Editing Ford Taurus (section)

===Discontinuation (North America)===
On April 25, 2018, Ford announced plans to discontinue the Taurus (along with the [[Ford Fiesta|Fiesta]], [[Ford Focus|Focus]], and [[Ford Fusion (Americas)|Fusion]]), in order to focus more on its line of trucks and SUVs.<ref>{{Cite news|url=https://www.usatoday.com/story/money/cars/2018/04/25/ford-kill-fusion-taurus-and-fiesta-cars/552148002/|title=Ford to kill Fusion, Taurus and Fiesta cars|work=USA TODAY|access-date=April 26, 2018|language=en|author-first1=J.C. |author-last1=Reindl|date=25 April 2018|via=Detroit Free Press}}</ref> The announcement was part of a plan by Ford Motor Company to cut costs and increase profits. This was in response to a shift in perceived consumer demand towards SUVs and pickup trucks, and away from sedans.<ref>{{Cite news|url=https://www.reuters.com/article/us-ford-motor-results/ford-posts-higher-quarterly-net-profit-beats-wall-street-estimates-idUSKBN1HW2UH|title=Ford accelerates cost-cutting plan, will drop most U.S. sedans|last=Carey|first=Nick|work=U.S.|access-date=April 26, 2018|language=en-US}}</ref> On September 5, 2018, Ford ended all national and promotional advertising (including sales and special offers) for its entire sedan lineup, including the Taurus.<ref>[http://www.autonews.com/article/20180905/RETAIL03/180909886/ford-stops-national-ads-for-sedans-including-fusion-still-in?X-IgnoreUserAgent=1 "Ford stops national ads for sedans, including Fusion still in production"] from Automotive News (September 5, 2018)</ref> On March 1, 2019, the last Ford Taurus built in the United States rolled off of the assembly line at the Ford Chicago plant.<ref>{{Cite web|url=https://media.ford.com/content/fordmedia/fna/us/en/news/2019/03/01/ford-marks-end-of-taurus-production-legacy-of-innovation.html|title=Ford Marks End of Taurus Production|website=Ford Motor Company Media|access-date=March 3, 2019}}</ref> At its demise it cost $28,000.<ref name="wolfstreet.com"/>