Editing Cabbage Patch Kids (section)

==Cabbage Patch Kids brand==
The original 1982 Cabbage Patch Kids [[license agreement]] with Coleco Industries was negotiated by Roger L. Schlaifer, doing business as Schlaifer Nance & Company (SN&C), the exclusive worldwide licensor for Original Appalachian Artworks, Roberts' company at the time.<ref name=":1" /><ref name="history" />

Following Schlaifer Nance & Company's signing of Coleco Industries, SN&C designed and/or directed the design and quality of virtually all CPK branded products produced by its over one hundred and fifty CPK licensed manufacturers, including Coleco. They included the first children's licensed character diapers and low-sugar cereal, children's apparel, bedding, stationery products, books, backyard pools, and thousands of other children's products—generating over $2 billion in retail sales for 1984, alone. Total sales during the Schlaifer's six-year tenure exceeded $4.5 billion, more than ten times the total revenues of Cabbage Patch Kids merchandise and entertainment in the thirty years since—the latter of which never made the impact Roberts claimed it would under his direction in the November 1983 edition of Esquire magazine. And while sales of the dolls and other licensed products declined precipitously in the late 1980s, the dolls have become a mainstay of the toy industry, and one of the few long-running doll brands in history.<ref>{{cite book|url=https://books.google.com/books?id=abYKXvCwEToC&q=cabbage+patch+kids+4.5+billion&pg=PA84|title=Harry Potter: The Story of a Global Business Phenomenon|date=3 June 2008|publisher=Susan Gunelius|access-date=August 31, 2016|isbn=978-0-230-59410-4}}</ref>