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=== The Father of the objectives and key results (OKR) approach to management === One of the earliest investors in Google, [[John Doerr]], called Grove the "Father of [[Objectives and key results|OKR]]s" in Doerr's 2018 book, ''Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs.''<ref name="Doerr 2018 31">{{Cite book| title=Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs| last=Doerr| first=John| publisher=Penguin Publishing Group| year=2018| isbn=9780525536239| pages=31}}</ref> An acronym for objectives and key results, it became central to Google's culture as a "management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization."<ref name="Doerr 2018 12">{{Cite book|title=Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs |last=Doerr |first=John |publisher=Penguin Publishing Group |year=2018 |isbn=9780525536239 |pages=12 }}</ref> The objective is the clearly defined goal, while the key results were the specific benchmarks to ensure achievement of that goal were "measurable and verifiable."<ref name="Doerr 2018 12"/> In 1975, Doerr wrote of attending a course within Intel taught by Grove, where he was introduced to the theory of OKRs.<ref name="Doerr 2018 31"/> Grove explained his perspective on management: "The key result has to be measurable. But at the end you can look, and without any arguments: Did I do that or did I not do it? Yes? No? Simple. No judgments in it."<ref>{{Cite book|title=Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs| last=Doerr| first=John| publisher=Penguin Publishing Group| year=2018| isbn=9780525536239| pages=33}}</ref> [[Larry Page]], co-founder of [[Google]], credited OKRs in the foreword to Doerr's book: "OKRs have helped lead us to 10x growth, many times over. They've helped make our crazily bold mission of 'organizing the world's information' perhaps even achievable. They've kept me and the rest of the company on time and on track when it mattered the most."<ref>{{Cite book| title=Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs |last=Doerr |first=John |publisher=Penguin Publishing Group| year=2018| isbn=9780525536239| pages=8β9}}</ref>
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