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===Box office=== Despite ''Bringing Up Baby''{{-'}}s reputation as a flop, it was successful in some parts of the U.S. The film premiered on February 16, 1938, at the [[Golden Gate Theatre]] in [[San Francisco]] (where it was a hit), and was also successful in [[Los Angeles]], [[Portland, Oregon|Portland]], [[Denver]], [[Cincinnati]] and [[Washington, D.C.]] However, it was a financial disappointment in the Midwest, as well as most other cities in the country, including NYC; to RKO's chagrin, the film's premiere in [[New York City|New York]] on March 3, 1938, at [[Radio City Music Hall]] made only $70,000 and it was pulled after one week{{sfn|McCarthy|1997|p=255}} in favor of ''[[Jezebel (1938 film)|Jezebel]]'' with [[Bette Davis]].{{sfn|Brown|1995|p=140}} During its first run, ''Bringing Up Baby'' made $715,000 in the U.S. and $394,000 in foreign markets for a total of $1,109,000;{{sfn|Mast|1988|p=14}} its reissue in 1940 and 1941 made an additional $95,000 in the US and $55,000 in foreign markets.{{sfn|McCarthy|1997|p=255}} Following its second run, the film made a profit of $163,000.{{sfn|Mast|1988|p=14}} Due to its perceived failure, Hawks was released early from his two-film contract with RKO{{sfn|Mast|1988|p=14}} and ''[[Gunga Din (film)|Gunga Din]]'' was eventually directed by [[George Stevens]].{{sfn|McCarthy|1997|p=257}} Hawks later said the film "had a great fault and I learned an awful lot from that. There were ''no'' normal people in it. Everyone you met was a screwball and since that time I learned my lesson and don't intend ever again to make everybody crazy."{{sfn|McCarthy|1997|p=256}} The director went on to work with RKO on three films over the next decade.{{sfn|Mast|1988|p=16}} Long before ''Bringing Up Baby''{{-'}}s release, Hepburn had been branded "[[Box Office Poison (magazine article)|box office poison]]" by Harry Brandt (president of the Independent Theatre Owners of America) and thus was allowed to buy out her RKO contract for $22,000.{{sfn|Eliot|2004|pp=180β1}}{{sfn|McCarthy|1997|pp=255β7}} However, many critics marveled at her new skill at [[low comedy]]; [[Life magazine|''Life'' magazine]] called her "the surprise of the picture".{{sfn|Mast|1988|p=15}} Hepburn's former boyfriend Howard Hughes bought RKO in 1948, and sold it in 1955; when he sold the company, Hughes retained the copyright to six films (including ''Bringing Up Baby'').{{sfn|Mast|1988|p=16}}
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