Editing Jargon (section)

== Positivity ==
[[Ethos]] is used to create an appeal to authority. It is one of three pillars of persuasion created by [[Aristotle]] to create a logical argument. Ethos uses credibility to back up arguments. It can indicate to the audience that a speaker is an insider with using specialized terms in the field to make an argument based on authority and credibility.<ref>{{cite web |title=Ethos |url=https://philosophyterms.com/ethos/ |website=Philosophy Terms |date=1 December 2015}}</ref>

Jargon can be used to convey meaningful information and [[discourse]] in a convenient way within communities. A subject expert may wish to avoid jargon when explaining something to a layperson. Jargon may help communicate contextual information optimally.<ref>{{cite web |last1=Boggs |first1=Colleen Glenney |author-link1=Colleen Glenney Boggs|title=In Defense of Jargon |url=https://www.huffingtonpost.com/colleen-glenney-boggs/jargon_b_2200413.html |website=Huffington Post |access-date=1 March 2019 |date=27 November 2012}}</ref> For example, a football coach talking to their team or a doctor working with nurses.<ref>{{cite web |last1=Dodge |first1=Amanda |title=The Pros and Cons of Using Jargon |url=https://www.copypress.com/blog/the-pros-and-cons-of-using-jargon/ |website=Copypress |access-date=1 March 2019 |date=23 August 2013}}</ref>