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===Situation in Europe=== [[European Union|Europe]] has rather strong privacy laws, and efforts are underway to further strengthen the rights of the consumers. However, the [[International Safe Harbor Privacy Principles|U.S.βE.U. Safe Harbor Principles]], developed between 1998 and 2000, currently effectively expose European users to privacy exploitation by U.S. companies. As a consequence of [[Edward Snowden]]'s [[global surveillance disclosure]], there has been increased discussion to revoke this agreement, as in particular the data will be fully exposed to the [[National Security Agency]], and attempts to reach an agreement with the United States have failed.<ref>{{cite web |url=https://crsreports.congress.gov/product/pdf/R/R44257/7 |title=U.S.βE.U. Data Privacy: From Safe Harbor to Privacy Shield |last1=Weiss |first1=Martin A. |last2=Archick |first2=Kristin |date=19 May 2016 |agency=Congressional Research Service |location=Washington, D.C. |page=6 |format=PDF |id=R44257 |access-date=9 April 2020 |quote=On October 6, 2015, the [[CJEU]] ... issued a decision that invalidated Safe Harbor (effective immediately), as currently implemented. |archive-date=9 April 2020 |archive-url=https://web.archive.org/web/20200409134413/https://crsreports.congress.gov/product/pdf/R/R44257/7 |url-status=dead }}</ref> In the United Kingdom in particular there have been cases of corporations using data mining as a way to target certain groups of customers forcing them to pay unfairly high prices. These groups tend to be people of lower socio-economic status who are not savvy to the ways they can be exploited in digital market places.<ref>{{Cite web |last=Parker |first=George |date=2018-09-30 |title=UK companies targeted for using big data to exploit customers |url=https://www.ft.com/content/5dbd98ca-c491-11e8-bc21-54264d1c4647 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/5dbd98ca-c491-11e8-bc21-54264d1c4647 |archive-date=2022-12-10 |url-access=subscription |access-date=2022-12-04 |website=Financial Times}}</ref>
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