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===Commerce=== Some American restaurants offer [[Cannabis in the restaurant industry#April 20 ("420") promotions|"420" themed promotions]] to coincide with April 20. [[Tesla, Inc.|Tesla]] CEO [[Elon Musk]] tweeted in 2018 about taking his company private at $420 a share. Musk testified during a trial that any associations with cannabis were coincidental;<ref>{{Cite news |last1=Paul |first1=Kari |last2=McCormick |first2=Erin |date=2023-02-03 |title=Jury sides with Elon Musk over 2018 tweets claiming he would take Tesla private |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2023/feb/03/elon-musk-tesla-investors-lawsuit-twitter |access-date=2023-02-04 |issn=0261-3077}}</ref><ref>{{Cite news |last=Anon |date=28 January 2023 |title=The world this week |newspaper=[[The Economist]] |pages=10}}</ref> however, in the SEC filing, he admitted that he had recently discovered the number's importance within the cannabis culture and thought his girlfriend would find it funny.<ref name="reuters2022">{{Cite news |last1=Hu |first1=Krystal |last2=Sen |first2=Anirban |date=2022-04-26 |title=From weed joke to agreed deal: Inside Musk's $44 bln Twitter buyout |language=en-GB |work=Reuters |url= https://www.reuters.com/business/weed-joke-agreed-deal-inside-musks-44-bln-twitter-buyout-2022-04-26 |access-date=2024-04-15 }}</ref> Musk purchased Twitter in 2022 at $54.20 per share and the financing documents were signed on April 20, acknowledging the reference to marijuana culture both in the last three digits of the price and in the date.<ref name="reuters2022"/>
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