Editing Nelly (section)

== Other ventures ==
[[File:Iverson Nelly 2.jpg|thumb|220px|right|[[Allen Iverson]] and Nelly at a Reebok endorsement photo shoot in 2007]]

[[Nike, Inc.|Nike]] and Nelly agreed on a one-year deal in 2003 to release a limited-edition sneaker called the "Air Derrty", which was a retro remake of [[Charles Barkley]]'s signature sneaker.<ref>{{cite news |title=For The Record: Quick News On Deftones, Kimberly Caldwell, 50 Cent, Michelle Branch, Hanson, The Roots & More |url=http://www.mtv.com/news/1471683/for-the-record-quick-news-on-deftones-kimberly-caldwell-50-cent-michelle-branch-hanson-the-roots-more/ |archive-url=https://web.archive.org/web/20140602142538/http://www.mtv.com/news/1471683/for-the-record-quick-news-on-deftones-kimberly-caldwell-50-cent-michelle-branch-hanson-the-roots-more/ |url-status=dead |archive-date=June 2, 2014 |work=MTV News |date=2003-05-02 |access-date=2022-05-25}}</ref> In 2005, Nelly signed a shoe deal with [[Reebok]].<ref>{{cite web |title=Nelly's New Sneaker & Apparel Deal With Reebok |url=http://www.nobodysmiling.com/hiphop/news/84912.php |work=Nobody Smiling |date=2005-07-20 |access-date=2008-04-26 |url-status=dead |archive-url=https://web.archive.org/web/20090112070944/http://www.nobodysmiling.com/hiphop/news/84912.php |archive-date=January 12, 2009 |df=mdy-all }}</ref> He has been in ads for [[Got Milk?]] and the [[Ford Motor Company]]. His energy drink [[Pimp Juice (drink)|Pimp Juice]] sold one million cans during the first two months after its introduction in August 2003, and was criticized for its name by black consumer activists.<ref name = USAT>{{cite news |url=https://www.usatoday.com/money/industries/food/2003-10-27-energydrinks_x.htm |title=Energy drinks get their hip-hop on |last=Howard |first=Theresa |publisher=[[USA Today]] |date=2003-10-27 |access-date=2010-02-14}}</ref> He owns [[Apple Bottoms]], a female clothing line, and [[Vokal (fashion brand)|Vokal]], which caters to men. He was one of the owners of the [[Charlotte Bobcats]], along with [[Robert L. Johnson]] and [[Michael Jordan]], until Jordan became the majority owner in March 2010.<ref>{{cite press release|title=Robert L. Johnson Adds Nelly To Bobcats Ownership Team |url=https://www.nba.com/hornets/news/nelly_release_040719.html |publisher=NBA |date=2004-07-19 |access-date=2022-05-25 |archive-url=https://web.archive.org/web/20081212094614/http://www.nba.com/bobcats/news/nelly_release_040719.html |archive-date=December 12, 2008 }}</ref>

Nelly has played the Main Event at the [[2007 World Series of Poker]].<ref>{{cite news |title=Day 3 of the main event of the World Series of Poker |url=https://www.usatoday.com/sports/2007-07-08-1894055204_x.htm |work=USA Today |date=2007-07-08 |access-date=2008-05-19}}</ref> He has played The PokerStars European Poker Tour and PokerStars Caribbean Adventure.<ref>{{cite web |last=Young |first=Simon |url=http://www.pokerstarsblog.com/pca/2010/2010-pca-amfar-tournament-round-one-062976.html |title=2010 PCA amFAR Tournament: Round one – PokerStars Poker Blog |publisher=PokerStars Blog |date=2010-01-08 |access-date=2011-08-05}}</ref> In August 2010, he began a stint as the afternoon host on [[WHHL]] HOT 104.1 in [[St. Louis]]. He was taking the place of regular PM drive personality, Stacy Static, who left on pregnancy leave.

In September 2010, Nelly released a fitness DVD entitled ''Celebrity Sweat'', walking viewers through various exercises and weight training techniques.<ref>{{cite web |url=http://www.urblife.com/the-life/nelly-exclusive-interview |title=Nelly's Priceless Princess! Fitness, Genetic Bliss, Career and More! |work=UrbLife.com |date=September 20, 2010}}</ref> In 2011, he and [[Vatterott College]] worked together to found the Ex'treme Institute By Nelly, which is a music production school in the heart of [[St. Louis]].<ref>{{Cite news|url=https://www.stlmag.com/Nellys-New-School-Takes-Education-to-the-Extreme/|title=Nelly's New School Takes Education to the Ex'treme|last=Powell|first=William|date=2013-02-25|access-date=2018-02-06|work=St. Louis Magazine}}</ref>

In 2015, Nelly teamed up with [[Mike and Ike]] candy after a halt in collaborating a year earlier. He and the owners of Mike and Ike released a movie trailer the same day titled "The Return of Mike and Ike" describing the split and reunion.<ref>{{cite web |url=http://www.blackenterprise.com/career/nelly-branding-mike-ike-candy-reunite/ |title=Hip-Hop Artist Nelly Teams Up with Mike and Ike To Reunite Candy Brand |work=Black Enterprise |date=May 9, 2013 |access-date=June 13, 2015 |last=Hazelwood |first=Janell}}</ref> In 2021, he collaborated with [[Burger King]] on the "Cornell Haynes, Jr. Meal", part of a line of celebrity-themed meals that the establishment created to promote its "Keep It Real Meals", in recognition of their removal of 120 [[Ingredient#Artificial ingredient|artificial ingredients]] from its menu items. The meal consisted of a [[Whopper]], small [[French fries|fries]], and a small [[Sprite (drink)|Sprite]].<ref>{{cite web |url=https://www.foxbusiness.com/lifestyle/burger-king-teams-nelly-line-celebrity-themed-meals |title=Burger King teams with Nelly for line of celebrity-themed meals |work=Fox Business |date=September 10, 2021 |access-date=February 21, 2023 |last=Hollan |first=Michael }}</ref>

In April 2023, Nelly launched a [[moonshine]] brand called "MoShine".<ref>{{cite web |url=https://www.prnewswire.com/news-releases/entertainment-icon-nelly-announces-moonshine-brand-moshine-301791847.html |title=Entertainment Icon Nelly Announces Moonshine Brand, MoShine |website=PR Newswire |date=6 Apr 2023}}</ref><ref name="coolmaterial.com">{{cite web |url=https://coolmaterial.com/food-drink/moshine-nelly/ |title=Nelly Launched a Spirit Brand Called MoShine. Here's What It Tastes Like |website=Cool Material |last=Hines |first=Nickolaus |date=April 29, 2023 }}</ref>

=== Feud with Chingy ===
Fellow St. Louis rapper [[Chingy]] was hired as an opening act, while touring in support of Nellyville in 2002. Chingy had initially expressed discontent with the lack of promotion on the tour. Meanwhile, reports persisted that Nelly was increasingly irritated with Chingy's growth in fame, particularly when he signed with [[Ludacris]]' DTP label shortly following the tour. Nelly claimed he felt disrespected by Chingy's actions, claiming in a 2005 interview; ''"For him to say that 'Nelly and all them didn't take no part in him getting a deal', is like saying 'RUN DMC and them didn't take any part on me getting a deal', everybody that comes out tries to help the next motherfucker".''<ref name="mtv.com">{{cite web|url=https://www.mtv.com/news/97cboy/nelly-tells-chingy-to-calm-down-and-pay-him-more-respect|archive-url=https://web.archive.org/web/20230412054541/https://www.mtv.com/news/97cboy/nelly-tells-chingy-to-calm-down-and-pay-him-more-respect|url-status=dead|archive-date=April 12, 2023|title=Nelly Tells Chingy To Calm Down And Pay Him More Respect|website=[[MTV]] }}</ref>

Nelly dropped a verse on the song 'Anotha one' on his 2004 album [[Sweat (Nelly album)|Sweat]] with a line in the song saying, ''{{'}}I like it how you do it right thurr [there]/You just to remember why you do that right thurr, I made it tight to be country/ They thought country was bummy/ Till country start making money{{'}}'' which was perceived by Chingy as a [[diss track]]. In an interview with Nelly in December 2004, he stated that he believed the lyrics were taken out of context, later claiming: ''"I wasn't going at him. If you listen to the song, it says, 'I like the way you do that right thurr.' I could have said, 'Fuck the way you do that right thurr!' It ain't even like that".<ref name="mtv.com"/>

Angered by the song, Chingy leaked a song in response taking aim at Nelly entitled 'We Got' on January 7, 2005.<ref>{{cite web|url=https://www.mtv.com/news/1oytvn/chingy-fires-back-at-nelly-and-luda-drops-new-dis-track|archive-url=https://web.archive.org/web/20230403042037/https://www.mtv.com/news/1oytvn/chingy-fires-back-at-nelly-and-luda-drops-new-dis-track|url-status=dead|archive-date=April 3, 2023|title=Chingy Fires Back At Nelly And Luda, Drops New Dis Track|website=[[MTV]] }}</ref> In December 2005 at the [[Radio Music Awards]] in Las Vegas, Chingy alleges he approached Nelly to end the feud, but claims he refused to discuss in private but was ignored repeatedly.<ref>{{cite web|url=https://allhiphop.com/news/nelly-chingy-has-a-problem-being-a-man/|title=Nelly: "Chingy Has A Problem Being A Man"|date=January 14, 2005 }}</ref>

Months later, Chingy approached Nelly's cousin, who allowed both rappers to put an end to the feud in 2006. During an interview in November 2022, Chingy alleged Nelly's sister Jackie had also approached him at an airport, diligent for both to resolve the feud prior to her death due to cancer complications in March 2005, claiming ''"At that point, she said she had a wish, and that wish was for me and him to come together... When I heard that, I had to end this; for her. This can't go on. She had a wish for this to happen, she really wanted me and her brother to be cool."'' <ref>{{cite web|url=https://www.youtube.com/watch?v=PzvgX2_inZ4|title=Chingy on Nelly Beef: His Sister Wanted Us to End Feud Before She Passed Away|website=[[YouTube]] |date=November 4, 2022 }}</ref>