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==In the brain== {{Main|Risk aversion (psychology)}} Attitudes towards risk have attracted the interest of the field of [[neuroeconomics]] and [[behavioral economics]]. A 2009 study by Christopoulos et al. suggested that the activity of a specific brain area (right inferior frontal gyrus) correlates with risk aversion, with more risk averse participants (i.e. those having higher risk premia) also having higher responses to safer options.<ref name=pmid16775134>{{cite journal |last1=Knoch |first1=Daria |last2=Gianotti |first2=Lorena R. R. |last3=Pascual-Leone |first3=Alvaro |last4=Treyer |first4=Valerie |last5=Regard |first5=Marianne |last6=Hohmann |first6=Martin |last7=Brugger |first7=Peter |title=Disruption of Right Prefrontal Cortex by Low-Frequency Repetitive Transcranial Magnetic Stimulation Induces Risk-Taking Behavior |journal=The Journal of Neuroscience |date=14 June 2006 |volume=26 |issue=24 |pages=6469–6472 |doi=10.1523/JNEUROSCI.0804-06.2006 |pmid=16775134 |pmc=6674035 }}</ref> This result coincides with other studies,<ref name=pmid16775134/><ref>{{cite journal |last1=Fecteau |first1=Shirley |last2=Pascual-Leone |first2=Alvaro |last3=Zald |first3=David H. |last4=Liguori |first4=Paola |last5=Théoret |first5=Hugo |last6=Boggio |first6=Paulo S. |last7=Fregni |first7=Felipe |title=Activation of Prefrontal Cortex by Transcranial Direct Current Stimulation Reduces Appetite for Risk during Ambiguous Decision Making |journal=The Journal of Neuroscience |date=6 June 2007 |volume=27 |issue=23 |pages=6212–6218 |doi=10.1523/JNEUROSCI.0314-07.2007 |pmid=17553993 |pmc=6672163 }}</ref> that show that [[Neuromodulation (medicine)|neuromodulation]] of the same area results in participants making more or less risk averse choices, depending on whether the modulation increases or decreases the activity of the target area.
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