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==Business ventures== [[File:Margaritaville.JPG|thumb|The outside of a Margaritaville restaurant in [[Orlando, Florida]]]] Buffett took advantage of the [[tropical]] "island escapism" lifestyle that fans of his music sought by launching several business ventures to sell this lifestyle to his fans.<ref>{{cite news |url=https://www.austinchronicle.com/music/2017-07-21/how-jimmy-buffetts-margaritaville-became-the-most-valuable-song-of-all-time/ |title=How Jimmy Buffett's 'Margaritaville' Became the Most Valuable Song of All Time | last=Freeman | first=Doug | newspaper=[[Austin Chronicle]] |date=July 21, 2017 |archive-url=https://web.archive.org/web/20200223085445/https://www.austinchronicle.com/music/2017-07-21/how-jimmy-buffetts-margaritaville-became-the-most-valuable-song-of-all-time/ |archive-date=February 23, 2020 | url-status=live}}</ref><ref name=Lifestyle>{{cite news |last=Brodesser-Akner |first=Taffy |url=https://www.tampabay.com/things-to-do/stage/Even-Jimmy-Buffett-does-not-live-the-Jimmy-Buffett-lifestyle-anymore_165303531/ |title=Even Jimmy Buffett does not live the Jimmy Buffett lifestyle anymore |work=The Tampa Bay Times |date=February 9, 2018}}</ref> Through his Margaritaville brand, Buffett licensed hotels, casinos, cruise experiences, restaurants and bars, packaged foods, beverages, spirits, outdoor furniture, home goods, appliances, and apparel and accessories.<ref>{{cite news | url=https://www.licenseglobal.com/entertainment/jlg-rep-margaritaville | title=JLG to Rep Margaritaville | work=[[Informa]] | date=April 6, 2018}}</ref> ===Restaurants=== In 1984, Buffett and a friend opened a T-shirt shop in [[Gulf Shores, Alabama]].<ref name=rockin/> After it failed, in 1985, they tried again in Key West, expanding it to what became [[Jimmy Buffett's Margaritaville]] in 1987.<ref name=insideme/> The chain opened restaurants under the Margaritaville and LandShark Bar & Grill names in locations including Atlantic City, New Orleans, Nashville, The Bahamas, Turks and Caicos, Las Vegas, Jamaica, Orlando, [[Baltimore]],<ref>{{cite news | url=https://www.bizjournals.com/baltimore/news/2019/06/11/jimmy-buffett-themed-landshark-bar-harborplace.html | last=Yeager | first=Amanda | title=Exclusive: Jimmy Buffett-themed LandShark Bar & Grill coming to Harborplace |work=[[American City Business Journals]] | date=June 11, 2019 |archive-date=August 14, 2020 | archive-url=https://web.archive.org/web/20200814010319/https://www.bizjournals.com/baltimore/news/2019/06/11/jimmy-buffett-themed-landshark-bar-harborplace.html | url-status=live}}</ref> and the Cayman Islands.<ref name=5decades/> The Margaritaville cafe on the Las Vegas strip was possibly the highest grossing restaurant in the U.S.<ref>{{Cite news | url=https://apnews.com/article/jimmy-buffett-dies-obituary-parrotheads-aab4f7edb4044ef5af874d4ea63e8e9c | title=Jimmy Buffett's laid-back party vibe created adoring 'Parrotheads' and success beyond music}}</ref> Buffett previously owned the [[Cheeseburger in Paradise (restaurant)|Cheeseburger in Paradise Restaurant]] chain, founded in 2002 in partnership with [[Bloomin' Brands]]; it was sold to [[Luby's]] for $11 million in 2012 and shut down in 2020.<ref name=Steele>{{Cite news | url=https://www.wsj.com/arts-culture/music/jimmy-buffett-margaritaville-singer-and-beach-themed-businessman-dies-26e63495 | last=Steele | first=Anne |title=Jimmy Buffett, 'Margaritaville' Singer and Beach-Themed Businessman, Dies | work=[[The Wall Street Journal]] |date=September 2, 2023 | url-access=subscription}}</ref> ===Record labels=== In 1992, Buffett launched Margaritaville Records, with distribution through [[MCA Records]].<ref>{{Cite news | url=https://www.chicagotribune.com/news/ct-xpm-1992-04-30-9202080241-story.html | title=JIMMY BUFFETT STARTS HIS OWN RECORD LABEL | first=Scott | last=Benarde | work=[[Chicago Tribune]] | date=April 30, 1992 | url-access=limited}}</ref> His MCA record deal ended in 1996. In 1999, he started [[Mailboat Records]] to release live albums.<ref>{{Cite magazine | url=https://www.billboard.com/music/music-news/jimmy-buffett-delivers-on-his-own-mailboat-label-76681/ | title=Jimmy Buffett Delivers On His Own Mailboat Label | magazine=[[Billboard (magazine)|Billboard]] | date=February 25, 2002}}</ref> ===Beer=== Buffett sought and received a concert sponsorship from [[Corona (beer)|Corona]]; the partnership was credited for increasing sales of the brand.<ref name=mayor/> After deciding that he wanted his own beer brand, Buffett partnered with [[Anheuser-Busch]] in 2006 to brew Landshark Lager, now one of the [[Anheuser-Busch brands]].<ref name=5decades>{{Cite news | url=https://www.insider.com/jimmy-buffett-billionaire-makes-and-spends-his-money-2023-4 | title=Jimmy Buffet[sic] became a billionaire after 5 decades in the music industry. Here's how the late singer made and spent his fortune. | first1=Gabbi | last1=Shaw | first2=Jordan Parker | last2=Erb | work=[[Business Insider]] | date=September 2, 2023}}</ref> ===Casinos=== In 2013, Buffett partnered with the [[Resorts Casino Hotel]] in [[Atlantic City, New Jersey]], to open the $35 million Jimmy Buffett Margaritaville-themed entertainment complex at the hotel, which included a Margaritaville Restaurant with a giant blender and tiki bar, a Landshark Bar and Grill, the 5 O'Clock Somewhere Bar, a coffee shop, a retail store, and a gaming area with 12 Margaritaville-themed table games and 160 slot machines.<ref name=casino>{{cite news |title=Jimmy Buffett almost had his own casino in Atlantic City |url=https://pressofatlanticcity.com/news/breaking/jimmy-buffett-almost-had-his-own-casino-in-atlantic-city/article_fe841ec6-60cc-11e6-bd2f-efc5773225d4.html |last=Huba | first=Nicholas |work=[[The Press of Atlantic City]] | date=August 13, 2016 | url-access=subscription | archive-url=https://web.archive.org/web/20180127030518/http://www.pressofatlanticcity.com/news/breaking/jimmy-buffett-almost-had-his-own-casino-in-atlantic-city/article_fe841ec6-60cc-11e6-bd2f-efc5773225d4.html |archive-date=January 27, 2018 |url-status=live}}</ref><ref name=cutting>{{cite news| title=Ribbon-cutting held for Jimmy Buffett's Margaritaville on Atlantic City Boardwalk |url=https://www.nj.com/indulge/2013/05/jimmy_buffett.html |work=[[South Jersey Times]] |date=May 24, 2013 |archive-url=https://web.archive.org/web/20171013225950/http://www.nj.com/indulge/index.ssf/2013/05/jimmy_buffett.html |archive-date=October 13, 2017 |url-status=live}}</ref> The [[Margaritaville Casino and Restaurant]] in [[Biloxi, Mississippi]], licensed the name from Buffett; it was in operation from May 2012 to September 2014.<ref>{{Cite news | url=https://www.shreveporttimes.com/story/news/local/2014/07/21/biloxis-margaritaville-casino-closing-by-sept-19/12967327/ | title=Biloxi's Margaritaville casino closing by Sept. 19 | first=Jeff | last=Amy | work=[[The Times (Shreveport)|The Times]] | date=July 21, 2014}}</ref> Plans to bring a Buffett-themed casino to Biloxi had been in process since 2000.<ref>{{cite news | url=https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/0EB62276695A861B&f=basic |title=Glut quiets casino boom: Plans begin to gather dust |newspaper=[[Sun Herald]] |via=[[NewsBank]] | first=Dave | last=Palermo |date=July 30, 2000}}</ref> ===Sports=== From May 8, 2009, through January 5, 2010, the home stadium of the [[Miami Dolphins]], now called [[Hard Rock Stadium]], was named LandShark Stadium pursuant to an eight-month naming rights deal.<ref>{{cite news | url=https://www.miaminewtimes.com/news/the-end-of-the-land-shark-stadium-era-is-almost-upon-us-6533439 | title=The End of the "Land Shark" Stadium Era is Almost Upon Us | first=Kyle | last=Munzenrieder | work=[[Miami New Times]] | date=December 9, 2009}}</ref> Buffett also wrote new lyrics for the team to his 1979 song "[[Fins (song)|Fins]]", which is played during Dolphins home games.<ref>{{cite news | url=https://www.aol.com/jimmy-buffetts-fins-song-dolphins-181413851.html | title=Jimmy Buffett's 'Fins' song and the Dolphins' fight song, Which one is the fan-favorite? | first=LIANNA | last=NORMAN | work=[[The Palm Beach Post]] | date=August 23, 2023}}</ref> As a baseball fan, Buffett was part-owner of two [[minor-league]] teams: the [[Fort Myers Miracle|Miami/Fort Myers Miracle]] (1989β2014)<ref>{{Cite news | url=https://www.news-press.com/story/sports/2014/04/28/fort-myers-miracle-baseball-team-changes-ownership/8425339/ | title=Fort Myers Miracle baseball team changes ownership | first=David | last=Dorsey | work=[[The News-Press]] | date=April 28, 2014}}</ref> and the [[Madison Black Wolf]] (1996β2000).<ref>{{Cite news | url=https://www.upi.com/Archives/1995/12/21/Singer-Buffett-a-baseball-owner/3372819522000/ | title=Singer Buffett a baseball owner | work=[[United Press International]] | date=December 21, 1995}}</ref> ===Video games=== In 2012, a "Margaritaville Online" game was released by [[THQ]] for [[Facebook]].<ref name=MobileGame>{{cite news |last=Spangler| first=Todd |title=Jimmy Buffett's Margaritaville to Launch Mobile Game |url=https://variety.com/2016/digital/games/jimmy-buffett-margaritaville-mobile-game-1201709787/ |work=[[Variety (magazine)|Variety]] | date=February 19, 2016 |archive-url=https://web.archive.org/web/20171014033931/http://variety.com/2016/digital/games/jimmy-buffett-margaritaville-mobile-game-1201709787/ |archive-date=October 14, 2017 |url-status=live}}</ref> The game was discontinued two years later.<ref name=MobileGame/> In 2016, Buffett partnered with [[FunPlus]] to develop a new Margaritaville game.<ref name=MobileGame/> ===Retirement communities=== In 2017, Latitude Margaritaville, a 3,900-home $1 billion [[retirement village]] near [[Interstate 95 in Florida|Interstate 95]] in [[Daytona Beach, Florida]], was announced by Buffett in partnership with [[Minto Group]].<ref name=retirees>{{cite news |last=Taylor Martin |first=Susan |url=https://www.tampabay.com/news/business/realestate/Real-life-Margaritaville-wows-parrothead-retirees-_166300473/ |title=Real-life Margaritaville wows parrothead retirees |work=[[Tampa Bay Times]] |date=March 15, 2018 |archive-date=March 15, 2018 |archive-url=https://web.archive.org/web/20180315150744/http://www.tbo.com/news/business/realestate/Real-life-Margaritaville-wows-parrothead-retirees-_166300473 |url-status=live}}</ref><ref>{{cite news |url=https://www.myrtlebeachonline.com/opinion/opn-columns-blogs/bob-bestler/article139387988.html |title=Jimmy Buffett's countless ventures now include a retirement spot for the Parrotheads |last=Bestler |first=Bob |work=[[The Sun News]] |date=March 18, 2017 |archive-date=March 26, 2017 |archive-url=https://web.archive.org/web/20170326052115/http://www.myrtlebeachonline.com/opinion/opn-columns-blogs/bob-bestler/article139387988.html |url-status=live}}</ref> The partnership announced similar retirement communities on [[Hilton Head Island, South Carolina]], also in 2017<ref>{{Cite news | url=https://www.forbes.com/sites/danafeldman/2017/05/25/jimmy-buffett-announces-second-location-for-margaritaville-retirement-communities-as-hilton-head-sc/ | title=Jimmy Buffett Announces Second Location For Margaritaville Adult Communities As Hilton Head, SC | first=Dana | last=Feldman | work=[[Forbes]] | date=May 25, 2017 | url-access=limited}}</ref> and in [[Panama City Beach, Florida]], in 2021.<ref>{{cite news | url=https://www.newsherald.com/story/news/local/2021/06/25/new-panama-city-beach-housing-development-latitude-margaritaville-watersound-sees-booming-demand/7699177002/ | title=Want a house in the new Panama City Beach Margaritaville Watersound community? Get in line | first=Nathan | last=Cobb | work=[[The News Herald (Panama City)|The News Herald]] | date=June 25, 2021}}</ref> ===Cannabis=== In September 2018, Buffett teamed with [[Wrigley Company]] heir [[William Wrigley Jr. II]]'s Surterra Holdings to license "Coral Reefer" brand [[marijuana]]; it launched in April 2019. The brand licensing ended in April 2023.<ref>{{cite web |url=https://www.cannabisbusinesstimes.com/article/jimmy-buffett-marijuana-business/ |title=Jimmy Buffett Gets Into the Marijuana Business With Billionaire Wrigley Heir | last=Meyer | first=David |date=September 11, 2018 |magazine=[[Fortune (magazine)|Fortune]] |archive-date=August 2, 2020 |archive-url=https://web.archive.org/web/20200802164822/https://www.cannabisbusinesstimes.com/article/jimmy-buffett-marijuana-business/ |url-status=live}}</ref><ref>{{cite press release |url=https://www.prnewswire.com/news-releases/jimmy-buffett-and-surterra-wellness-launch-cannabis-brand-coral-reefer-300832395.html |title=Jimmy Buffett and Surterra Wellness Launch Cannabis Brand, Coral Reefer |date=April 16, 2019 |publisher=[[PR Newswire]]|access-date=February 23, 2020 |archive-date=February 23, 2020 |archive-url=https://web.archive.org/web/20200223085444/https://www.prnewswire.com/news-releases/jimmy-buffett-and-surterra-wellness-launch-cannabis-brand-coral-reefer-300832395.html |url-status=live}}</ref><ref>{{cite news | url=https://www.wsj.com/articles/new-partners-in-weed-startup-jimmy-buffett-and-wrigley-scion-1536638401 |title=New Partners in Weed Startup: Jimmy Buffett and Wrigley Scion | last=Maloney | first=Jennifer |date=September 11, 2018 | newspaper=[[The Wall Street Journal]] | access-date=February 23, 2020|archive-date=February 23, 2020 |archive-url=https://web.archive.org/web/20200223085440/https://www.wsj.com/articles/new-partners-in-weed-startup-jimmy-buffett-and-wrigley-scion-1536638401|url-status=live}}</ref><ref>{{Cite news | url=https://www.tallahassee.com/story/news/money/2019/04/18/jimmy-buffetts-coral-reefer-medical-cannabis-debuts-surterra-wellness/3505915002/ | title=Jimmy Buffett's Coral Reefer medical cannabis debuts at Surterra Wellness in Tallahassee | first=TaMaryn | last=Waters | work=[[Tallahassee Democrat]] | date=April 18, 2019}}</ref> ===Berkshire Hathaway=== In the 1980s, Buffett became friends with [[Warren Buffett]] and a shareholder in [[Berkshire Hathaway]], increasing his stake over the years. They called each other "Cousin Jimmy" and "Uncle Warren" though they were not related.<ref name=Steele/>
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