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===Encyclopedias in the United States=== In the United States, the 1950s and 1960s saw the introduction of several large popular encyclopedias, often sold on installment plans. The best known of these were ''[[World Book]]'' and ''[[Funk and Wagnalls]]''. As many as 90% were sold [[door to door]].<ref name="chicago">{{cite web |url=https://www.chicagotribune.com/opinion/commentary/ct-perspec-flash-encyclopedia-world-book-britannica-1210-20171205-story.html |title=Long before Google, there was the encyclopedia |last=Grossman |first=Ron |date=December 7, 2017 |website=Chicago Tribune |access-date=December 9, 2022 |archive-url=https://web.archive.org/web/20221022091053/https://www.chicagotribune.com/opinion/commentary/ct-perspec-flash-encyclopedia-world-book-britannica-1210-20171205-story.html |archive-date=October 22, 2022}}</ref> Jack Lynch says in his book ''[[You Could Look It Up]]'' that encyclopedia salespeople were so common that they became the butt of jokes. He describes their sales pitch saying, "They were selling not books but a lifestyle, a future, a promise of social mobility." A 1961 ''World Book'' ad said, "You are holding your family's future in your hands right now," while showing a feminine hand holding an order form.<ref>{{cite web |last=Onion |first=Rebecca |date=June 3, 2016 |title=How Two Artists Turn Old Encyclopedias Into Beautiful, Melancholy Art |website=Slate |url=https://slate.com/human-interest/2016/06/how-two-artists-turn-old-encyclopedias-into-beautiful-melancholy-art.html |access-date=September 23, 2019 |archive-date=September 23, 2019 |archive-url=https://web.archive.org/web/20190923122858/https://slate.com/human-interest/2016/06/how-two-artists-turn-old-encyclopedias-into-beautiful-melancholy-art.html |url-status=live}}</ref> As of the 1990s, two of the most prominent encyclopedias published in the United States were ''[[Collier's Encyclopedia]]'' and ''[[Encyclopedia Americana]]''.<ref>{{cite book |last=Kister |first=K. F. |url=https://archive.org/details/kistersbestencyc00kist |title=Kister's Best Encyclopedias: A Comparative Guide to General and Specialized Encyclopedias |date=1994 |publisher=Oryx Press |isbn=0-89774-744-5 |edition=2nd |location=Phoenix, Arizona |pages=23 |author-link=Kenneth Kister}}</ref>
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