23, 2021 |url-status=live |via=The Tape Keeper (on [[YouTube]])}}</ref><ref name=":31">{{Cite web |last=Wilson |first=Steven W. |date=April 28, 2018 |title=IMAX Pictorium, Gurnee 1979 β 2018 |url=https://www.greatamericaparks.com/category/show-operations/pictorium/ |url-status=live |archive-url=https://web.archive.org/web/20210123165558/https://www.greatamericaparks.com/category/show-operations/pictorium/ |archive-date=January 23, 2021 |access-date=July 1, 2021 |publisher=GreatAmericaParks.com}}</ref> MacGillivray noted a 1981 ''[[Today (American TV program)|Today]]'' interview of him and Thompson by [[Tom Brokaw]] as among the things that led to the film's continued popularity,<ref name=":12" /> though said he did not expect such popularity.<ref name=":1" /> Several theaters played the film in a [[double feature]], like the NASM<ref name=":18" /> and [[American Museum of Natural History]]'s Naturemax Theater (February 11, 1982),<ref>{{Cite web |date=1982 |title=American Museum of Natural History Naturemax Theater photographic slides of "To Fly", 1982 |url=https://data.library.amnh.org/archives/repositories/3/resources/5280 |url-status=live |archive-url=https://web.archive.org/web/20230609214749/https://data.library.amnh.org/archives/repositories/3/resources/5280 |archive-date=June 9, 2023 |access-date=September 7, 2023 |publisher=[[American Museum of Natural History]] |id=PSC 61C}}</ref> who bundled it with ''Living Planet'' (1979){{Efn-la|Directed by Moore and also produced by Thompson<ref name="NY" />}} and ''Man Belongs to the Earth''.<ref name="NY">{{Cite magazine|title=Museums, Societies, Etc.|magazine=[[New York (magazine)|New York]]|date=March 28, 1983|volume=16|issue=13|issn=0028-7369|page=93}}</ref> The NASM later replaced ''Living Planet'' with MFF's ''[[Speed (1984 film)|Speed]]'' (1984).<ref>{{Cite news|title=OPENING|newspaper=[[The Fresno Bee]]|publisher=[[McClatchy]]|date=April 14, 2001|page=E2|issn=0889-6070}}</ref> ''To Fly!'' was put with ''[[Blue Planet (film)|Blue Planet]]'' (1990) at the [[Montreal Science Centre|Montreal]] and [[Maryland Science Center]] as they similarly showcase spaceflight.<ref name="Montreal">{{cite news|last=Griffin|first=John|date=December 1, 1990|title=Imax shows us our home; Astronaut worked camera for Blue Planet|edition=Final|newspaper=[[Montreal Gazette]]|publisher=[[Postmedia Network]]|page=E1|issn=0384-1294|id=[[ProQuest (identifier)|ProQuest]] [https://www.proquest.com/docview/432059234/ 432059234]}}</ref><ref name=":23" /> It was also the premiere film for IMAX theaters of theme parks like [[Six Flags Great America]]'s Pictorium (1979), [[Dreamworld (Australia)|Dreamworld]] in [[Gold Coast, Australia]] (1981), and [[Speelland Beekse Bergen]] at [[Hilvarenbeek]], Netherlands (June 19, 1981). Dreamworld founder John Longhurst was inspired to build the theater after seeing ''To Fly!''.{{Efn-la|Attributed to multiple references:<ref name=":29" /><ref>{{cite web|title=Dreamworld History|url=http://www.dreamworld.com.au/Schools/pdf/DW-Schools-History.pdf|url-status=dead|publisher=[[Dreamworld (Australia)|Dreamworld]]|page=3|access-date=March 24, 2012|archive-url=https://web.archive.org/web/20101230185146/http://www.dreamworld.com.au/Schools/pdf/DW-Schools-History.pdf|archive-date=December 30, 2010}}</ref><ref>{{Cite web|date=June 2, 2015|title=Beekse Bergen ziet sterren|trans-title=Beekse Bergen sees stars|url=https://www.regionaalarchieftilburg.nl/home/blog-detail/algemeen/2015/06/02/beekse-bergen-ziet-sterren/|url-status=live|archive-url=https://web.archive.org/web/20210228042822/https://www.regionaalarchieftilburg.nl/home/blog-detail/algemeen/2015/06/02/beekse-bergen-ziet-sterren/|archive-date=February 28, 2021|access-date=November 25, 2021|publisher=[[:nl:Regionaal Archief Tilburg|Regionaal Archief Tilburg]]|language=nl}}</ref>}} Overall, the film has screened in over 24 countries,<ref name=":22" /> including Germany, Japan, Mexico,<ref name=":18" /> and Indonesia ([[Taman Mini Indonesia Indah|Keong Emas IMAX Theater]], [[Jakarta]]).<ref>{{Cite book |title=Taman Mini Indonesia Indah dalam Satu Dasawarsa |publisher=[[Ministry of Communication and Information Technology (Indonesia)|Departemen Penerangan Republik Indonesia]] |year=1986 |page=50 |language=id |trans-title=Taman Mini Indonesia Indah in A Decade |oclc=17202027}}</ref> It has been translated to 10 languages and screened at around 150 theaters worldwide. It was also shown in festivals<ref name=":1" /> like the [[1976 Toronto International Film Festival]], who took it from the [[Edinburgh International Film Festival]],<ref>{{Cite magazine|last=Agnew|first=J. W.|date=September 27, 1976|title=Toronto's Festival of Festivals Planned as Major Cinema Event|magazine=[[Boxoffice Pro|Boxoffice]]|volume=109|issue=25|page=K-1|publisher=Associated Publications}}</ref> and the 2019 [[Royal British Columbia Museum|IMAX Victoria]] Film Festival who made a double feature with ''North of Superior'' titled "The Dawn of IMAX Filmmaking".<ref>{{Cite web|title=The Dawn of IMAX Filmmaking|url=https://imaxvictoria.com/movie/the-dawn-of-imax-filmmaking/|url-status=live|archive-url=https://web.archive.org/web/20211216110110/https://imaxvictoria.com/movie/the-dawn-of-imax-filmmaking/|archive-date=December 16, 2021|access-date=December 16, 2021|publisher=[[Royal British Columbia Museum|IMAX Victoria]]}}</ref> Conoco also distributed ''To Fly!'' to schools, organizations, and non-IMAX theaters after September 6, 1976 ([[Labor Day]]),<ref name=":35" /> but the lack of non-IMAX screenings made it unpopular among filmgoers.<ref name=":7" /> They also sent 16 mm copies of the film to all 600 existing [[List of independent television stations in the United States|independent television stations in the US]] to be aired for free, as a marketing strategy.<ref name=":12" /> On May 28, 2023, the non-IMAX theater [[Cleveland Cinematheque]] put it together with MFF's ''Great Barrier Reef'' (2018) and ''Great Bear Rainforest'' (2019), in a series of MFF double features.<ref>{{Cite web |date=2023 |title=TO FLY! |url=https://www.cia.edu/cinematheque/film-schedule/2023/05/to-fly |url-status=live |archive-url=https://web.archive.org/web/20230528053625/https://www.cia.edu/cinematheque/film-schedule/2023/05/to-fly |archive-date=May 28, 2023 |access-date=August 24, 2023 |publisher=[[Cleveland Institute of Art]]}}</ref>
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