Editing Lambeau Field (section)

==Name and nickname==
===New City Stadium===
{{Main|City Stadium (Green Bay)}}
The original name of Lambeau Field lasted through the [[1964 Green Bay Packers season|1964 season]]. Officially "City Stadium", the name "New City Stadium" was used informally to distinguish it from its predecessor at [[Green Bay East High School|East High School]].

===Lambeau Field===
[[File:2009-0620-WI010-GB-Lambeau.jpg|thumb|right|A statue of Curly Lambeau stands near the main entrance]]

Two months after the death of Packers founder [[Curly Lambeau]], New City Stadium was renamed "Lambeau Field" by the Green Bay city council on August 3, [[1965 Green Bay Packers season|1965]].<ref name=pbblfid/><ref name=lfvbc/><ref>Maraniss, 1999 pg. 388</ref>

Besides founding the team in 1919, Lambeau played for the Packers in their early years and was the team's coach for 31 seasons through [[1949 Green Bay Packers season|1949]]. He shares the distinction with rival coach [[George Halas]] of the [[Chicago Bears]] and [[Bill Belichick]] of the [[New England Patriots]] of coaching his team to the most [[NFL championships]], with six. Lambeau was inducted as a charter member of the [[Pro Football Hall of Fame]] in Canton, Ohio in 1963.

===Corporate naming rights===
On November 7, 2000, two months after Brown County voters approved a sales tax to fund Lambeau Field's renovation, a second referendum was presented to the same Brown County voters. This referendum asked whether naming rights to the renovated stadium should be sold in order to retire earlier the 0.5% sales tax created to cover construction costs. The referendum passed 53%-47%, the exact percentage by which voters approved the sales tax.<ref>[http://www.jsonline.com/story/index.aspx?id=149148 Milwaukee Journal Sentinel: "Packers, Green Bay to discuss Lambeau naming rights" June 19, 2003.]{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name="namingrightsvote">{{cite news| title=Packers to Start Shopping Lambeau Name Around| first=Don| last=Walker| url=http://www2.jsonline.com/packer/news/nov00/lambeau09110800.asp|newspaper=[[The Milwaukee Journal Sentinel]]|date=November 8, 2000|access-date=August 9, 2013|url-status=dead |archive-url=https://web.archive.org/web/20090227024751/http://www2.jsonline.com/packer/news/nov00/lambeau09110800.asp|archive-date=February 27, 2009}}</ref>

After the vote passed, the Packers entered talks with the city of Green Bay, which owns the stadium, to further explore the options. The city and team agreed to sell the rights if a price of $100&nbsp;million could be realized, although no buyer has been found.

The Packers, although agreeing to be bound by the will of the voters, have consistently stressed that they would prefer Lambeau Field keep its traditional name, honoring the club's founder.<ref name="namingrightsvote"/>

The Packers have sold naming rights to the eight entrance gates. From the north going clockwise, they are: [[Bellin Health]] (north gate), [[Miller Brewing]] (atrium gate), [[American Family Insurance]] (northeast gate at parking lot level), the [[Oneida Nation of Wisconsin|Oneida Tribe of Indians of Wisconsin]] (east gate on elevated plaza facing Oneida Street), [[Fleet Farm]] stores (southwest gate), [[Associated Bank]] (west gate and private box entrance), and [[Kwik Trip]] (northwest gate). [[Verizon Communications Inc.|Verizon]] was the previous sponsor of the northwest gate (2003–2017). Miller Brewing is also a sponsor of the atrium and has a section in one end zone called the "Miller Lite End Zone", giving away tickets in that area with various beer promotions. [[Shopko]] was the former sponsor of the south gate until its bankruptcy and liquidation in June 2019, and that gate is currently unbranded.<ref>{{cite news|url=https://www.wbay.com/content/news/Shopko-signage-removed-from-south-end-gate-at-Lambeau-Field-511647642.html|title=Shopko signage removed from south end gate at Lambeau Field|date=June 21, 2019|newspaper=Action 2 News|publisher=[[WBAY-TV]]|access-date=August 9, 2019}}</ref>

At the 2015 Packers shareholders meeting President Mark Murphy said "We will not sell the naming rights to the stadium. ... We will never do that. It will always be Lambeau Field".<ref>[http://www.sportingnews.com/nfl/story/2015-07-29/packers-lambeau-field-naming-rights-mark-murphy-london "Packers will 'never' sell naming rights to Lambeau Field, CEO says"]{{Dead link|date=December 2022 |bot=InternetArchiveBot |fix-attempted=yes }}. Sporting News. Retrieved December 24, 2016</ref>

==="The Frozen Tundra"===
[[Image:Lambeau Field bowl.jpg|thumb|right|An empty Lambeau Field.]]
The stadium's nickname was spawned by the [[1967 NFL Championship Game|Ice Bowl]] game between the Packers and the [[1967 Dallas Cowboys season|Dallas Cowboys]], played on December 31, 1967. The game was played in temperatures of {{convert|-15|F}} with sharp winds. Journalist [[Tex Maule]] associated Lambeau Field with the term ''[[tundra]]'' in his article summarizing the game in ''[[Sports Illustrated]]''.<ref name="The Old Pro">{{cite magazine |title=The old pro goes in for six |url=https://www.si.com/vault/1968/01/08/542925/the-old-pro-goes-in-for-six |magazine=Sports Illustrated |last=Maule |first=Tex |author-link=Tex Maule |date=January 8, 1968 |page=10 |access-date=December 11, 2017 |archive-date=March 9, 2016 |archive-url=https://web.archive.org/web/20160309042554/http://www.si.com/vault/1968/01/08/542925/the-old-pro-goes-in-for-six |url-status=live }}</ref>

The nickname "the frozen tundra" is believed to originate from ''The Greatest Challenge'', the Packers' authorized version of the highlight film written by [[Steve Sabol]].<ref name="Davis, 2008, p. 159.">Davis, 2008, p. 159.</ref> In the Cowboys' authorized version of the highlight film, ''A Chilling Championship'', also written by Sabol, [[Bill Woodson]] used the term "the frozen tundra" when narrating the film to describe Lambeau Field.<ref name="Davis, 2008, p. 159." /><ref name="Woodson Was First With 'Frozen Tundra'">{{cite web|title=Woodson Was First With 'Frozen Tundra'|url=http://www.pressboxonline.com/story.cfm?id=6428|work=Press Box Online|access-date=April 4, 2011|archive-date=July 24, 2011|archive-url=https://web.archive.org/web/20110724021230/http://www.pressboxonline.com/story.cfm?id=6428|url-status=live}}</ref> Prior to the [[1967 Green Bay Packers season|1967 season]], an [[under-soil heating|underground electric heating]] system had been installed, but it was not able to counter the effects of the cold front that hit Green Bay at the onset of the Ice Bowl game. The field had been covered overnight with the heater on, but when the cover was removed in the sub-zero cold, the moisture atop the grass flash-froze.<ref name="Branch, John">{{cite news| title=Tenderizing the Tundra With Some Light and Heat| first=John| last=Branch| url=https://www.nytimes.com/2012/01/14/sports/football/tenderizing-the-packers-tundra-with-light-and-heat.html| newspaper=[[The New York Times]]| date=January 13, 2012| access-date=January 13, 2012| archive-date=January 14, 2012| archive-url=https://web.archive.org/web/20120114133333/http://www.nytimes.com/2012/01/14/sports/football/tenderizing-the-packers-tundra-with-light-and-heat.html| url-status=live}}</ref>

The underground heating and drainage system was redone in [[1997 Green Bay Packers season|1997]], with a system of pipes filled with a solution including antifreeze replacing the electric coils. After the [[2006 Green Bay Packers season|2006 season]], the surface, heating, and drainage system was replaced. From 2007 until 2018, the playing surface used the [[Desso GrassMaster]] system, which has synthetic fibers woven into the traditional [[Kentucky bluegrass]] sod.<ref name=thnwgisk>{{cite news |url=https://news.google.com/newspapers?id=tuQcAAAAIBAJ&pg=6137%2C5377136 |newspaper=Milwaukee Journal Sentinel |last=McGinn |first=Bob |title=Team hopes new ground isn't shaky |date=March 18, 2007 |page=12C }}{{Dead link|date=February 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref>{{cite web|title=Lambeau Field Updates Include a New Surface|agency=Associated Press|url=https://www.espn.com/nfl/news/story?id=2690426|work=[[ESPN]]|date=December 7, 2006|access-date=August 9, 2013|archive-date=June 26, 2017|archive-url=https://web.archive.org/web/20170626090126/http://www.espn.com/nfl/news/story?id=2690426|url-status=live}}</ref><ref>{{cite news| url=http://www.jsonline.com/sports/packers/29409724.html|title=Grass is greener: Lambeau surface bounces back|last=Nickel|first=Lori|date=June 2, 2008|work=Milwaukee Journal Sentinel| access-date=October 3, 2015|url-status=dead| archive-url= https://web.archive.org/web/20151005003742/http://www.jsonline.com/sports/packers/29409724.html|archive-date=October 5, 2015}}</ref> In 2018, the Grassmaster surface was replaced with polyethylene-based SIS Grass.<ref name=sisgrass>{{cite web|title=New turf ready to welcome Packers into 2018 season|url=https://www.packers.com/news/new-turf-ready-to-welcome-packers-into-2018-season|publisher=Green Bay Packers|access-date=August 28, 2019|archive-date=October 16, 2023|archive-url=https://web.archive.org/web/20231016200515/https://www.packers.com/news/new-turf-ready-to-welcome-packers-into-2018-season|url-status=live}}</ref>  Even the new video boards, installed in [[2004 NFL season|2004]], have been influenced by the field's nickname, being called "Tundra Vision". These video displays measure more than {{convert|25|ft|m}} high by {{convert|46|ft|m}} wide.<ref name=displays>{{cite web|title=Lambeau Field, Stadium Facts|url=http://www.lambeaufield.com/stadium_info/history/|publisher=Green Bay Packers|access-date=August 9, 2013|archive-date=July 17, 2011|archive-url=https://web.archive.org/web/20110717044740/http://www.lambeaufield.com/stadium_info/history/|url-status=dead}}</ref>
An artificial lighting system, based on technology used in Dutch rose-growing greenhouses, was tested in [[2010 Green Bay Packers season|2010]] and purchased for use in the [[2011 Green Bay Packers season|2011 season]]. It operates 24 hours a day from October to early December to extend the growing season for the field's grass. The system is also used in some soccer stadiums where shade from stands and partial roofs are a problem for the turf, not the cold and short growing season found in Green Bay.<ref name="Branch, John"/>

===Titletown, USA===
More famously a nickname for the city than its football field, "Titletown, USA" became popularized in 1961, even before [[Vince Lombardi]] won any of his championships. At the [[1961 NFL Championship Game]] against the [[New York Giants]], which the Packers won 37–0, fans hung up signs around the stadium that read ''Welcome to Titletown, USA''. Then-Giants quarterback [[Y. A. Tittle]] joked that the honor was for him, just that his name was misspelled. By the mid-60s, Titletown, USA was registered as a trademark of the Green Bay Packers, Inc. Lambeau Field has been home to seven NFL world championship seasons, five under Lombardi, one under [[Mike Holmgren]] and one under [[Mike McCarthy]], surpassing the six world championship seasons witnessed by its predecessor, [[City Stadium (Green Bay)|City Stadium]], under Curly Lambeau.