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==Linear zoetropes== A linear zoetrope consists of an opaque linear screen with thin vertical slits in it. Behind each slit is an image, often illuminated. A motion picture is seen by moving past the display. Linear zoetropes have several differences compared to cylindrical zoetropes due to their different geometries. Linear zoetropes can have arbitrarily long animations and can cause images to appear wider than their actual sizes. ===Subway zoetropes=== ====Japan==== Linear zoetrope-like advertising was in use in Japan in the early 1990s, for example on the line between the Narita airport and central Tokyo. ====United States==== [[File:Masstransiscope HD vc.ogv|thumb|The ''Masstransiscope'' artwork]] In September 1980, independent filmmaker [[Bill Brand (film artist)|Bill Brand]] installed a type of linear zoetrope he called the [[Bill Brand (film artist)#Masstransiscope|"Masstransiscope"]] in an unused subway platform at the former [[Myrtle Avenue (BMT Fourth Avenue Line)|Myrtle Avenue]] station on the [[New York City Subway]]. It consists of a wall with 228 slits; behind each slit is a hand-painted panel, and riders of passing trains see a motion picture. After falling into a state of disrepair, the "Masstransiscope" was restored in late 2008.<ref>{{cite web|url=http://www.bboptics.com/masstransiscope.html|title=Masstransiscope by Bill Brand|access-date=August 20, 2015|archive-date=September 5, 2015|archive-url=https://web.archive.org/web/20150905104214/http://www.bboptics.com/masstransiscope.html|url-status=dead}}</ref> Since then, a variety of artists and advertisers have begun to use subway tunnel walls to produce a zoetrope effect when viewed from moving trains. Joshua Spodek, as an astrophysics graduate student, conceived of and led the development of a class of linear zoetropes that saw the zoetrope's first commercial success in over a century. A display of his design debuted in September 2001 in the [[MARTA|Atlanta subway system]] tunnel and showed an advertisement to riders moving past. The display is internally lit and nearly {{convert|980|ft|m}} long, with an animation lasting around 20 seconds. His design soon appeared, both commercially and artistically, in subway systems around North America, Asia, and Europe.<ref>{{cite web|url=http://www.urbanphoto.net/blog/2010/11/20/tunnel-vision-subway-zoetrope/|title=URBANPHOTO: Cities / People / Place » Tunnel Vision: Subway Zoetrope|work=URBANPHOTO: Cities / People / Place|access-date=August 20, 2015|archive-date=March 21, 2016|archive-url=https://web.archive.org/web/20160321102606/http://www.urbanphoto.net/blog/2010/11/20/tunnel-vision-subway-zoetrope/|url-status=dead}}</ref> In April 2006, the [[Washington Metro]] installed advertisement zoetropes between the [[Metro Center (Washington Metro)|Metro Center]] and [[Gallery Place (WMATA station)|Gallery Place]] subway stations.<ref>[http://www.nbc4.com/news/8457121/detail.html "Metro begins testing new tunnel ads"] {{Webarchive|url=https://web.archive.org/web/20071027161413/http://www.nbc4.com/news/8457121/detail.html |date=October 27, 2007 }}, NBC4, April 4, 2006</ref> A similar advertisement was installed on the [[Port Authority Trans-Hudson|PATH]] train in New Jersey, between the [[World Trade Center (PATH station)|World Trade Center]] and [[Exchange Place (PATH station)|Exchange Place]] stations. At around the same time, the San Francisco [[Bay Area Rapid Transit]] (BART) system installed a zoetrope-type advertisement between the Embarcadero and Montgomery stations which could be viewed by commuters traveling in either direction. The BART ads are still visible, though they are changed infrequently: a particular ad may remain up for several months before being replaced. The New York City Subway hosted two digital linear zoetropes through its Arts for Transit program. One, "Bryant Park in Motion", was installed in 2010 at the [[42nd Street – Bryant Park / Fifth Avenue (New York City Subway)|Bryant Park]] subway station, and was created by Spodek and students at [[New York University]]'s [[Tisch School of Arts]]' Interactive Telecommunications Program.<ref>{{cite web|url=http://joshuaspodek.com/public_art|title=Public Art|work=Joshua Spodek|date=March 2, 2010|access-date=August 20, 2015}}</ref> The other, "Union Square in Motion", was installed in 2011 by Spodek and students and alumni from [[Parsons the New School for Design]]'s Art, Media, and Technology program in the [[14th Street – Union Square (New York City Subway)|Union Square]] station.<ref>{{cite web|url=http://joshuaspodek.com/union-square-display-beautiful|title=Union Square display just up and beautiful!|work=Joshua Spodek|date=September 18, 2011|access-date=August 20, 2015}}</ref> ====Other places==== The [[Kyiv Metro]] (in [[Kyiv]], [[Ukraine]]) also featured an advertisement about 2008 for Life mobile telephone carrier in one of its subway tunnels that featured the zoetrope effect. It was quickly taken down. In [[Mexico City]], Mexico, an advertisement for the [[Honda Civic]] featuring a zoetrope effect was placed in one of the [[Mexico City Metro Line 2|Line 2]] tunnels. The [[Zurich Airport]] [[Skymetro]] features a linear zoetrope.<ref>{{cite web|url=https://www.youtube.com/watch?v=AvwL5i9d9-Y |archive-url=https://ghostarchive.org/varchive/youtube/20211211/AvwL5i9d9-Y| archive-date=2021-12-11 |url-status=live|title=Zürich Airport Tram and that Swiss babe...HD|last=FuryFeatherFun|date=January 9, 2011|via=YouTube}}{{cbignore}}</ref>
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