Editing Gary Lineker (section)

=== Walkers commercials ===
Lineker has appeared in television commercials for the Leicester-based snack company [[Walkers (snack foods)|Walkers]]. Originally signing a £200,000 deal in 1994, his first advert was 1995's "Welcome Home" (Lineker had recently returned to England having played in Japan).<ref>{{cite web |last1=Lafferty |first1=Catherine |last2=Charles |first2=Gemma |title=Why Walkers and Lineker have a marriage made to last, plus 5 of Gary's funniest ads |url=https://www.campaignlive.co.uk/article/why-walkers-lineker-marriage-made-last-plus-5-garys-funniest-ads/1385016 |work=[[Campaign (magazine)|Campaign]] |date=25 February 2016 |access-date=29 June 2018}}</ref> Walkers temporarily named their salt and vinegar crisps after Lineker, labelling them 'Salt & Lineker', in the late 1990s.<ref>{{cite web |last=Johnson |first=Sarah |title=Appointment to view: Lineker's highlights with Walkers |url=https://www.campaignlive.co.uk/article/appointment-view-linekers-highlights-walkers/1084911 |work=Campaign |date=16 August 2011 |access-date=29 June 2018}}</ref> In 2000, Lineker's Walkers commercials were ranked ninth in [[Channel 4]]'s poll of ''[[The 100 Greatest TV Ads]]''.<ref>{{cite web |title=The 100 Greatest TV Ads |url=http://www.channel4.com/entertainment/greatest_ads/ |url-status=dead |publisher=[[Channel 4]] |location=London |year=2000 |access-date=4 August 2019 |archive-url=https://web.archive.org/web/20010618095141/http://www.channel4.com/entertainment/greatest_ads/ |archive-date=18 June 2001}}</ref>