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===Art and fashion=== As part of his early works, graffiti artist [[Banksy]] frequently used the smiley in his art. The first of his major works that included a smiley was his Flying Copper portrait, which was completed in 2004. It was during a period when Banksy experimented with working on canvas and paper portraits. He also used the smiley in 2005 to replace the face of the [[grim reaper]]. The image became known as ''"grin reaper."''<ref>{{cite web |title=The Staying Power of the Smiley Face |url=https://www.artsy.net/article/artsy-editorial-staying-power-smiley-face |publisher=Artsy |date=15 August 2019 |access-date=9 April 2020 |archive-date=9 April 2020 |archive-url=https://web.archive.org/web/20200409105133/https://www.artsy.net/article/artsy-editorial-staying-power-smiley-face |url-status=live }}</ref><ref>{{cite news |last1=O'Brien |first1=Jennifer |title=Banksy to sell works at Art Source fair in Dublin |url=https://www.thetimes.com/world/ireland-world/article/banksy-to-sell-works-at-art-source-fair-in-dublin-knchl60nw |work=[[The Times]] |access-date=9 April 2020 |archive-date=3 October 2020 |archive-url=https://web.archive.org/web/20201003061830/https://www.thetimes.co.uk/article/banksy-to-sell-works-at-art-source-fair-in-dublin-knchl60nw |url-status=live }}</ref> In 2007, [[The Smiley Company]] partnered with [[Moschino]] for the campaign, ''"Smiley for Moschino."''<ref name=businessoffashion>{{cite web |title=The Smiley Company's Evolution From Licensor to a €350m Lifestyle Brand |url=https://www.businessoffashion.com/articles/news-analysis/the-smiley-companys-evolution-from-licensor-to-a-350m-lifestyle-brand/ |publisher=Business of Fashion |date=March 15, 2022 |access-date=30 May 2022 |archive-date=7 June 2024 |archive-url=https://web.archive.org/web/20240607183800/https://www.businessoffashion.com/articles/news-analysis/the-smiley-companys-evolution-from-licensor-to-a-350m-lifestyle-brand/ |url-status=live }}</ref> During the [[COVID-19 pandemic]], fashion label [[Pull & Bear]] announced they would be releasing t-shirts with a smiley design incorporated on the front.<ref name=adage /> Other fashion labels that have used the smiley on their garments include [[H&M]] and [[Zara (retailer)|Zara]]. The smiley has also featured on high-end fashion lines, including [[Fendi]] and [[Moncler]].<ref>{{cite web |last1=Gallagher |first1=Jacob |title=The Shockingly Large Business Behind the Iconic Smiley Face |url=https://www.wsj.com/articles/the-shockingly-large-business-behind-the-iconic-smiley-face-11559058457 |newspaper=[[The Wall Street Journal]] |date=May 28, 2019 |access-date=20 October 2021 |archive-date=1 December 2021 |archive-url=https://web.archive.org/web/20211201100151/https://www.wsj.com/articles/the-shockingly-large-business-behind-the-iconic-smiley-face-11559058457 |url-status=live }}</ref> High end French jeweller Valerie Messika produced white gold and yellow pendants, which contained a smiley face.<ref>{{cite web |last1=Baërd |first1=Elodie |title=Joaillerie: Messika célèbre les 50 ans de Smiley avec le sourire |url=https://www.lefigaro.fr/industrie-mode/bijouterie-souriez-vous-etes-chez-messika-20220221 |publisher=[[Le Figaro]] |language=French |date=February 21, 2022 |access-date=30 May 2022 |archive-date=30 May 2022 |archive-url=https://web.archive.org/web/20220530154939/https://www.lefigaro.fr/industrie-mode/bijouterie-souriez-vous-etes-chez-messika-20220221 |url-status=live }}</ref> For the 50th birthday of the Smiley, [[Galeries Lafayette]] in [[Paris]], [[Beijing]] and [[Shanghai]] and 10 [[Nordstrom]] department stores sold limited edition smiley products to commemorate the anniversary.<ref>{{cite web |last1=Verdon |first1=Joan |title=Nordstrom And Luxury Brands Help The Smiley Face Celebrate Its 50th Birthday |url=https://www.forbes.com/sites/joanverdon/2022/03/04/nordstrom-and-luxury-brands-help-the-smiley-face-celebrate-its-50th-birthday/?sh=69c443e025ba |work=[[Forbes]] |date=March 4, 2022 |access-date=30 May 2022 |archive-date=30 May 2022 |archive-url=https://web.archive.org/web/20220530154939/https://www.forbes.com/sites/joanverdon/2022/03/04/nordstrom-and-luxury-brands-help-the-smiley-face-celebrate-its-50th-birthday/?sh=69c443e025ba |url-status=live }}</ref> During the same year, [[Lee (jeans)|Lee Jeans]] announced the launch of a new clothing collection, Lee x Smiley.<ref>{{cite web |last1=Russell Jones |first1=John |title=Lee Celebrates Smiley 50th Anniversary with new Collection |url=https://mr-mag.com/lee-celebrates-smiley-50th-anniversary-with-new-global-collaboration/ |publisher=MR (magazine) |date=March 9, 2022 |access-date=30 May 2022 |archive-date=12 August 2022 |archive-url=https://web.archive.org/web/20220812100419/https://mr-mag.com/lee-celebrates-smiley-50th-anniversary-with-new-global-collaboration/ |url-status=live }}</ref>
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