Editing NTL Incorporated (section)

==== Video on demand ====

NTL started to roll out its [[Video on Demand]] (VoD) service branded "NTL On Demand", using the Teleport system on Telewest's network. In contrast to [[Sky (UK & Ireland)|Sky]] which, due to technical limitations, could only provide near-VOD services, NTL On Demand provided a true VoD system. The service allowed customers of NTL digital television to download programmes as and when they wanted to watch them from servers at the customer's local [[Cable television headend|head-end]]. As the broadcaster automatically stored content on NTL's servers, it removed the need to pre-record many programmes. Users could search through a large library of programmes and watch them when they wanted to as part of their subscription. This library included a free 7-day watch-again feature for TV programmes produced by the [[BBC]], [[Channel 4]] and [[Living TV Group|Flextech]]. NTL also offered other television shows, films (service branded [[FilmFlex]]), and music videos, mostly for an additional fee. The VoD service also provided HD content that would work in conjunction with the TV Drive PVR.