Editing Osco Drug and Sav-on Drugs (section)

====Sav-on re-branding and relaunching====
[[American Stores]] had a strategy to build a nationwide network of pharmacies, streamline operations and advertising to gain national recognition for the brand, especially for the high-margin private label products. The name Osco Drug was chosen as the national chain banner because of the large number of stores which already had that name and existed in various parts of the US. The name change was completed for the ''Skaggs'' drugstores in 1985 and then for the ''Sav-on'' stores in 1986. The name "Osco" did not resonate well with ''Sav-on's'' [[Southern California]] customer base. American Stores eventually made the decision to change the name of the former ''Sav-on'' stores back to Sav-on Drugs. Rumors circulated at the time claiming that the reason for the name change back to "Sav-on" was due to "Osco" having the same pronunciation as the Spanish word {{Lang|es|asco}} (oss-ko), which means "nausea" or "disgust", a considerable factor within Southern California's heavily Hispanic market. This explanation for the name change was refuted by American Stores.<ref>{{cite web|url=https://www.snopes.com/fact-check/disgust-and-loathing-in-las-vegas/|title=FACT CHECK: Osco Renaming|website=Snopes.com}}</ref>

The name change on all stores was completed in 1989, and the Sav-on Drugs brand was re-launched in Southern California and Nevada.