Editing The Swatch Group (section)

== Sponsorship ==

=== Sport and event timing ===
Swiss Timing, under brands such as Omega, Longines, and Tissot, provide timing services for sporting events such as [[Formula One]], [[Olympic Games]], [[Tour de France]], and [[Equestrianism|equestrian]] events.<ref>{{cite web|url=http://www.swatchgroup.com/en/brands_and_companies/electronic_systems/swiss_timing|title=Swiss Timing |website=Swatch Group|author=René Lorenceau|access-date=22 March 2015}}</ref> In 2018 it was announced that The Swatch Group would hold its own watch fair in Zurich, during Baselworld 2019.<ref>{{Cite web|url=https://monochrome-watches.com/swatch-group-to-have-its-own-watch-fair-in-zurich-during-baselworld-2019/|title=Swatch Group To Hold its Own Watch Fair In Zurich, During Baselworld 2019|last=Goulard|first=Brice|date=2018-12-20|website=Monochrome Watches|language=en-US|access-date=2020-03-16}}</ref>

===Ventures===
In 1994, Swatch entered into a joint venture with Germany's [[Daimler AG]] to produce the [[Smart (marque)|''Smart'']] car, but they later withdrew from this project.<ref>Lewin, p 132</ref>

Swatch subsidiary ''Belenos Clean Power AG'' entered into a joint venture with the Paul Scherrer Institut in May 2008 to develop a hydrogen fuel cell for a fuel cell powered car.<ref>{{cite web|title=Joint-Venture between Belenos Clean Power AG and the Paul Scherrer Institute PSI|url=http://www.swatchgroup.com/en/services/archive/2008/joint_venture_between_belenos_clean_power_ag_and_the_paul_scherrer_institute_psi|publisher=The Swatch Group|access-date=30 March 2012}}</ref>  Swatch began test drives of the car in Switzerland in 2012. However, the Swatch Group abandoned the project for a fuel-cell-powered car in June 2015, to concentrate instead on a new type of battery with high storage capacity.<ref>{{cite news|last=Galli|first=Hans|title=Swatch gibt Wasserstoffauto auf, Freiburger Groupe E uebernimmt.|url=http://www.derbund.ch/wirtschaft/unternehmen-und-konjunktur/Swatch-gibt-Wasserstoffauto-auf-Freiburger-Groupe-E-uebernimmt/story/23362906|newspaper=Der Bund|access-date=3 July 2015}}</ref>