Editing Avianca (section)

===Abra Group and Viva Air merger (2022–present)===
On April 29, 2022, Avianca announced plans to acquire low-cost competitor [[Viva Air Colombia]] and its subsidiary [[Viva Air Perú]].<ref>{{cite web|url=https://www.avianca.com/us/en/about-us/news-center/avianca-news/avianca-and-viva-shareholders-join-economic-ownership-in-a-new-holding-company/|title=Avianca and Viva shareholders join economic ownership in a new holding company|website=Avianca.com|date=April 29, 2022}}</ref><ref>{{cite web|url=https://www.aviacionline.com/2022/04/avianca-confirma-acuerdo-con-viva-por-sus-filiales-de-colombia-y-peru/|title=Avianca confirma acuerdo con Viva por sus filiales de Colombia y Perú|website=Aviacionline.com|date=29 April 2022|language=es|access-date=April 29, 2022}}</ref> On May 11, 2022, it was announced that Avianca planned to merge with Viva Air, and [[Gol Linhas Aéreas Inteligentes]] to form the Abra Group, and that Avianca would be the acquiring company.<ref>{{cite web|url=https://www.aviacionline.com/2022/05/breaking-avianca-and-gol-set-to-merge-under-same-holding/|title=Breaking: Avianca and GOL set to become part of the same holding|website=Aviacionline.com|date=11 May 2022|access-date=May 11, 2022}}</ref><ref>{{cite web|url=https://airinsight.com/abra-group-limited-the-new-holding-of-avianca-gol-and-viva/|title=Abra Group Limited: the new holding of Avianca, GOL, and Viva|website=Airinsight.com|author=Daniel Martínez Garbuno|date=11 May 2022|access-date=May 11, 2022}}</ref> The merger was rejected by the [[Colombian Civil Aviation Authority]] in November 2022.{{cn|date=June 2024}} Avianca stated that the rejection of the merger would not affect the plans for the Abra Group.{{cn|date=June 2024}}

In September 2022, [[Ecuador]]'s Superintendency for the Control of Market Power became the first government body to approve the merger.{{cn|date=June 2024}} In December 2022, Avianca stated that they had reached all necessary agreements for the group bar "certain financing", and that they had obtained approval from regulatory bodies in [[Brazil]] and the [[United States]]. Avianca also stated that they do not need regulatory approval in Colombia because GOL has no presence in the country, and hence there would be no overlap in Colombia.{{cn|date=June 2024}}

On January 19, 2023, the [[Ministry of Transport (Colombia)|Ministry of Transport]] and [[Colombian Civil Aviation Authority|Aerocivil]] formally annulled the November 2022 decision to reject the Avianca–Viva Air merger, citing "procedural irregularities" found within the first review process. A second review is due to take place in "an urgent manner", because the merger proposal was filed under "exception for a company in crisis", referencing Viva Air's financial situation.<ref>{{Cite web|last=Galeano Balaguera|first=Paula|date=January 18, 2023|title=Proceso de Avianca y Viva será anulado: ¿cuáles son las razones?|url=https://www.portafolio.co/negocios/empresas/avianca-y-viva-proceso-de-integracion-de-las-aerolineas-sera-anulado-577090|access-date=January 19, 2023|website=Portafolio.co}}</ref>

On March 21, 2023, Aerocivil announced that it would approve the Avianca–Viva merger conditionally if the new entity complied with the following: to either refund or honor passengers' cancelled bookings made before Viva Air suspended operations; to return some in-demand slots at [[El Dorado International Airport|Bogotá's El Dorado Airport]] previously held by Viva Air; to maintain Viva Air's low-cost model for consumers within Colombia; to reinstate flights between [[Bogotá]] and [[Buenos Aires]]; to maintain a fare cap on routes where the entity is the only operator; and, as the new entity would hold a majority of the market share in Colombia, to ensure that the market remains dynamic.<ref>{{Cite web|last=Beresnevicius|first=Rytis|date=March 22, 2023|title=Colombia approves Avianca-Viva Air merger following Viva's suspension of flights|url=https://www.aerotime.aero/articles/colombia-approves-avianca-viva-air-merger-following-vivas-suspension-of-flights|access-date=March 24, 2023|website=Aerotime.aero}}</ref>

On May 13, 2023, after analyzing the "financial and technical implications" of the merger under these conditions, Avianca withdrew its plans to acquire Viva Air, given the strict requirements of Aerocivil and the damage that these would have on the airline's economy.<ref>{{Cite web|last=Griffin|first=Oliver|date=March 22, 2023|title=Colombia's aviation regulator conditionally approves Avianca, Viva Air merger|url=https://www.reuters.com/world/americas/colombias-aviation-regulator-conditionally-approves-avianca-viva-air-merger-2023-03-22/|access-date=March 24, 2023|website=Reuters.com}}</ref><ref>{{cite news|url=https://www.reuters.com/business/aerospace-defense/colombias-avianca-backs-down-viva-air-merger-2023-05-13/|title=Colombia's Avianca backs down from Viva Air merger|website=Reuters.com|date=13 May 2023 |access-date=May 13, 2023}}</ref>

In October 2023, the company announced a rebrand and changes to its business model. Avianca changed its name from Avianca to ''avianca'', adjusting its operating model to a more low-cost-friendly one.