Editing Sean Combs (section)

==Business career==
''Fortune'' magazine listed Combs at number 12 on their [[40 under 40 (Fortune Magazine)|top 40 of entrepreneurs under 40]] in 2002.<ref name="Halifaxlive February 2005"/> ''[[Forbes]]'' magazine estimated that for the year ending May 2017, Combs earned $130&nbsp;million, ranking him number one among entertainers.<ref name="Robehmed 2017" /> He topped the ''Forbes'' annual hip-hop rich list in 2014<ref name="Auto40-4">{{Cite web|url=https://www.bbc.co.uk/news/newsbeat-27062864.amp|title=Sean Diddy Combs tops Forbes annual hip-hop rich list|date=April 17, 2014|website=BBC News|accessdate=January 3, 2025}}</ref> and 2017.<ref name="Auto40-5">{{Cite web|last=Fabian  |first=Renée  |url=https://www.grammy.com/news/sean-diddy-combs-tops-2017-highest-paid-hip-hop-artists-list|title=Sean "Diddy" Combs Tops 2017 Highest Paid Hip-Hop Artists List |date=September 27, 2017|website=grammy.com|accessdate=January 3, 2025}}</ref> He is one of the [[List of music artists by net worth|wealthiest musical artists]],<ref name="Auto40-3">{{Cite magazine |last=Price |first=Joe |date=October 28, 2022 |title=Diddy Becomes a Billionaire, Replaces Kanye on List of 2022's Wealthiest Hip-Hop artists as West's Net Worth Drops |url=https://www.complex.com/music/diddy-replaces-kanye-west-2022-wealthiest-hip-hop-artists-list |url-status=live |archive-url=https://web.archive.org/web/20221108005012/https://www.complex.com/music/diddy-replaces-kanye-west-2022-wealthiest-hip-hop-artists-list |archive-date=November 8, 2022 |access-date=November 7, 2022 |magazine=Complex}}</ref> with an estimated net worth of US$1&nbsp;billion by 2022.<ref>{{Cite magazine |last=Paul |first=Larisha |date=October 28, 2022 |title=Diddy Replaces Ye, Joins Jay-Z in Billionaires Club on 2022 List of Wealthiest Hip-Hop Artists |url=https://www.rollingstone.com/music/music-news/jay-z-kanye-west-diddy-hip-hop-wealthiest-artists-2022-1234620142/ |url-status=live |archive-url=https://web.archive.org/web/20221216203404/https://www.rollingstone.com/music/music-news/jay-z-kanye-west-diddy-hip-hop-wealthiest-artists-2022-1234620142/ |archive-date=December 16, 2022 |access-date=December 16, 2022 |magazine=Rolling Stone}}</ref>

===Sean John===
[[File:Broadway Crowds (5896264776) crop.jpg|thumb|A billboard of Sean John is in the distance on [[Broadway (Manhattan)|Broadway]], 2011.]]
In 1998, Combs started a clothing line, ''[[Sean John]]''. It was nominated for the [[Council of Fashion Designers of America]] (CFDA) award for Menswear Designer of the Year in 2000,<ref name="LookOnline 2000" /> and won in 2004.<ref name="CFDA 2012" /> California billionaire [[Ronald Burkle]] invested $100&nbsp;million into the company in 2003.<ref name="AutoRQ-15" />

In late 2006, the department store [[Macy's]] removed Sean John jackets from their shelves when they discovered that the clothing was made using [[raccoon dog]] fur. Combs had not known the jackets were made with genuine fur, but as soon as he was alerted, he had production stopped.<ref name="MSNBC December 2006" />

In November 2008, Combs added a men's perfume line "I Am King" to the Sean John brand. The fragrance, dedicated to [[Barack Obama]], [[Muhammad Ali]], and [[Martin Luther King Jr.]], featured [[Bar Refaeli]] in its advertising.{{sfn|Traugh|2010|p=82}} In early 2016, Sean John introduced the brand's GIRLS collection.<ref name="AutoRQ-16"/>

===Other ventures===
[[File:Sean Combs Cannes 2012 (cropped).jpg|left|thumb|upright|Combs at the [[2012 Cannes Film Festival]] ]]
Combs is the head of Combs Enterprises, an umbrella company for his portfolio of businesses.<ref name="AutoRQ-17" /> In addition to his clothing line, Combs owned two restaurants called Justin's, named after his son. The original New York location closed in September 2007;<ref name="Ugwu 2011" /> the Atlanta location closed in June 2012.<ref name="Wolfe 2012" /> He is the designer of the [[Dallas Mavericks]] alternate jersey.<ref name="MTV December 2003" /> In October 2007, Combs agreed to help develop the [[Cîroc]] vodka brand for a 50% share of the profits.{{sfn|Traugh|2010|p=82}} In June 2023, after Ciroc was acquired by [[Diageo]], they ended their partnership with Combs for "refusing to acknowledge or honor his commitments".<ref>{{Cite web |last=Steinberg |first=Brian |date=June 27, 2023 |title=Diageo Cuts Ties With Sean Combs After Dispute Over Vodka, Tequila Venture |url=https://variety.com/2023/tv/news/diageo-cuts-ties-sean-combs-ciroq-deleon-lawsuit-1235655664/ |url-status=live |archive-url=https://web.archive.org/web/20231214173426/https://variety.com/2023/tv/news/diageo-cuts-ties-sean-combs-ciroq-deleon-lawsuit-1235655664/ |archive-date=December 14, 2023 |access-date=December 14, 2023 |website=Variety}}</ref>

Combs acquired the [[Enyce]] clothing line from [[Liz Claiborne]] for $20&nbsp;million on October 21, 2008.<ref name="Vibe October 2008" />

Combs has a major equity stake in [[Revolt (TV network)|Revolt TV]], a television network that also has a film production branch.<ref name="Finke 2012" /> It began broadcasting in 2014.<ref name="Greenburg 2014" /> In February 2015, Combs teamed up with actor [[Mark Wahlberg]] and businessman [[Ronald Burkle]] of [[Yucaipa Companies]] to purchase a majority holding in Aquahydrate, a calorie-free beverage for athletes.<ref name="AutoRQ-19"/><ref name="AutoRQ-20" /> John Cochran, former president of [[Fiji Water]], is CEO of the company.<ref name="AutoRQ-21" />

In 2019, Combs became an investor in PlayVS, which provides an infrastructure for competitive gaming in US high schools.<ref>{{Cite web |title=Celebrities & Athletes That Are Investing in eSports |url=https://www.legalnibukmacherzy.com/celebrities-athletes-that-are-investing-in-esports |url-status=live |archive-url=https://web.archive.org/web/20200608100505/https://www.legalnibukmacherzy.com/celebrities-athletes-that-are-investing-in-esports |archive-date=June 8, 2020 |access-date=June 8, 2020 |website=LegalniBukmacherzy}}</ref> The company was also backed by [[Twitch (service)|Twitch]] co-founder Kevin Lin.<ref>{{Cite web |date=September 19, 2019 |title=Puff Daddy invests in US high school eSports |url=https://egamingdesk.com/esports/puff-daddy-invests-in-us-high-school-esports/ |url-status=dead |archive-url=https://web.archive.org/web/20200803235758/https://egamingdesk.com/esports/puff-daddy-invests-in-us-high-school-esports/ |archive-date=August 3, 2020 |access-date=September 17, 2020 |website=eGaming Desk}}</ref>