Editing King Kong (1933 film) (section)

===Initial release and box office===
[[File: Grauman's Chinese Theatre, by Carol Highsmith fixed & straightened.jpg|thumb|upright|[[Grauman's Chinese Theatre]], where ''King Kong'' held its Hollywood premiere.]]
King Kong’s campaign included newspaper ads, radio ads, and posters.{{sfn|Cotta Vaz|2005|pp=233, 236}} It premiered in the Radio City Music Hall and RKO Roxy in New York City on March 2, 1933.{{sfn|Harryhausen|Dalton|2008|p=84}}{{sfn|Lasky|1984|p=94}} U. S. President Franklin D. Roosevelt declared the four-day nationwide [[Emergency Banking Act of 1933|bank holiday]] three days after the film's premiere in New York City.{{sfn|Cotta Vaz|2005|p=236}}{{sfn|Lasky|1984|pages=94–95}} The film was a box-office success and during the opening weekend earned an estimated $90,000.<ref name=":0" /> Receipts fell by up to 50% during the second week of the film's release because of the national bank holiday.<ref name="lords">{{cite book |last=Ahamed |first=Liaquat |author-link=Liaquat Ahamed |title=[[Lords of Finance]] |date=2009 |publisher=[[Penguin Books]] |isbn=9780143116806 |page=[https://archive.org/details/lordsoffinanceba00aham/page/452 452]}}</ref> Attendance of the film dropped within the second and third weeks of its New York release.{{Sfn|Erb|2009|p=45}} During the film's first run it made a profit of $650,000.{{sfn|Jewell|1994|p=43}} Before the 1952 re-release, the film is reported to have worldwide rentals of $2,847,000 including $1,070,000 from the United States and Canada and profits of $1,310,000.{{sfn|Jewell|1994|p=39}} The Hollywood premiere was held on March 24, 1933, in Grauman’s Chinese Theatre.<ref>{{harvnb|Cotta Vaz|2005|p=236}}; {{harvnb|Harryhausen|Dalton|2008|p=84}}</ref> The screening was preceded by a performance featuring dances of Indigenous people and trapeze performances.{{Sfn|Cotta Vaz|2005|pp=236–237}} It was not officially released until April 7, 1933.<ref name="tcm notes" /> It was re-released in 1952 following the promising re-release of ''Snow White''.{{Sfn|Erb|2009|p=125}} After the 1952 re-release, ''[[Variety (magazine)|Variety]]'' estimated the film had earned an additional $1.6 million in the United States and Canada, bringing its total to $3.9 million in cumulative rentals in the United States.<ref>{{cite news |date=January 21, 1953 |title='Gone,' With $26,000,000, Still Tops All-Timers, Greatest Show Heads 1952 |url=https://archive.org/stream/variety189-1953-01#page/n361/mode/1up |work=[[Variety (magazine)|Variety]] |page=4}}</ref> Profits from the re-release were estimated by the studio to be at about $2.5 million,<ref name="tcm notes" /> which was about double of what the film earned in 1933.{{Sfn|Erb|2009|p=126}}[[File:RKO Keith's Theater ad - 24 March 1933, NW, Washington, DC.png|thumb|left|upright|Theatrical advertisement from 1933]]