Editing Ja Rule (section)

===Other ventures===
In 2004, Ja Rule and Gotti launched an urban clothing line called ErvinGeoffrey. In 2006, Ja Rule launched a liquor company, The Mojito.<ref>{{cite web|url=http://www.contactmusic.com/ja-rule/video/jarulex30x11x05|title=Ja Rule – Exodus Audio Stream|website=Contactmusic.com|date=November 30, 2005}}</ref>

In May 2015, Ja Rule partnered with [[Billy McFarland (fraudster)|Billy McFarland]], the CEO of the credit card service company Magnises, to become its creative head and spokesman.<ref>{{cite web|url=http://www.nylon.com/articles/the-reawakening-of-ja-rule|title=the reawakening of ja rule|website=Nylon.com|date=May 13, 2015 }}</ref> In August 2015, Ja Rule collaborated with footwear businessman [[Steve Madden]] on a new line of men's sneakers called Maven x Madden,<ref>{{cite web|url=http://rollingout.com/2015/08/18/ja-rule-lands-deal-steve-madden/|title=Ja Rule lands deal with Steve Madden – Rolling Out|date=August 18, 2015|website=Rollingout.com}}</ref> which were released for sale by fall 2015.<ref>{{cite web|url=http://footwearnews.com/2015/influencers/collaborations/steve-madden-ja-rule-maven-madden-shoes-collection-148864/|title=Steve Madden And Ja Rule Open Up Exclusively About Their Shoe Line|first=Sheena|last=Butler-Young|date=September 14, 2015|website=Footwearnews.com}}</ref>

In 2016, Ja Rule co-founded Fyre Media, Inc.,<ref>{{cite web|url=https://trademarks.justia.com/871/99/fyre-87199976.html|title=FYRE – Trademark Details|website=Trademarks.justia.com}}</ref><ref>{{cite web|url=http://xlivecon.com/lasvegas/speakers/ja-rule-fyre-media/|title=JA RULE, MUSICIAN & CO-FOUNDER, FYRE MEDIA|website=Xlivecon.com|url-status=dead|archive-url=https://web.archive.org/web/20170320232255/http://xlivecon.com/lasvegas/speakers/ja-rule-fyre-media/|archive-date=March 20, 2017}}</ref> a talent booking agency, with Billy McFarland. In April 2017, the venture touted its [[Fyre Festival]] in Hamilton, Bahamas, as a luxury event, but it was fraudulent,<ref>{{Cite news|last=Huddleston|first=Tom Jr.|date=2019-08-18|title=Fyre Festival: How a 25-year-old scammed investors out of $26 million|url=https://www.cnbc.com/2019/08/18/how-fyre-festivals-organizer-scammed-investors-out-of-26-million.html|access-date=2022-01-12|work=CNBC}}</ref> disappointing hundreds of ticket-buyers.<ref>{{cite news|url=http://www.businessinsider.com/founder-of-fyre-billy-mcfarland-club-for-millennials-2017-4|title=The organizer of the doomed Fyre festival was previously accused of scamming millennials with promises of Hamilton tickets and trips to Cuba|newspaper=Business Insider|date=April 28, 2017|access-date=April 30, 2017}}</ref> Rule and McFarland faced a $100 million class action suit.<ref>{{cite news|url=https://www.theguardian.com/music/2017/may/01/fyre-festival-celebrity-lawyer-files-lawsuit|title=Celebrity lawyer files $100m lawsuit against Fyre festival organizers|date=May 1, 2017|newspaper=The Guardian|access-date=May 2, 2017}}</ref>

In 2020, Ja Rule developed a live-streaming app called Iconn Live.<ref>{{Cite web|url=https://hiphopdx.com/news/id.59584/title.ja-rule-explains-how-his-iconn-app-is-different-from-fyre-fest-app|title=Ja Rule Explains How His ICONN App Is Different From Fyre Fest App|date=December 17, 2020|website=HipHopDX}}</ref> The app debuted on [[Apple TV]] in November 2022.<ref>{{Cite web|url=https://www.vibe.com/news/movies-tv/ja-rule-iconn-live-app-debut-apple-tv-1234712510/|title=Ja Rule's ICONN Live App Debuts On Apple TV|first=Marc|last=Griffin|website=Vibe.com|date=November 17, 2022}}</ref>

In 2021, Ja Rule partnered with a team of software engineers to launch Flipkick, a platform focusing on selling physical works of art as [[non-fungible token]]s. Flipkick claims to be "the first company to offer cryptographic authentication of physical works of art sold as and linked to NFTs." To inaugurate the platform, Ja Rule listed for auction a painting he commissioned in 2012 by artist Tripp Derrick Barnes depicting the Fyre Media Inc logo. The painting was listed with an estimate of $600,000.<ref>{{Cite web|title=Rapper Ja Rule launches NFT platform—and is selling a painting from infamous Fyre Festival on it|url=http://www.theartnewspaper.com/news/rapper-ja-rule-of-fyre-festival-infame-launches-platform-for-vips-to-sell-physical-nfts|access-date=March 19, 2021|website=www.theartnewspaper.com|date=March 16, 2021}}</ref><ref>{{Cite web|last=Dailey|first=Natasha|title=Rapper Ja Rule is selling a physical painting from his Fyre Festival days as crypto art|url=https://www.businessinsider.com/ja-rule-sells-nft-fyre-festival-painting-flipkick-2021-3|access-date=March 19, 2021|website=Business Insider}}</ref>

In June 2023, Ja Rule launched a premium [[wine]] label called Rose Vine Cellars.<ref>{{Cite web|url=https://theindustrycosign.com/spirits-ja-rule-rose-vine-cellars-red-rose-cabernet-sauvignon/|title=Ja Rule Launches Rose Vine Cellars|date=June 20, 2023}}</ref><ref>{{Cite web|url=https://www.thedrinksbusiness.com/2023/06/ja-rule-launches-premium-alexander-valley-wine-label/|title=Ja Rule launches premium Alexander Valley wine label|first=Sarah|last=Neish|date=June 20, 2023|website=The Drinks Business}}</ref>

In January 2025, Ja Rule launched a new [[whiskey]] brand called Amber & Opal.<ref>[https://www.forbes.com/sites/noelburgess/2025/01/13/exclusive-interview-with-hip-hop-icon-ja-rule-the-story-behind-his-new-whiskey-brand-amber--opal/ Hip-Hop Icon Ja Rule On The Story Behind His New Whiskey Brand, Amber & Opal]</ref>