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===Matador=== [[File:1975 AMC Matador base sedan in Fawn Beige 03.jpg|thumb|1975 second-generation Matador sedan]] The new facelifted, mid-sized [[AMC Matador]] replaced the Rebel in 1971, using an advertising campaign that asked, "What's a Matador?"<ref>{{cite web |url= http://www.javelinamx.com/JavHome/articles/matx-rt.htm |title=Road Test: American Motors Matador X from ''Road & Track'' |date=March 1974 |archive-url= https://web.archive.org/web/20080511184149/http://www.javelinamx.com/JavHome/articles/matx-rt.htm |archive-date=May 11, 2008 |access-date=April 13, 2017}}</ref> In 1972, American Motors won the tender for [[Los Angeles Police Department]] cruisers, and Matadors were used by the department from 1972 until 1975, replacing the [[Plymouth Satellite]]. American Motors supplied [[Mark VII Limited]] owner [[Jack Webb]] with two Matadors, a sedan and a wagon, for use in his popular television series ''[[Adam-12]]'', increasing the cars' public profile. Matadors saw fleet use as taxis, government, police, and fire vehicles in some states. In 1973, American Motors signed a licensing agreement with [[Curtiss-Wright]] to build [[Wankel engine]]s for cars and Jeeps.<ref>{{cite magazine |url= http://wardsautoworld.com/ar/auto_rearview_mirror_15/ |author=((Ward's Auto World Staff)) |title=Rearview mirror |magazine=Ward's Auto World|date=February 1, 2000 |access-date=August 31, 2012 |archive-url= https://web.archive.org/web/20111105205047/http://wardsautoworld.com/ar/auto_rearview_mirror_15/ |archive-date=November 5, 2011}}</ref> Starting in 1974, the Matador sedan and station wagon were mildly refreshed, with new boxier front and rear ends, making it full-sized. This second-generation model was produced virtually unchanged until 1978. Sagging sales and tight finances resulted in the discontinuation of the Matador line after the 1978 model leaving American Motors to focus almost exclusively on its Hornet [[automobile platform|platform]]-based cars and the Jeep line.
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