Editing Cathay Pacific (section)

==== 2017–2019 transformation ====
Under new leadership, the airline started to transform its business after suffering from 2 years of consecutive loss. The strategy focuses on 5Ps – Places, Planes, Product, People, and Productivity to find new sources of revenue, deliver more value to its customers and improve efficiency and productivity.<ref>{{Citation|title=Cathay Pacific's CEO on Cargo Markets, Oil, Turnaround Plan|date=4 June 2018 |url=https://www.bloomberg.com/news/videos/2018-06-04/cathay-pacific-s-ceo-on-cargo-markets-oil-turnaround-plan-video|language=en|access-date=9 March 2019|archive-date=9 December 2021|archive-url=https://web.archive.org/web/20211209055428/https://www.bloomberg.com/news/videos/2018-06-04/cathay-pacific-s-ceo-on-cargo-markets-oil-turnaround-plan-video|url-status=live}}</ref><ref>{{cite web|url=https://www.airlines.iata.org/ceo-interviews/nothing-succeeds-like-success-rupert-hogg-cathay-pacific|title=Nothing succeeds like success: Rupert Hogg, Cathay Pacific {{!}} Airlines.|website=Airlines.iata.org|date=20 August 2018 |access-date=9 March 2019|archive-date=6 December 2018|archive-url=https://web.archive.org/web/20181206014911/https://airlines.iata.org/ceo-interviews/nothing-succeeds-like-success-rupert-hogg-cathay-pacific|url-status=live}}</ref>

The airline restructured its organisation to be more agile and faster in decision making as well as responding to customers' needs. It has also launched 13 new routes since 2017, introduced a wide range of changes to its service, including bringing back hot meals on its most busy route between Hong Kong and Taipei,<ref>{{cite web|url=https://www.flyertalk.com/forum/cathay-pacific-marco-polo-club/1876054-full-hot-meals-back-tpe-flights.html|title=Full hot meals back on TPE flights – FlyerTalk Forums|website=Flyertalk.com|access-date=9 March 2019|archive-date=21 November 2021|archive-url=https://web.archive.org/web/20211121091713/https://www.flyertalk.com/forum/cathay-pacific-marco-polo-club/1876054-full-hot-meals-back-tpe-flights.html|url-status=live}}</ref> designed an inflight menu that features famous Hong Kong dishes<ref>{{cite web|url=https://www.travelpress.com/cathay-pacific-rolls-out-hong-kong-flavours/|title=Cathay Pacific Rolls Out 'Hong Kong Flavours'|date=7 February 2019|website=TravelPress|language=en|access-date=9 March 2019|archive-date=24 November 2021|archive-url=https://web.archive.org/web/20211124012248/https://www.travelpress.com/cathay-pacific-rolls-out-hong-kong-flavours/|url-status=live}}</ref> served in all cabins, and revamped its Business Class service proposition<ref>{{cite web|url=https://www.businesstraveller.com/business-travel/2018/07/18/heres-what-cathay-pacifics-new-business-class-dining-concept-will-offer/|title=Here's what Cathay Pacific's new business class dining concept will offer|website=Business Traveller|language=en|access-date=9 March 2019|archive-date=4 April 2019|archive-url=https://web.archive.org/web/20190404143135/https://www.businesstraveller.com/business-travel/2018/07/18/heres-what-cathay-pacifics-new-business-class-dining-concept-will-offer/|url-status=live}}</ref> to provide more choice, more personalisation, better presentation and improved quality in its food and beverages offerings.

The airline has also invested significantly in other hard product and digital offerings such as an upgraded website, new or refurbished lounges across its network, including the first airline lounge yoga studio<ref>{{cite web|url=https://www.scmp.com/magazines/style/travel-food/article/2183952/check-check-out-cathay-pacific-launches-sanctuary-pure|title=Cathay Pacific launches The Sanctuary by Pure Yoga in Hong Kong|date=28 January 2019|website=South China Morning Post|language=en|access-date=9 March 2019|archive-date=7 March 2019|archive-url=https://web.archive.org/web/20190307042930/https://www.scmp.com/magazines/style/travel-food/article/2183952/check-check-out-cathay-pacific-launches-sanctuary-pure|url-status=live}}</ref> at The Pier – Business in Hong Kong. Wi-Fi was introduced in 2017 and will be retrofitted across its fleet by 2020.<ref>{{cite web|url=https://www.businesstraveller.com/business-travel/2017/11/16/cathay-pacifics-entire-wide-body-fleet-getting-wifi/|title=Cathay Pacific's entire wide-body fleet is getting wifi|website=Business Traveller|language=en|access-date=9 March 2019|archive-date=9 June 2019|archive-url=https://web.archive.org/web/20190609181725/https://www.businesstraveller.com/business-travel/2017/11/16/cathay-pacifics-entire-wide-body-fleet-getting-wifi/|url-status=live}}</ref>

In February 2019, the airline issued a profit alert to the Hong Kong Stock Exchange indicating a profit of HK$2.3&nbsp;billion for the 2018 financial year, signaling early signs of success of its transformation.<ref>{{cite web|url=https://www.airfinancejournal.com/articles/3574928/cathay-pacific-issues-profit-alert|title=Cathay Pacific issues profit alert {{!}} News {{!}} Airfinance Journal|website=Airfinancejournal.com|access-date=9 March 2019|archive-date=24 November 2021|archive-url=https://web.archive.org/web/20211124014836/https://www.airfinancejournal.com/articles/3574928/cathay-pacific-issues-profit-alert|url-status=live}}</ref>