Editing Three Links (section)

===Air services===
[[File:Air China Airbus A330-343 B-6523 on Final Approach at Taipei Songshan Airport 20150321b.jpg|thumb|   [[Air China]] – the flag carrier of the PRC — is required to cover the PRC flag painted on the body of their aircraft when flying to Taiwan.]]
Gradual liberalization has paved the way for direct cooperation between airlines from both sides. China Southern Airlines and China Airlines announced their intention to seal a strategic cooperation contract on 23 June 2008 for cooperation on the weekend chartered flights, soon after the announcement of their liberalization.<ref>{{Cite web|url=http://www.shanghaidaily.com/sp/article/2008/200806/20080613/article_363100_2.htm|title=Mainland, Taiwan ink deal to boost flights, tourism - Shanghai Daily &#124; 上海日报 - English Window to China New}}</ref> Officials from each of the three largest Chinese airlines also flew to Taiwan with attempts to negotiate with Taiwanese airlines on cooperation deals, with likely cooperation between all parties in areas including marketing, ground services, maintenance and airline catering.<ref>{{Cite web|url=http://www.tradingmarkets.com/.site/news/Stock%20News/1685810/|title=Taiwan's China Airlines to cooperate with Air China, 2 others - report}}</ref>

The impending competition also prompted the main Chinese airlines to embark on a publicity blitz, highlighting their intentions to provide their best aircraft, crew and service to passengers, including customized [[airline meal|in-flight meal]]s to suit tastes from both sides.<ref>{{Cite web|url=http://www.chinadaily.com.cn/bizchina/2008-06/17/content_6768193.htm|title=Flying across Straits|website=www.chinadaily.com.cn}}</ref>

Announced ticket prices for the first flights were shown to be almost similar to those requiring a stopover, negating expectations of the direct flights depressing ticket prices except on the Xiamen-Taipei route. This was due to high fuel costs, but prices were not expected to rise further.<ref>Beijing Capital International Airport</ref>