Editing Tex Avery (section)

===Cascade Studios===
[[File:Pepsodent commercial, c. 1950s.ogg|thumb|220px|right]]
Avery turned to animated [[television advertisement|television commercials]] at Cascade Studios, including those for [[Raid (insecticide)|Raid]] (1950s through 1970s), in which cartoon insects, confronted by the bug killer, screamed "RAID!" and died flamboyantly, and [[Frito-Lay]]'s controversial [[mascot]], the [[Frito Bandito]]. Avery also produced ads for [[Kool-Aid]] fruit drinks starring the Looney Tunes characters he had once helped create during his Termite Terrace days. Funnily enough, the Cascade executives did not even know that he created the characters.<ref>{{Cite web|url=https://cartoonresearch.com/index.php/even-cartoon-characters-have-to-pay-the-bills/|title=Even Cartoon Characters Have To Pay The Bills|date=November 22, 2014|access-date=December 27, 2021|website=Cartoon Research}}</ref><ref>{{Cite news|title=Of Fords And Fritos: Animation's Forgotten Ad Studios|url=https://www.awn.com/animationworld/fords-and-fritos-animations-forgotten-ad-studios|last=Mallory|first=Michael|date=October 1, 2000|access-date=December 27, 2021|work=[[Animation World Network]]}}</ref> 

During the 1960s and 1970s, Avery became increasingly reserved and [[clinical depression|depressed]] due to the suicide of his son and the break-up of his marriage,<ref>{{cite web| url=http://michaelbarrier.com/Essays/JonesAveryLetter/JonesAveryLetter.html | title=Jones-Avery Letter | access-date=April 12, 2020|quote=...&nbsp; Tex, on the few occasions when I saw him in the '70s, was from all appearances a desperately unhappy man—his son had just killed himself, and his long marriage had broken up—and I'm sure that Chuck tapped into that mood.&nbsp;...'|archive-url=https://web.archive.org/web/20180712053929/http://michaelbarrier.com/Essays/JonesAveryLetter/JonesAveryLetter.html|archive-date=July 12, 2018}}</ref> although he continued to draw respect from his peers. After Cascade, he briefly animated commercials for his own company, Tex Avery Cartoons, from June to July 1973.<ref>{{Cite web |url=https://tralfaz.blogspot.com/2021/01/talking-about-tex.html |title=Talking About Tex |date=January 9, 2021}}</ref> Avery then went back to Cascade, and closed the cartoon department in 1978. He had an offer from [[Friz Freleng]], to write for [[DePatie-Freleng Enterprises]], but was not interested.<ref>{{Cite book |title=The great cartoon directors |last=Lenburg |first=Jeff |publisher=[[Da Capo Press]] |year=1993 |isbn=978-0306805219 |pages=149|url=https://archive.org/details/greatcartoondire00lenb/}}</ref>