Editing Cyberspace (section)

====A New Communication Model====

The [[technological convergence]] of the [[mass media]] is the result of a long adaptation process of their communicative resources to the evolutionary changes of each historical moment. Thus, the new media became (plurally) an extension of the traditional media in cyberspace, allowing to the public access information in a wide range of digital devices.<ref>{{Cite book|title = The Communication Model of Virtual Universe |publisher = Grin Verlag|date = 2014-01-28|location = Munich|isbn = 9783656569916|first1 = Marcelo Mendonca|last1 = Teixeira|first2 = Tiago Alessandro Espinola|last2 = Ferreira}}</ref> In other words, it is a cultural virtualization of human reality as a result of the migration from physical to virtual space (mediated by the ICTs), ruled by codes, signs and particular social relationships. Forwards, arise instant ways of communication, interaction and possible quick access to information, in which we are no longer mere senders, but also producers, reproducers, co-workers and providers. New technologies also help to "connect" people from different cultures outside the virtual space, which was unthinkable fifty years ago. In this giant relationships web, we mutually absorb each other's beliefs, customs, values, laws and habits, cultural legacies perpetuated by a physical-virtual dynamics in constant metamorphosis (ibidem). In this sense, Professor Doctor Marcelo Mendonça Teixeira created, in 2013, a new model of communication to the virtual universe,<ref>{{cite book|title=The Communication Model of Virtual Universe: Amazon.co.uk: Marcelo MendonÃ§a Teixeira, Tiago Alessandro EspÃnola Ferreira: 9783656569916: Books |id={{ASIN|3656569916|country=uk}} }}</ref> based in Claude Elwood Shannon (1948) article "A Mathematical Theory of Communication".