Editing Acura (section)

==Marketing==
[[File:MarkhamAcura.jpg|thumb|Acura logo seen at a dealership in Canada]]
The Acura logo, introduced in 1990 for the 1991 model year, is, according to Honda, a [[Calipers|caliper]] — a design tool used for measuring<ref>{{Cite news|url=http://blog.consumerguide.com/logo-land/|title=Gods, Diamonds, and Mystical Beasts: Explore the Fascinating World of Car Company Logos|date=6 June 2013|work=The Daily Drive {{!}} Consumer Guide®|access-date=25 December 2017|language=en-US|archive-url=https://web.archive.org/web/20171226021641/http://blog.consumerguide.com/logo-land/|archive-date=26 December 2017|url-status=live}}</ref> that can also be interpreted as a skewed "H" (for Honda) or a stylised "A" (for Acura). The logo that was originally authorized without approval by [[Soichiro Honda]] did not contain the small horizontal bar joining the two vertical pillars—thus, it did not form the letter "H". Soichiro Honda ordered the 5,000 badges already produced to be destroyed, including prying off the emblems applied to 309 cars already (US-spec Integra, Legend, and NSX models).<ref>{{cite journal | last = Nunn | first = Peter | date = October 1990 | title = Honda emblem inACURAte | journal = [[Wheels (magazine)|Wheels]] | location = [[Sydney central business district|Sydney]] | page = 28 | quote = Development of the Acura badge you see here — destined for upscale American Hondas such as the NSX and '91 Integra and Legend — caused an enormous amount of aggro for company underlinings. The original design was okayed without Mr Honda's approval, getting as far as full, final production before The Man cast eyes on it. With 5000 examples stamped — 309 of which had already been fitted to US-spec NSXs and the balance on Integras and Legends — Honda San firmly suggested the vertical goalposts be joined by a small horizontal bar. The bar, he reasoned, made the design A (for Acura) and an H (for Honda) — and his was the final word. The decision caused a flurry of activity, with badges being pried off and on paintwork with screwdrivers. Every single original badge has been accounted for — and destroyed.}}</ref>

Acura's current marketing slogan is "Precision Crafted Performance."<ref>{{Cite web|url=http://www.acura.com|title=Luxury Sedans and SUVs {{!}} Acura.com|website=www.acura.com|access-date=25 December 2017|archive-url=https://web.archive.org/web/20101114173531/http://www.acura.com/|archive-date=14 November 2010|url-status=live}}</ref><ref>[http://www.acura.com/Advance.aspx Advance.] {{Webarchive|url=https://web.archive.org/web/20111101115257/http://www.acura.com/Advance.aspx|date=November 1, 2011}} Acura.com. Accessed on October 24, 2011.</ref> Recent models include Technology, Advance, Type-S, SH-AWD and A-Spec trim levels. Technology and Advance models typically come with the latest hi-tech features such as [[smart key|keyless start]] and a [[blind spot monitor|blind spot information system]]. Type-S and SH-AWD models are performance-oriented, with a substantial increase in horsepower compared to the lower trim levels. Some models, such as the TL, also combine trim levels (i.e. "SH-AWD with Advance").<ref>[http://www.acura.com/Pricing.aspx?model=TL 2012 TL Pricing] {{Webarchive|url=https://web.archive.org/web/20111026012617/http://www.acura.com/Pricing.aspx?model=TL|date=October 26, 2011}} Acura.com. Accessed on October 24, 2011.</ref>

Acura began an association with [[Marvel Entertainment]] in 2010, upon release of the film ''[[Iron Man 2]]'', which featured a ZDX after the ending credits. On April 20, 2011, Acura and Marvel announced a promotional campaign, making Acura the official brand of Marvel's fictional [[S.H.I.E.L.D.]] organization.<ref>{{Cite press release |last=Acura |title=Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for THOR |url=https://www.prnewswire.com/news-releases/acura-and-marvel-entertainment-announce-exclusive-co-promotion-campaign-for-thor-120290799.html |access-date=2024-05-08 |website=www.prnewswire.com |language=en}}</ref> Soon thereafter, several Acura models—such as the MDX, ZDX, RL, and TL—appeared in the films ''[[Thor (film)|Thor]]'' and ''[[Captain America: The First Avenger]]''. In the 2012 film, ''[[The Avengers (2012 film)|The Avengers]]'', [[Iron Man]] (played by [[Robert Downey Jr.]]) drove an exotic sportscar by Acura, made specifically for the film,<ref>{{Cite web |title=Tony Stark trades his Audi for mystery Acura in The Avengers (UPDATED) |url=https://www.autoblog.com/2011/09/03/tony-stark-trades-his-audi-for-an-acura-in-the-avengers/ |access-date=2024-05-08 |website=Autoblog |language=en}}</ref> rather than the [[Audi R8 (road car)|Audi R8]] he previously drove. It was rumored that the car spotted during filming was a concept for the second generation NSX,<ref>{{Cite web |last=Choy |first=Danny |date=2011-10-06 |title=Acura Sports Car Concept From |url=https://www.autoguide.com/auto-news/2011/10/acura-sports-car-concept-from-avengers-flick-previews-nsx-successor.html |access-date=2024-05-08 |website=Autoguide.com |language=en}}</ref><ref>{{Cite web |date=2011-10-05 |title=Avengers Movie Acura Concept Points The Way Towards New NSX: Report |url=https://www.motorauthority.com/news/1066915_avengers-movie-acura-concept-points-the-way-towards-new-nsx-report |access-date=2024-05-08 |website=Motor Authority |language=en}}</ref> however, a different-looking 2012 Acura NSX Concept was unveiled at the [[North American International Auto Show#2012|North American International Auto Show]], on 9 January 2012.

From 1995 to 2007, Acura sponsored two [[Women's Tennis Association|WTA Tour]] tennis tournaments, both named the [[Acura Classic]].

In 2012, Acura was the presenting sponsor and official vehicle of the [[Sundance Film Festival]].<ref>http://www.acura.com/Engagements.aspx?context=sundance-filmfest {{Webarchive|url=https://web.archive.org/web/20120424132516/http://www.acura.com/Engagements.aspx?context=sundance-filmfest|date=April 24, 2012}} Acura.com. Accessed on May 9, 2012.</ref>

Acura also has a 'Mobility Program' that ensures drivers who are disabled are safe in their vehicles. The program offers cash reimbursement towards the cost of adaptive equipment for disabled drivers.<ref>{{cite web|last=Taylor|first=Tom|title=Acura mobility program|url=http://www.autocomparison.com/car-brands/acura/|publisher=AutoComparison.com|access-date=21 September 2012|archive-url=https://web.archive.org/web/20120904025600/http://www.autocomparison.com/car-brands/acura/|archive-date=4 September 2012|url-status=live}}</ref>

Acura was the official shirt sponsor of the [[Columbus Crew]] from 2017 to 2020.<ref>{{Cite web |last=Myers |first=Jacob |title=Columbus Crew searching for new jersey sponsor after deal with Acura expires |url=https://www.dispatch.com/story/sports/mls/columbus-crew/2020/01/16/columbus-crew-searching-for-new/1870653007/ |access-date=2022-09-17 |website=The Columbus Dispatch |language=en-US |archive-date=25 August 2023 |archive-url=https://web.archive.org/web/20230825080627/https://www.dispatch.com/story/sports/mls/columbus-crew/2020/01/16/columbus-crew-searching-for-new/1870653007/ |url-status=live }}</ref>