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=== Rogerian rhetorical approach === {{Main|Rogerian rhetoric}} In 1970, Richard Young, [[Alton L. Becker]], and [[Kenneth Pike]] published ''Rhetoric: Discovery and Change'', a widely influential college writing textbook that used a [[Rogerian argument|Rogerian approach]] to communication to revise the traditional Aristotelian framework for rhetoric.<ref name=YBP>{{cite book |last1=Young |first1=Richard Emerson |last2=Becker |first2=Alton L. |author-link2=Alton L. Becker |last3=Pike |first3=Kenneth L. |author-link3=Kenneth Lee Pike |date=1970 |title=Rhetoric: Discovery and Change |location=New York |publisher=[[Harcourt, Brace & World]] |pages=[https://archive.org/details/rhetoricdiscover0000youn/page/n26 1–10], [https://archive.org/details/rhetoricdiscover0000youn/page/273 273–290] |isbn=978-0-15-576895-6 |oclc=76890 |url-access=registration |url=https://archive.org/details/rhetoricdiscover0000youn}}</ref> The Rogerian method of argument involves each side restating the other's position to the satisfaction of the other, among other principles.<ref name=YBP /> In a paper, it can be expressed by carefully acknowledging and understanding the opposition, rather than dismissing them.<ref name=YBP /><ref>A paper by Rogers that greatly influenced [[Rogerian rhetoric]] was: {{cite journal |last=Rogers |first=Carl R. |author-link=Carl Rogers |date=Winter 1952 |orig-year=1951 |title=Communication: its blocking and its facilitation |journal=ETC: A Review of General Semantics |volume=9 |issue=2 |pages=83–88 |jstor=42581028}} This paper was written for [[Northwestern University]]'s Centennial Conference on Communications held on 11 October 1951. It was later reprinted as a book chapter with a different title: {{cite book |last=Rogers |first=Carl R. |author-link=Carl Rogers |date=1961 |chapter=Dealing with breakdowns in communication—interpersonal and intergroup |title=On Becoming a Person: A Therapist's View of Psychotherapy |location=Boston |publisher=[[Houghton Mifflin]] |pages=[https://archive.org/details/onbecomingperson00roge/page/329 329–337] |oclc=172718 |chapter-url=https://archive.org/details/onbecomingperson00roge/page/329 |chapter-url-access=registration}} It was also reprinted in Young, Becker, and Pike's textbook that popularized Rogerian rhetoric.</ref>
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