Editing Spider-Man (2002 film) (section)

===Marketing===
After the [[September 11 attacks]] occurred in 2001, Sony recalled a ''Spider-Man'' [[teaser poster]] and a [[teaser trailer]], both of which depicted the [[World Trade Center (1973–2001)|World Trade Center]] towers.<ref>{{cite web |last=KJB |date=September 13, 2001 |title=Sony Pulls Spider-Man Teaser Trailer & Poster |url=http://uk.movies.ign.com/articles/305/305861p1.html |url-status=dead |archive-url=https://web.archive.org/web/20120209125330/http://uk.movies.ign.com/articles/305/305861p1.html |archive-date=February 9, 2012 |access-date=April 28, 2007 |website=[[IGN]] |df=mdy-all}}</ref> The poster showed a close-up of Spider-Man's face with the towers reflected in his eyes, while the trailer showed a helicopter getting caught in a giant spider web spun between the towers.{{efn|Attributed to multiple references:<br><ref>{{cite web |last=Worley |first=Rob |date=September 12, 2001 |title=Sony Pictures recalls Spider-Man promotional material featuring WTC |url=https://www.cbr.com/sony-pictures-recalls-spider-man-promotional-material-featuring-wtc/ |url-status=live |archive-url=https://web.archive.org/web/20220324014645/https://www.cbr.com/sony-pictures-recalls-spider-man-promotional-material-featuring-wtc/ |archive-date=March 24, 2022 |access-date=March 24, 2022 |website=Comic Book Resources}}</ref><ref>{{cite web |date=September 13, 2001 |title=Spider-Man in Limbo after New York tragedy |url=https://www.theguardian.com/film/2001/sep/13/september11.usa |url-status=live |archive-url=https://web.archive.org/web/20220324014624/https://www.theguardian.com/film/2001/sep/13/september11.usa |archive-date=March 24, 2022 |access-date=March 24, 2022 |website=[[TheGuardian.com]]}}</ref><ref>{{cite web |date=May 3, 2022 |title='Spider-Man' at 20: How Marvel's first mega-hit helped New Yorkers heal after 9/11 |url=https://www.yahoo.com/entertainment/spider-man-2002-new-york-911-world-trade-center-sam-raimi-interview-150012966.html}}</ref><ref>{{cite web |last=Zoromski |first=Brian |date=July 15, 2001 |title=Official Spider-Man Teaser Trailer Spins into Web and Theaters |url=https://www.ign.com/articles/2001/07/15/official-spider-man-teaser-trailer-spins-into-web-and-theaters |access-date=February 14, 2022 |publisher=[[IGN]] |archive-date=February 14, 2022 |archive-url=https://web.archive.org/web/20220214143018/https://www.ign.com/articles/2001/07/15/official-spider-man-teaser-trailer-spins-into-web-and-theaters |url-status=live }}</ref>}} The trailer, which according to Sony did not contain any actual footage from the film, was also removed from the home video release of ''[[A Knight's Tale]]''.{{efn|Attributed to multiple references:<br><ref>{{Cite news |last=Gumbel |first=Andrew |date=September 14, 2001 |title=Spider-Man Caught up in New York Destruction |url=http://www.pretorianews.co.za/index.php?fSectionId=&fArticleId=qw10004699418S351 |url-status=dead |archive-url=https://www.webcitation.org/5u0wrMxvW?url=http://www.pretorianews.co.za/index.php?fSectionId=&fArticleId=qw10004699418S351 |archive-date=November 5, 2010 |access-date=November 5, 2010 |work=Pretoria News}}</ref><ref>{{cite news |url=https://www.newspapers.com/clip/106426582/companies-postponing-redoing-ad/ |title=Companies postponing, redoing ad campaigns in wake of attacks |archive-url=https://web.archive.org/web/20220730190658/https://www.newspapers.com/clip/106426582/companies-postponing-redoing-ad/ |date=September 17, 2001 |access-date=July 30, 2022 |archive-date=July 30, 2022 |page=31 |newspaper=[[Odessa American|The Odessa American]] |via=[[Newspapers.com]] |url-status=live}} {{Open access}}</ref><ref>{{cite news |url=https://www.newspapers.com/clip/106426806/spider-man-gets-cut/ |title=Spider-Man Gets Cut |archive-url=https://web.archive.org/web/20220730190824/https://www.newspapers.com/clip/106426806/spider-man-gets-cut/ |date=September 19, 2001 |access-date=July 30, 2022 |archive-date=July 30, 2022 |page=42 |publisher=[[Hartford Courant]] |via=[[Newspapers.com]] |url-status=live}} {{Open access}}</ref>}} Raimi later stated that the helicopter scene was originally in the film, but was removed after the attacks.<ref>{{Cite news |last=Mashberg |first=Tom |date=September 10, 2019 |title=After Sept. 11, Twin Towers Onscreen Are a Tribute and a Painful Reminder |url=https://www.nytimes.com/2019/09/10/movies/9-11-twin-towers-tv-movies.html |url-status=live |archive-url=https://web.archive.org/web/20190914104225/https://www.nytimes.com/2019/09/10/movies/9-11-twin-towers-tv-movies.html |archive-date=September 14, 2019 |access-date=September 17, 2019 |work=The New York Times}}</ref> A new teaser poster featuring Spider-Man and the Green Goblin was unveiled in November 2001.<ref>{{cite web |last=KJB |date=November 10, 2001 |title=The Green Goblin Steps Out |url=https://www.ign.com/articles/2001/11/10/the-green-goblin-steps-out |url-status=live |archive-url=https://web.archive.org/web/20220206024431/https://www.ign.com/articles/2001/11/10/the-green-goblin-steps-out |archive-date=February 6, 2022 |access-date=February 14, 2022 |website=[[IGN]] |df=mdy-all}}</ref> A month later, a new trailer debuted on television and in theaters.<ref>{{cite web |last=KJB |date=December 15, 2001 |title=Spider-Man Trailer Reactions |url=https://www.ign.com/articles/2001/12/15/spider-man-trailer-reactions |url-status=live |archive-url=https://web.archive.org/web/20220206030618/https://www.ign.com/articles/2001/12/15/spider-man-trailer-reactions |archive-date=February 6, 2022 |access-date=February 14, 2022 |website=[[IGN]] |df=mdy-all}}</ref> An additional trailer was released online and in theaters near the end of March.<ref>{{cite web |last=Linder |first=Brian |date=March 26, 2002 |title=Spidey Trailer Slings Web Debut Wednesday |url=https://www.ign.com/articles/2002/03/26/spidey-trailer-slings-web-debut-wednesday |access-date=February 14, 2022 |publisher=[[IGN]] |archive-date=February 14, 2022 |archive-url=https://web.archive.org/web/20220214235024/https://www.ign.com/articles/2002/03/26/spidey-trailer-slings-web-debut-wednesday |url-status=live }}</ref>

To promote the release of the film, Sony partnered with [[CKE Restaurants]] to release kids meal toys at [[Hardee's]] and [[Carl's Jr.]] restaurants. Beginning in April 2002, the locations offered customers three different ''Spider-Man'' collector's cups and patrons could purchase a Spider-Man figure to attach to their car radio antenna. A month later in May, "Cool Combos for Kids" would feature one of four different toys highlighting Spider-Man or his nemesis, the Green Goblin.<ref>{{cite web |title=Carl's Jr., Hardee's to Promote "Spider-Man" Movie |url=https://www.qsrmagazine.com/news/carls-jr-hardees-promote-spider-man-movie |access-date=February 4, 2022 |website=Qsrmagazine.com |date=March 25, 2002 |archive-date=January 24, 2022 |archive-url=https://web.archive.org/web/20220124175659/https://www.qsrmagazine.com/news/carls-jr-hardees-promote-spider-man-movie |url-status=live }}</ref> [[KFC]] would then follow suit, releasing their own ''Spider-Man'' kids meal toys at their locations in the United Kingdom.<ref>{{cite web |date=May 2, 2002 |title=KFC signs Spider-Man marketing deal |url=https://www.marketingweek.com/kfc-signs-spider-man-marketing-deal/ |access-date=February 14, 2022 |archive-date=February 14, 2022 |archive-url=https://web.archive.org/web/20220214143019/https://www.marketingweek.com/kfc-signs-spider-man-marketing-deal/ |url-status=live }}</ref> Other promotional partners included [[Dr Pepper]], [[The Hershey Company|Hershey's]], [[Kellogg's]], and [[Reebok]].<ref>{{Cite news |date=2002-05-07 |title=THE MEDIA BUSINESS: ADVERTISING; For marketers, risky bets on 'Spider-Man' tie-ins look promising |work=[[The New York Times]] |url=https://www.nytimes.com/2002/05/07/business/media-business-advertising-for-marketers-risky-bets-spider-man-tie-ins-look.html |accessdate=2022-02-25 |archive-date=February 24, 2022 |archive-url=https://web.archive.org/web/20220224081237/https://www.nytimes.com/2002/05/07/business/media-business-advertising-for-marketers-risky-bets-spider-man-tie-ins-look.html |url-status=live }}</ref>