Editing The WB (section)

==Programming==
{{main|List of programs broadcast by The WB|List of programs broadcast by Kids' WB}}
Much, though not all, of The WB's programming during its eleven-year run as a television network was produced by corporate cousin [[Warner Bros. Television]]. The network's schedule during its first two seasons – the 1995 midseason (when it inaugurated its initial Wednesday lineup) and the first half of the 1995–96 season (when the network expanded its programming to Sundays) – consisted entirely of sitcoms; the first drama series to debut on the network was the [[Soap opera#The primetime serial|primetime soap]] ''Savannah'', which debuted in February 1996 and ran for two seasons until its cancellation in February 1997. The WB's first [[reality television|reality]] series was the U.S. adaptation of ''[[Popstars]]'', which ran for two seasons from 2001 to 2003.

In addition to live-action programs, the network has experimented with primetime animated series; ''[[Pinky and the Brain]]'' was the first such series, airing as part of the network's Sunday lineup from September 1995 to July 1996, before moving exclusively to the Kids' WB Saturday lineup due to low ratings in its prime time slot. Most of the animated projects that aired afterward were [[adult animation]] series; the last such attempts being ''[[The Oblongs]]'' (running for one season in 2001, and was later revived on corporate sister Cartoon Network's Adult Swim block) and ''[[The PJs]]'' (which moved to the network in 2000 following its cancellation by Fox, and ran for only one additional season on The WB).

The WB also occasionally aired regularly scheduled [[reruns|repeat episodes]] of first-run series airing on other nights throughout the television season intermittently throughout its history; ''Sister, Sister'' was the first WB series to receive this treatment, with repeats of the sitcom's first two seasons (which originally aired on ABC) from August 1995 to August 1996, in addition to the first-run episodes it aired on Wednesday nights<ref name="Sister, Sister New Life" /> (this marked the first time that a network aired reruns as part of its regular schedule – outside of the summer months – since December 1993, when NBC removed repeats of ''[[Concentration (game show)#Classic Concentration (1987–1991)|Classic Concentration]]'' from its daytime lineup two years after that program's cancellation). From 1998 to 2000, the network also aired episode repeats from the first two seasons of ''7th Heaven'' during the first hour of its Sunday lineup under the title ''7th Heaven Beginnings''; this concept was revived during the 2002–03 and 2003–04 seasons with ''Smallville'' and ''Gilmore Girls'' (which aired repeats from their early seasons under the respective titles ''Smallville: Beginnings'' and ''Gilmore Girls: Beginnings'').<ref>{{Cite web |last=Gary Levin |date=May 14, 2002 |title=WB doing over most of its lineup |url=http://usatoday30.usatoday.com/life/enter/tv/2002/2002-05-14-upfronts-wb.htm |access-date=September 3, 2015 |newspaper=USA Today}}</ref><ref>{{Cite web |last=Paige Albiniak |date=May 13, 2003 |title=The WB sticks with scripted |url=http://www.broadcastingcable.com/news/news-articles/wb-sticks-scripted/99055 |access-date=September 3, 2015 |publisher=Reed Business Information |periodical=Broadcasting & Cable}}</ref> Furthermore, from September 2002 until The WB ceased operations, the network ran a two-hour extension of its Sunday lineup (from 5:00 to 7:00&nbsp;p.m. Eastern and Pacific Time), known as "EasyView", a block featuring week-behind episode rebroadcasts of select shows from the network's primetime schedule.<ref>{{Cite web |last=David Bianculli |date=May 15, 2002 |title=AT WB, REPEAT GOES ON Play-it-again Sun. in plan |url=http://www.nydailynews.com/archives/entertainment/wb-repeat-play-it-again-sun-plan-article-1.478795 |access-date=September 3, 2015 |publisher=MediaPost Publications |newspaper=[[Daily News (New York)|New York Daily News]]}}</ref><ref>{{Cite web |date=January 29, 2002 |title=WB Expands Sunday Slate |url=http://www.mediapost.com/publications/article/3878/wb-expands-sunday-slate.html?edition= |access-date=September 3, 2015 |website=MediaPost |publisher=MediaPost Publications}}</ref>

Out of all the network's series, ''7th Heaven'' – which by the time it ended, had become the longest-running family drama in television history – was the longest-running series ever to have aired on The WB, having run on the network for ten seasons from 1996 to 2006. The program was beaten by ''Supernatural'' as the longest-running series to originate on The WB in the 2017–18 season, when the latter series began its thirteenth season (''7th Heaven'' ran for an additional season on The CW from 2006 to 2007; while ''Supernatural'' aired on The WB for one season from 2005 to 2006, before moving to The CW in September 2006, ending in 2020).

===Children's programming===
{{Main|Kids' WB}}
The WB debuted the [[Kids' WB]] children's program block in September 1995; the lineup initially featured a mix of Warner Bros.' most popular children's shows (such as ''[[Tiny Toon Adventures]]'', ''[[Animaniacs]]'', and later ''[[Batman: The Animated Series]]'', all of which originated either on Fox Kids or in syndication) and newer series (such as ''[[Freakazoid!]]'', ''[[Histeria!]]'', ''[[Superman: The Animated Series]]'', ''[[Road Rovers]]'', ''Pinky and the Brain'', and ''[[Batman Beyond]]''). After the Turner Broadcasting System was acquired by Time Warner in 1996, Kids' WB formed an alliance with [[Cartoon Network]], resulting over time in an increasing number of programs being shared between the block and the cable channel.

In February 1999, Kids' WB began airing the [[American English]] dub of ''[[Pokémon (anime)|Pokémon]]''. The WB acquired the U.S. rights to the Japanese animated series from [[TV Tokyo]] earlier that year (from its U.S. premiere in the fall of 1998 up to that point, the show was syndicated); the series ultimately became a widespread [[pop culture]] phenomenon with the added exposure on the network. Kids' WB also acquired the English-language dub of ''[[Yu-Gi-Oh! (2000 TV series)|Yu-Gi-Oh!]]'', which also saw the type of viewer popularity experienced by ''Pokémon''. Between 2000 and 2005, Kids' WB experimented with some live-action programming, though the block continued to mainly run animated series. A television series adaptation of [[R. L. Stine]]'s ''[[The Nightmare Room]]'' debuted on the block in 2001; it was cancelled after one season. It also aired the live-action made-for-TV movie ''Zolar'', as well as the JammX Kids All-Star dance specials.

[[File:Daytime WB logo.jpg|thumb|Logo for Daytime WB.]]
With Cartoon Network outrating Fox Kids, and The WB sharing more of its children's programming with the cable channel, The WB announced on May 31, 2005, that it would discontinue Kids' WB's weekday afternoon block as it became financially unattractive due to broadcast stations shifting their afternoon target audiences more exclusively to adults by filling the slot with [[talk shows]] and sitcom reruns, on the basis that children's viewing options in that time period had gravitated more towards [[cable television]]. Kids' WB's weekday programming continued, but with redundant programs and theme weeks until December 30, 2005 (the block began to increasingly promote Cartoon Network's afternoon [[List of programs broadcast by Cartoon Network#Former programming|Miguzi]] block and the Kids' WB Saturday morning lineup during the transition). The weekday block was replaced on January 2, 2006, by "Daytime WB," a block that featured repeats of sitcoms and drama series formerly aired by The WB and other networks (such as ''[[ER (TV series)|ER]]'', ''[[8 Simple Rules]]'', and ''[[What I Like About You (TV series)|What I Like About You]]''); five days later on January 7, the Kids' WB Saturday morning lineup was expanded by one hour.

The Daytime WB block continued on The CW, unofficially renamed [[The CW Daytime]] (though occasional on-air promos for the block did not refer to this name, the block was discontinued in 2021 when The CW dropped the weekday 3 PM hour in favor of a Saturday primetime night); The CW also kept the Kids' WB name for the network's Saturday morning children's programming. However, on October 2, 2007, The CW announced that it would discontinue the Kids' WB block, due to competition with youth-oriented cable channels. Kids' WB aired for the last time on May 17, 2008, replaced with a new block programmed in conjunction with [[4Licensing Corporation|4Kids Entertainment]] called [[Toonzai|The CW4Kids]] (which was replaced by [[Vortexx]] on August 25, 2012, after [[Saban Capital Group#Saban Brands|Saban Brands]] and Kidsco Media Ventures took over programming the block as part of its acquisition of much of 4Kids's program library;<ref>{{Cite news |last=Andrew Wallenstein |date=July 2, 2012 |title=Saban Brands to rebuild CW toon block |work=Variety |publisher=Penske Media Corporation |url=https://variety.com/2012/tv/news/saban-brands-to-rebuild-cw-toon-block-1118056206/ |access-date=July 7, 2012}}</ref> Vortexx continued to run until September 27, 2014, before being replaced a week later by [[One Magnificent Morning]] programmed by [[Litton Entertainment]]). As a result of its distribution deal with The CW, 4Kids produced Saturday morning blocks for two networks during the 2008–09 season, as it already programmed Fox's [[4Kids TV]] block (which was discontinued by that network on December 27, 2008).<ref>{{Cite web |last=Michael Schneider |date=October 2, 2007 |title=CW Turns to 4Kids on Saturdays |url=https://variety.com/2007/digital/markets-festivals/cw-turns-to-4kids-on-saturdays-1117973235/ |publisher=Reed Business Information |periodical=Variety}}</ref>

Like its parent network, Kids' WB was revived as an online-only network in April 2008. In addition to carrying select previous Kids' WB programs, the site also featured other archived programs to which Time Warner owned or held distribution rights, and programs seen on Cartoon Network and [[Boomerang (TV network)|Boomerang]]. The Kids' WB website was shut down on May 17, 2015, when it was split into three sites: DCKids.com, LooneyTunes.com, and ScoobyDoo.com; the latter two were regrouped into WB Kids Go in July 2016.