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===Increased popularity=== Almost all pre-1940 uses of the term "trick-or-treat" are from the United States and Canada. Trick-or-treating spread throughout the United States, stalled only by [[World War II]] [[Rationing in the United States#World War II|sugar rationing]] that began in April, 1942 and lasted until June, 1947.<ref>{{cite book |last= Morton|first= Lisa|date= 2012|title= Trick or Treat a history of halloween|publisher= Reaktion Books|page= 64|isbn= 9781780231877}}</ref><ref>[https://archive.today/20130204171021/http://www.time.com/time/magazine/article/0,9171,773156,00.html "One Lump Please"], ''[[Time (magazine)|Time]]'', March 30, 1942. [https://archive.today/20120915070412/http://www.time.com/time/magazine/article/0,9171,797966,00.html "Decontrolled"], ''[[Time (magazine)|Time]]'', June 23, 1947.</ref> [[File:A82d 1.JPG|thumb|upright|Magazine advertisement in 1962]] Early national attention to trick-or-treating was given in October, 1947 issues of the children's magazines ''[[Jack and Jill (magazine)|Jack and Jill]]'' and ''Children's Activities'',<ref>Published in [[Indianapolis, Indiana]] and [[Chicago, Illinois]], respectively.</ref> and by Halloween episodes of the network radio programs ''[[The Baby Snooks Show]]'' in 1946 and ''[[Jack Benny|The Jack Benny Show]]'' and ''[[The Adventures of Ozzie and Harriet]]'' in 1948.<ref>''The Baby Snooks Show'', November 1, 1946, and ''The Jack Benny Show'', October 31, 1948, both originating from [[NBC Radio City Studios|NBC Radio City]] in [[Hollywood, Los Angeles, California|Hollywood]]; and ''The Adventures of Ozzie and Harriet'', October 31, 1948, originating from [[CBS Columbia Square]] in Hollywood.</ref> Trick-or-treating was depicted in the ''[[Peanuts]]'' comic strip in 1951.<ref>{{cite web|url=http://www.gocomics.com/peanuts/1951/11/01 |title=Peanuts Comic Strip on GoComics.com |publisher=Comics.com |date=2000-02-13 |access-date=2012-10-10}}</ref> The custom had become firmly established in popular culture by 1952, when [[Walt Disney]] portrayed it in the cartoon ''[[Trick or Treat (1952 film)|Trick or Treat]]'', and Ozzie and Harriet were besieged by trick-or-treaters on an episode of their television show.<ref>"[https://www.imdb.com/title/tt0506096/ Halloween Party]," ''The Adventures of Ozzie & Harriet'', Oct. 31, 1952.</ref> In 1953 [[UNICEF]] first conducted a [[Trick-or-Treat for UNICEF|national campaign]] for children to raise funds for the charity while trick-or-treating.<ref>"A Barrel of Fun for Halloween Night," ''Parents Magazine'', October 1953, p. 140. "They're Changing Halloween from a Pest to a Project," ''[[The Saturday Evening Post]]'', October 12, 1957, p. 10.</ref> Although some popular histories of Halloween have characterized trick-or-treating as an adult invention to re-channel Halloween activities away from [[Mischief Night]] vandalism, there are very few records supporting this. [[Des Moines]], [[Iowa]] is the only area known to have a record of trick-or-treating being used to deter crime.<ref>"[http://www.desmoinesregister.com/apps/pbcs.dll/article?AID=/99999999/ENT/41007010/1001/NEWS "Des Moines Register] {{Webarchive|url=https://archive.today/20130121091418/http://www.desmoinesregister.com/apps/pbcs.dll/article?AID=/99999999/ENT/41007010/1001/NEWS |date=2013-01-21 }}," ''Jokes set local Halloween apart '', Oct. 2000.</ref> Elsewhere, adults, as reported in newspapers from the mid-1930s to the mid-1950s, typically saw it as a form of [[extortion]], with reactions ranging from bemused indulgence to anger.<ref>Editorial, ''Spokane Daily Chronicle'', November 6, 1935, p. 4: :In plain fact it is straight New York or Chicago "graft" or "racket" in miniature. Certainly it wouldn't be a good idea for youngsters to go in extensively for this kind of petty "blackmail" on any other date than Halloween. Neither police nor public opinion would stand for that. "A. Mother", letter to the editor, ''[[The Fresno Bee]]'', November 7, 1941, p. 20: :As a mother of two children I wish to register indignation at the "trick or treat" racket imposed on residents on Hallowe'en night by the youngsters of this city.β¦ This is pure and simple blackmail and it is a sad state of affairs when parents encourage their youngsters to participate in events of this kind. Mrs. B. G. McElwee, letter to the editor, ''Washington Post'', Nov. 11, 1948, p. 12: :The Commissioners and District of Columbia officials should enact a law to prohibit "beggars night" at Hallowe'en. It is making gangsters of children.β¦ If the parents of these children were fined not less than $25 for putting their children out to beg, they would entertain their children at home. "M.E.G.", letter to column "Ask Anne", ''Washington Post'', Nov. 21, 1948, p. S11: : I have lived in some 20 other towns and cities and I never saw nor heard of the begging practice until about 1936.β¦ The sooner it becomes obsolete here the better. I don't mind the tiny children who want to show off their costumes, but I resent the impudence of the older children. Lucy Powell Seay, letter to the editor, ''Washington Post'', Oct. 29, 1949, p. 8: :Another year has rolled around and the nightmare of having to put up with the "trick or treat" idea again fills me with dread.</ref> Likewise, as portrayed on radio shows, children would have to explain what trick-or-treating was to puzzled adults, and not the other way around. Sometimes even the children protested: for Halloween 1948, members of the Madison Square Boys Club in New York City carried a parade banner that read "[[Boys and Girls Clubs of America|American Boys]] Don't Beg."<ref>Recalled a decade later by Martin Tolchin, "Halloween A Challenge To Parents," ''[[The New York Times]]'', October 27, 1958, p. 35.</ref> The [[National Confectioners Association]] reported in 2005 that 80 percent of adults in the United States planned to give out confectionery to trick-or-treaters,<ref>[https://web.archive.org/web/20080103002853/http://www.candyusa.org/Media/Seasonal/Halloween/pr_2005.asp Trick-or-treaters can expect Mom or Dadβs favorites in their bags this year], National Confectioners Association, 2005.</ref> and that 93 percent of children, teenagers, and young adults planned to go trick-or-treating or participating in other Halloween activities.<ref>[https://web.archive.org/web/20080103002846/http://www.candyusa.org/Classroom/Facts/default.asp?Fact=Halloween Fun Facts: Halloween], National Confectioners Association, 2004.</ref>
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