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==Presentation== [[File:Singapore Airlines Cabin Crew (cropped).png|thumb|upright|[[Singapore Girls]] dressed in [[Singapore Airlines]]'s distinctive ''[[sarong]] [[kebaya]]'' uniforms]] The overall presentation of flight attendants' has transformed over the decades. Many early uniforms had a strongly military appearance; hats, jackets, and skirts showed simple straight lines and military details like [[epaulette]]s and brass buttons. Many uniforms had a summer and winter version, differentiated by colours and [[Textile|fabrics]] appropriate to the season: [[navy blue]] for winter, for example, [[khaki]] for summer. But as the role of women in the air grew, and airline companies began to realise the [[publicity]] value of their female flight attendants, more feminine lines and colours began to appear in the late 1930s and early 1940s. Some airlines began to commission designs from high-end [[department store]]s and still others called in noted designers or even [[Hatmaking|milliners]] to create distinctive and attractive apparel. During the 1960s, [[Pacific Southwest Airlines]] (PSA) was known for brightly coloured female flight attendant uniforms that included short [[miniskirt]]s. In the early 1970s, the uniform changed to [[hotpants]].<ref name=FORBES/> ===Haute couture=== In the 1930s, the first flight attendant uniforms were designed to be durable, practical, and inspire confidence in passengers with the first female flight attendants dressing in uniforms resembling nurses' outfits. The first female flight attendants for [[United Airlines]] wore green berets, green capes and nurse's shoes and other airlines, such as [[Eastern Air Lines]], actually dressed female flight attendants in [[Nurse uniform|nurses' uniforms]].<ref>{{cite news|title=Flight attendants through the years|url=http://www.chicagotribune.com/business/breaking/chi-history-stewardesses-flight-attendants-20130516,0,327510.photogallery|newspaper=Chicago Tribune|access-date=7 March 2014|archive-date=31 July 2014|archive-url=https://web.archive.org/web/20140731233943/http://www.chicagotribune.com/business/breaking/chi-history-stewardesses-flight-attendants-20130516,0,327510.photogallery|url-status=live}}</ref> However, by the 1960s a number of airlines were promoting their flight attendant's uniforms as evoking the refinement of ''[[haute couture]]''. In March 1962, [[Air France]] launched a new model designed by [[Marc Bohan]] at [[Dior]], introducing the "Air France" model into its Haute couture collection.<ref>{{cite web |title=EARLY INSPIRATIONS |url=https://corporate.airfrance.com/en/creation |publisher=Airfrance |access-date=17 July 2024 |quote=Uniformes: Every detail of the new uniform evokes the refinement of haute couture...In March 1962, Air France launched a new model designed by Marc Bohan at Dior, introducing the "Air France" model into its haute couture collection. |archive-date=25 February 2024 |archive-url=https://web.archive.org/web/20240225063009/https://corporate.airfrance.com/en/creation |url-status=live}}</ref> [[Hainan Airlines]] debuted their new flight attendant's uniforms at the 2017 Laurence Xu Haute Couture Show at [[Paris Fashion Week|Paris Couture Week]].<ref>{{cite web |last1=Street |first1=F. |title=Are these the coolest cabin crew uniforms ever? |date=14 July 2017 |url=https://edition.cnn.com/travel/article/china-hainan-airlines-uniforms/index.html |publisher=CNN |access-date=17 July 2024 |quote=Hainan Airlines debuted the collection at the 2017 Laurence Xu Haute Couture Show at Paris Couture Week Fall/Winter 2017 – cementing the airline’s status as a fashion force to be reckoned with. |archive-date=17 July 2024 |archive-url=https://web.archive.org/web/20240717012326/https://edition.cnn.com/travel/article/china-hainan-airlines-uniforms/index.html |url-status=live}}</ref> [[File:Pacific Southwest Airlines female flight attendants.jpg|thumb|upright|During the 1960s, [[Pacific Southwest Airlines]] (PSA) was known for brightly coloured female flight attendant uniforms that included short [[miniskirt]]s. In the early 1970s, the uniform changed to [[hotpants]].<ref name=FORBES>[https://web.archive.org/web/20031004231520/http://www.forbes.com/forbes/2001/1008/118_print.html ''Forbes'': October 1, 2001-Under the Radar by Doug Donovan]</ref> Photo shows PSA flight attendants in 1960s.]] Since the 1980s, Asian airlines, especially national [[flag carrier]]s, usually feature the [[Folk costume|traditional dress]] and fabrics of their respective country in their female flight attendants' uniform. It was meant as a marketing strategy to showcase their national culture as well as to convey welcoming warmth and hospitality. For example, [[Thai Airways International|Thai Airways]] flight attendants are required to change from their corporate purple suits into traditional Thai costume prior to passengers boarding.<ref>{{cite web|title=The world's best airline is ...<!-- ellipsis in the original -->|url=http://travel.cnn.com/explorations/life/and-worlds-best-airline-889768|publisher=CNN|access-date=7 March 2014 |archive-url=https://web.archive.org/web/20121117020641/http://travel.cnn.com/explorations/life/and-worlds-best-airline-889768 |archive-date=17 November 2012}}</ref> [[Garuda Indonesia]], [[Malaysia Airlines]] and [[Singapore Airlines]] female flight attendants wear modified [[kebaya]]s, with [[batik]] motifs on them. For example, Garuda Indonesia's design, called 'Lereng Garuda Indonesia' is inspired by the traditional [[batik]] motif of 'Parang Gondosuli'.<ref>{{cite web|title=Sight: Inspired by the Rich Textile Tradition of Indonesia|url=http://www.garuda-indonesia.com/id/en/garuda-indonesia-experience/service-concept/sight.page|publisher=Garuda Indonesia|access-date=7 March 2014 |archive-url=https://web.archive.org/web/20140307184959/http://www.garuda-indonesia.com/id/en/garuda-indonesia-experience/service-concept/sight.page|archive-date=7 March 2014}}</ref> [[Vietnam Airlines]] flight attendants wear red [[áo dài]] and [[Air India]] flight attendants wear a [[sari]] on all passenger flights. ===Uniform and makeup=== During the mid-1990s, several U.S.-based airlines required female flight attendants to wear shoes with heels. Minimum heel heights ranged from {{cvt|1/2|to|2|in}} mandated by [[US Airways]].<ref name=marc>{{cite web |url=http://ir.uiowa.edu/cgi/viewcontent.cgi?article=1007&context=law_pubs |archive-url=https://web.archive.org/web/20150503063953/http://ir.uiowa.edu/cgi/viewcontent.cgi?article=1007&context=law_pubs |archive-date=3 May 2015 |last=Linder |first=Marc |title=Smart Women, Stupid Shoes, and Cynical Employers |publisher=[[University of Iowa]] |date=1 January 1997 |access-date=24 May 2016}}</ref> Flight attendants at times avoided censure by changing into more comfortable shoes during flights, since their supervisors were less likely to be present there.<ref name="Banaszak-HollLevitsky2010">{{cite book |author1=Jane C. Banaszak-Holl |author2=Sandra R. Levitsky |author3=Mayer N. Zald |title=Social Movements and the Transformation of American Health Care |url=https://books.google.com/books?id=OePEMr_9l0wC&pg=PA294 |date=24 June 2010 |publisher=Oxford University Press |isbn=978-0-19-974214-1 |page=294}}</ref> In 2015, the Israeli airline [[El Al]] introduced a requirement that female flight attendants wear high heels until passengers had been seated.<ref>{{cite web |url=http://globalnews.ca/news/2063591/i-dont-think-the-girls-thought-they-could-question-it-high-heels-policy-study-author/ |title='I don't think the girls thought they could question it': high heels policy study author |last=Tucker |first=Erika |website=Global News |access-date=16 May 2016 |archive-date=6 June 2019 |archive-url=https://web.archive.org/web/20190606174414/https://globalnews.ca/news/2063591/i-dont-think-the-girls-thought-they-could-question-it-high-heels-policy-study-author/ |url-status=live}}</ref> The airline's workers' union stated that the requirement would endanger the health and safety of the flight attendants and instructed its members to ignore the rule. Later that year the requirement was removed.<ref>{{cite web |author=Yedidyah Ben Or|url=http://www.israelnationalnews.com/News/News.aspx/200542 |title=El Al Flight Attendants Say Goodbye to High Heels |date=10 September 2015 |publisher=Israel National News |access-date=6 June 2019 |archive-date=6 June 2019 |archive-url=https://web.archive.org/web/20190606173741/http://www.israelnationalnews.com/News/News.aspx/200542 |url-status=live}}</ref> Until 2016, some female crew members on [[British Airways]] were required to wear British Airways' standard "ambassador" uniform, which has not traditionally included trousers.<ref name="thinkprogress.org">{{cite web|url=http://thinkprogress.org/culture/2016/02/06/3746877/british-airways-pants/|title=Because It Is 2016, British Airways Finally Agrees Female Employees May Wear Pants To Work|work=ThinkProgress|access-date=7 March 2019|archive-date=4 August 2016|archive-url=https://web.archive.org/web/20160804053934/http://thinkprogress.org/culture/2016/02/06/3746877/british-airways-pants/|url-status=live}}</ref> In 2019, [[Virgin Atlantic]] began to allow its female flight attendants to wear trousers and not wear makeup.<ref>{{cite news |url=https://www.nytimes.com/2019/03/05/business/virgin-atlantic-flight-attendants-makeup.html |title=Virgin Atlantic Won't Make Female Flight Attendants Wear Makeup or Skirts Anymore |date=5 March 2019 |access-date=7 March 2019 |newspaper=The New York Times |last1=Yeginsu |first1=Ceylan |archive-date=6 March 2019 |archive-url=https://web.archive.org/web/20190306214254/https://www.nytimes.com/2019/03/05/business/virgin-atlantic-flight-attendants-makeup.html |url-status=live}}</ref> In 2023, [[Qantas]] declared that it had ended uniform rules based on gender. Female flight attendants are no longer required to wear high heels, male flight attendants can wear makeup, and flight attendants of any gender can wear the same type of jewellery and have long hair in a ponytail or bun.<ref>{{Cite web|url=https://www.cbsnews.com/news/qantas-male-cabin-crew-members-makeup-women-high-heels/|title=Qantas allowing male cabin crew members to wear makeup and women to scrap high-heels - CBS News|date=9 June 2023|website=www.cbsnews.com|access-date=18 May 2024|archive-date=18 May 2024|archive-url=https://web.archive.org/web/20240518030841/https://www.cbsnews.com/news/qantas-male-cabin-crew-members-makeup-women-high-heels/|url-status=live}}</ref><ref>{{Cite news|url=https://www.theguardian.com/business/2023/jun/09/qantas-allows-cabin-crew-of-any-gender-to-wear-flat-shoes-make-up-and-have-long-hair|title=Qantas to allow flat shoes, makeup and long hair for cabin crew of any gender|agency=Australian Associated Press|date=9 June 2023|newspaper=The Guardian|access-date=18 May 2024|archive-date=22 July 2024|archive-url=https://web.archive.org/web/20240722150649/https://www.theguardian.com/business/2023/jun/09/qantas-allows-cabin-crew-of-any-gender-to-wear-flat-shoes-make-up-and-have-long-hair|url-status=live}}</ref>
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