Editing Comic strip (section)

==Publicity and recognition==
The world's longest comic strip is {{convert|88.9|m|ft|adj=on}} long and on display at [[Trafalgar Square]] as part of the London Comedy Festival.<ref>{{Cite news|url=http://news.bbc.co.uk/2/hi/uk_news/england/london/3028929.stm|title=Cartoonists make record strip|date=2003|work=BBC News|access-date=January 23, 2018|archive-url=https://web.archive.org/web/20180123224643/http://news.bbc.co.uk/2/hi/uk_news/england/london/3028929.stm|archive-date=January 23, 2018|url-status=dead}}</ref> The London Cartoon Strip was created by 15 of [[United Kingdom|Britain's]] best known cartoonists and depicts the history of London.

The [[Reuben Award|Reuben]], named for cartoonist [[Rube Goldberg]], is the most prestigious award for U.S. comic strip artists. Reuben awards are presented annually by the [[National Cartoonists Society]] (NCS).

In 1995, the [[United States Postal Service]] issued a series of commemorative stamps, [[Comic Strip Classics]], marking the comic-strip centennial.

Today's strip artists, with the help of the NCS, enthusiastically promote the medium, which since the 1970s (and particularly the 1990s) has been considered to be in decline due to numerous factors such as changing tastes in humor and entertainment, the waning relevance of newspapers in general and the loss of most foreign markets outside English-speaking countries. One particularly humorous example of such promotional efforts is the [[Comic strip switcheroo|Great Comic Strip Switcheroonie]], held in 1997 on April Fool's Day, an event in which dozens of prominent artists took over each other's strips. ''Garfield''{{'}}s Jim Davis, for example, switched with ''[[Blondie (comic strip)|Blondie]]''{{'}}s Stan Drake, while Scott Adams (''Dilbert'') traded strips with Bil Keane (''[[The Family Circus]]'').

While the 1997 Switcheroonie was a one-time publicity stunt, an artist taking over a feature from its originator is an old tradition in newspaper cartooning (as it is in the comic book industry). In fact, the practice has made possible the longevity of the genre's more popular strips. Examples include ''Little Orphan Annie'' (drawn and plotted by Harold Gray from 1924 to 1944 and thereafter by a succession of artists including [[Leonard Starr]] and [[Andrew Pepoy]]), and ''Terry and the Pirates'', started by Milton Caniff in 1934 and picked up by [[George Wunder]].

A business-driven variation has sometimes led to the same feature continuing under a different name. In one case, in the early 1940s, [[Don Flowers]]' ''Modest Maidens'' was so admired by William Randolph Hearst that he lured Flowers away from the Associated Press and to King Features Syndicate by doubling the cartoonist's salary, and renamed the feature ''Glamor Girls'' to avoid legal action by the AP. The latter continued to publish ''Modest Maidens'', drawn by Jay Allen in Flowers' style.<ref name=toon/>