Editing Volvo (section)

== Communication campaigns ==
In November 2013, Volvo Trucks enlisted [[Jean-Claude Van Damme]] to perform a split between two moving trucks in reverse. The goal of this campaign, titled "Epic Split," was to demonstrate the stability and precision of their "Dynamic Steering" model.<ref>{{Cite web |title=VIDÉO. Jean-Claude Van Damme fait le grand écart entre deux camions en marche arrière |url=https://www.huffingtonpost.fr/actualites/article/video-jean-claude-van-damme-fait-le-grand-ecart-entre-deux-camions-en-marche-arriere_27710.html |website=huffingtonpost|date=14 November 2013 }}</ref> In just three weeks, the video went viral, garnering over 61 million views on [[YouTube (YouTube channel)|YouTube]].<ref>{{Cite web |title=VIDEOS. Jean-Claude Van Damme et Volvo : les secrets d'une pub qui cartonne |url=https://www.leparisien.fr/laparisienne/people/videos-jean-claude-van-damme-et-volvo-les-secrets-d-une-pub-qui-cartonne-05-12-2013-3379655.php |website=le parisien|date=5 December 2013 }}</ref>

Two years after the "Epic Split", Volvo Trucks aimed to demonstrate the durability of one of their trucks by handing over the controls to a four-year-old girl named Sophie. Conceptualized by the Swedish agency Forsman and Bodenfors, the widely shared video clip features Sophie using a remote control to navigate the truck through various obstacles, showcasing the vehicle's robustness and precision.<ref>{{Cite journal |title=L'industrie c'est fou : quand Volvo confie les clés du camion à une fille de 4 ans |url=https://www.usinenouvelle.com/article/l-industrie-c-est-fou-quand-volvo-confie-les-cles-du-camion-a-une-fille-de-4-ans.N367307 |website=usine nouvelle|date=7 December 2015 |last1=Nouvelle |first1=L'Usine }}</ref>