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==== Crazed crowds and film debut ==== [[File:Elvis Presley - TV Radio Mirror, March 1957 01.jpg|thumb|upright=1.4|alt=Elvis performing on stage|Presley performing live at the Mississippi-Alabama Fairgrounds in Tupelo, September 26, 1956]] The audience response at Presley's live shows became increasingly fevered. Moore recalled, "He'd start out, 'You ain't nothin' but a Hound Dog,' and they'd just go to pieces. They'd always react the same way. There'd be a riot every time."{{sfn|Moore|Dickerson|1997|p=175}} At the two concerts he performed in September at the Mississippi–Alabama Fair and Dairy Show, fifty [[National Guard of the United States|National Guardsmen]] were added to the police detail to prevent a ruckus.{{sfn|Guralnick|1994|p=343}} ''[[Elvis (1956 album)|Elvis]]'', Presley's second RCA Victor album, was released in October and quickly rose to number one. The album includes "Old Shep", which he sang at the talent show in 1945, and which now marked the first time he played piano on an RCA Victor session. According to Guralnick, "the halting chords and the somewhat stumbling rhythm" showed "the unmistakable emotion and the equally unmistakable valuing of emotion over technique."{{sfn|Guralnick|1994|p=335}} Assessing the musical and cultural impact of Presley's recordings from "That's All Right" through ''Elvis'', rock critic [[Dave Marsh]] wrote that "these records, more than any others, contain the seeds of what rock & roll was, has been and most likely what it may foreseeably become."{{sfn|Marsh|1980|p=395}} {{Listen|filename=Hound Dog & intro (live-Ed Sullivan 2).ogg|title="We're gonna do a sad song ..." |description=Presley's definition of rock and roll included a sense of humor—here, during his second Sullivan appearance, he introduces one of his signature numbers.}} Presley returned to ''The Ed Sullivan Show'', hosted this time by its namesake, on October 28. After the performance, crowds in Nashville and [[St. Louis, Missouri|St. Louis]] burned him in [[effigy]].{{sfn|Marcus|2006}} His first motion picture, ''[[Love Me Tender (film)|Love Me Tender]]'', was released on November 21. Though he was not top-billed, the film's original title—''[[Reno Gang|The Reno Brothers]]''—was changed to capitalize on his latest number-one record: "Love Me Tender" had hit the top of the charts earlier that month. To further take advantage of Presley's popularity, four musical numbers were added to what was originally a straight acting role. The film was panned by critics but did very well at the box office.{{sfn|Victor|2008|p=315}} Presley received top billing on every subsequent film he made.{{sfn|O'Malley|2016}} On December 4, Presley dropped into Sun Records, where Carl Perkins and [[Jerry Lee Lewis]] were recording, and had an impromptu [[jam session]] along with [[Johnny Cash]]. Though Phillips no longer had the right to release any Presley material, he made sure that the session was captured on tape. The results, none officially released for twenty-five years, became known as the "[[Million Dollar Quartet]]" recordings.{{sfn|Jorgensen|1998|p=71}} The year ended with a front-page story in ''[[The Wall Street Journal]]'' reporting that Presley merchandise had brought in $22 million on top of his record sales,{{sfn|Palladino|1996|p=131}} and ''Billboard''{{'}}s declaration that he had placed more songs in the top 100 than any other artist since records were first charted.{{sfn|Stanley|Coffey|1998|p=37}} In his first full year at RCA Victor, then the record industry's largest company, Presley had accounted for over fifty percent of the label's singles sales.{{sfn|Victor|2008|p=439}}
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