Editing Instant messaging (section)

=== Integrated IM and mobile ===
[[File:Facebook chat screenshot (English).png|thumb|150px|[[Facebook Chat]], example of IM through a wider social network that became popular in the late 2000s]]
Instant messaging integrated in other services started picking up pace in the late 2000s. [[Myspace]], the then-largest [[social networking service]], launched [[Myspace IM]] in 2006, shortly after [[Google]]'s [[Gtalk]], which was integrated into its [[Gmail]] [[webmail]] interface. [[Facebook Messenger|Facebook Chat]] launched in 2008, providing IM to users of the social network.<ref>{{Cite web |last=Bergfeld |first=Carlos |date=2008-04-17 |title=Facebook Chat: Reports of AIM's Death Greatly Exaggerated - CBS News |url=http://www.cbsnews.com/8301-505123_162-33240012/facebook-chat-reports-of-aims-death-greatly-exaggerated/ |access-date=2024-08-06 |website=www.cbsnews.com |language=en-US}}{{dead link|date=August 2024|bot=medic}}{{cbignore|bot=medic}}</ref> By 2010, traditional instant messaging was in sharp decline in favor of these new messaging features on wider social networks, which at the time were not normally called IM.<ref name=bbc>{{cite news|last1=Kelly|first1=Jon|title=Instant messaging: This conversation is terminated|url=http://news.bbc.co.uk/2/hi/uk_news/magazine/8698174.stm|access-date=14 March 2018|agency=BBC|date=24 May 2010}}</ref> For instance, [[AIM (software)|AIM]]'s userbase had declined by more than half throughout the year 2011.<ref>{{Cite web |last=Carlson |first=Nicholas |title=In The Biggest Blown Opportunity Ever, AOL Instant Messenger Has Utterly Collapsed |url=https://www.businessinsider.com/in-the-biggest-blown-opportunity-ever-aol-instant-messenger-has-utterly-collapsed-2012-4 |access-date=2024-08-06 |website=Business Insider |language=en-US}}</ref>

Standalone instant messenger services were revived, evolving into becoming primarily being used on [[Mobile device|mobile]] due to the increasing use of Internet-enabled [[cell phones]] and [[smartphones]]. Often called "chat apps", to distinguish it from [[Cellular network|cellular]]-based [[SMS]] and [[Multimedia Messaging Service|MMS]] "[[texting]]" services, these newer services were specially designed to be run on mobile platforms, as opposed to older services like AIM and MSN; [[BlackBerry Messenger]], released in 2005, was one of the influential pioneers of mobile IM,<ref name="inverse20230509" /> and led to other companies launching services with proprietary protocols, such as [[WhatsApp]].<ref name="gitbooks" /> Mobile instant messaging surpassed SMS in global message volume by 2013.<ref name="gitbooks" /><ref>{{cite web |date=29 April 2013 |title=Chat apps surpass SMS for the first time, study finds |url=https://www.theverge.com/2013/4/29/4281618/chat-apps-surpass-sms-messaging-volume-study}}</ref> While SMS relied on traditional paid telephone services, IM apps on mobile were available for free or a minor data charge.<ref>{{Cite journal |last1=Ling |first1=Rich |last2=Lai |first2=Chih-Hui |date=2016-10-01 |title=Microcoordination 2.0: Social Coordination in the Age of Smartphones and Messaging Apps |url=https://academic.oup.com/joc/article/66/5/834/4082414 |journal=Journal of Communication |language=en |volume=66 |issue=5 |pages=834–856 |doi=10.1111/jcom.12251 |issn=0021-9916}}</ref><ref>{{Cite web |last=Horwitz |first=Josh |date=25 August 2015 |title=Why WhatsApp bombed in the US, while Snapchat and Kik blew up |url=https://qz.com/487102/why-whatsapp-bombed-in-the-us-while-snapchat-and-kik-blew-up/ |access-date=2020-04-01 |website=Quartz |language=en}}</ref>

Older IM services were eventually shut, including AIM<ref>{{cite web |title=AIM has been discontinued as of December 15, 2017 |url=https://help.aol.com/articles/aim-discontinued |url-status=dead |archive-url=https://web.archive.org/web/20171215023120/https://help.aol.com/articles/aim-discontinued |archive-date=15 December 2017 |website=help.aol.com}}</ref> and Yahoo! Messenger, and also [[Windows Live Messenger]], which merged into [[Skype]] in 2013. In 2014, it was reported that instant messaging had more users than social networks.<ref>{{cite web|title=The rise of messaging platforms|url=https://chatbotnewsdaily.com/the-rise-of-messenger-platforms-and-its-legal-implications-62fe73355122|publisher=The Economist, via Chatbot News Daily|access-date=14 March 2018|date=2017-01-22|archive-date=2023-01-17|archive-url=https://web.archive.org/web/20230117202639/https://chatbotnewsdaily.com/the-rise-of-messenger-platforms-and-its-legal-implications-62fe73355122?gi=2409e3ced269|url-status=dead}}</ref> Concurrently, rising use of instant messaging at workplaces led to the creation of new services ([[enterprise application integration]] (EAI)) often integrated with other enterprise applications such as workflow systems, for example in [[Skype for Business]], [[Slack (software)|Slack]] and [[Microsoft Teams]].<ref>{{Cite web |date=2017-06-09 |title=Business Use of Instant Messaging on the Rise, Email Still Primary Survey Finds |url=https://www.telecompetitor.com/business-use-of-instant-messaging-on-the-rise-email-still-primary-survey-fids/ |access-date=2024-08-06 |archive-date=2024-08-06 |archive-url=https://web.archive.org/web/20240806145428/https://www.telecompetitor.com/business-use-of-instant-messaging-on-the-rise-email-still-primary-survey-fids/ |url-status=dead }}</ref> Meanwhile, the launch of [[Discord]] in 2015 has marked a notable new example of traditional IM originally designed for desktops.<ref>{{Cite web |date=2024-04-05 |title=Third-party Discord app brings back MSN Messenger but there's a catch |url=https://www.dexerto.com/tech/third-party-discord-app-brings-back-msn-messenger-but-theres-a-catch-2631991/ |access-date=2024-08-06 |website=Dexerto |language=en}}</ref>