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===Special editions=== When the Australian brewer [[Elders IXL]] launched a takeover bid for Scottish and Newcastle, locals of Newcastle began the "Keep Us on Top!" campaign. As a sign of solidarity, the Newcastle Brown label was inverted until the takeover was quashed.<ref>{{Cite news |title=TimesMachine: Wednesday October 19, 1988 - NYTimes.com |url=https://timesmachine.nytimes.com/timesmachine/1988/10/19/issue.html |access-date=2025-03-05 |work=The New York Times |language=en |issn=0362-4331}}</ref> In 2005, the last 3,000 bottles produced in Newcastle were given commemorative labels "121 years of brewing history, last bottles produced at Tyne Brewery April 2005." and given to the brewery staff.<ref name=BBC4580171/> In 2006, a special production run of 2.5 million bottles celebrated the career of [[Newcastle United F.C|Newcastle United]] striker [[Alan Shearer]], who had recently broken the club's scoring record and was about to retire from football. The brewery produced the special editions featuring Newcastle United's black and white stripes and Shearer's portrait, in exchange for a donation to Shearer's testimonial match, and they went on sale from 17 April that year.<ref name=BBC4915898/> In 2007, a special edition was released to celebrate local rock band [[Maxïmo Park]]. The label was designed by the band and the beer released to coincide with the band's concert at Newcastle [[Metro Radio Arena]] on 15 December. Also in 2007, a special 80th anniversary themed bottle was distributed. In 2013, Newcastle partnered with [[Taxi Magic]] to brew a [[Dark Ale|Black Ale]] called ''Newcastle Cabbie'' as part of an Anti-Drunk Driving campaign.<ref>{{cite web|url=http://m.marketwired.com/press-release/newcastle-introduces-limited-edition-cabbie-black-ale-launches-taxi-magic-partnership-1852526.htm|title=Newcastle Introduces Limited-Edition Cabbie Black Ale, Launches Taxi Magic Partnership to Promote Responsible Consumption|website=m.marketwired.com|access-date=13 February 2017|archive-url=https://web.archive.org/web/20170213164001/http://m.marketwired.com/press-release/newcastle-introduces-limited-edition-cabbie-black-ale-launches-taxi-magic-partnership-1852526.htm|archive-date=13 February 2017|url-status=live}}</ref>
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