Editing Star Trek Generations (section)

===Marketing===
The marketing of ''Generations'' included a website, the first to officially publicize a motion picture. The site was a success, being viewed millions of times worldwide in the weeks leading to the film's release, at a time when fewer than a million Americans had internet access.<ref>{{cite web|title=The First Movie Web Site: 'Star Trek Generations'|url=http://www.startrek.com/startrek/view/features/specials/article/7647.html|archive-url=https://web.archive.org/web/20090227104351/http://www.startrek.com/startrek/view/features/specials/article/7647.html |archive-date=February 27, 2009|work=StarTrek.com|publisher=CBS|access-date=July 2, 2005}}</ref> Paramount also promoted the film on the [[Prodigy (online service)|Prodigy]] online service.<ref>{{cite news|author=Staff|date=December 10, 1994|title=Paramount Pictures uses Timeslink|work=[[Editor & Publisher]]|volume=127|issue=50|pages=18–19}}</ref>

Tie-in merchandise released to promote the film included collectible cups and calendars from [[Jack in the Box]],<ref>{{cite news|author=McCarthy, Michael|date=October 17, 1994|title=Jack in the Box Arms Promo Torpedoes|work=[[Brandweek]]|volume=35|issue=40|page=8}}</ref> promotional kiosks at [[Kmart (United States)|Kmart]] stores,<ref name="brandweek-licensing">{{cite news|author=McCarthy, Michael|date=April 11, 1994|title=Kmart Gets Licensed to Trek|work=[[Brandweek]]|volume=35|issue=15|page=8}}</ref> and action figures. Due to production timelines, these figures wore the Blackman-designed Starfleet uniforms that were ultimately unused in the film itself.<ref name=collectingtrek/> Other collectibles included a 600,000-run special issue of ''[[Entertainment Weekly]]'' dedicated to the film,<ref>{{cite news|author=Staff|date=August 8, 1994|title=Magazine Plans Trekkie Issue|work=[[Adweek]]|volume=44|issue=32|page=10}}</ref> and stamps and souvenir sheets produced by [[Guyana]].<ref>{{cite news|author=Finley, Larry|date=January 29, 1995|title='Star Trek' Honored With Guyana Stamp|work=[[Chicago Sun-Times]]|publisher=Sun-Times Media Group}}</ref> A novelization of the film written by [[J. M. Dillard]] spent three weeks on [[The New York Times Best Seller list|''The New York Times'' Best Seller list]]. Paramount's licensing group estimated promotional partners could add up to $15&nbsp;million in the film's support.<ref name="brandweek-licensing"/>

Several tie-in video games were released to tie in with the film's release. [[Absolute Entertainment]] published ''[[Star Trek Generations: Beyond the Nexus|Star Trek VII: Generations: Beyond the Nexus]]'' for the [[Game Boy]] and the [[Game Gear]] handheld devices.<ref>{{cite web|title=Star Trek: Generations – Beyond the Nexus|url=http://uk.ign.com/games/star-trek-generations/gb-12627|website=IGN|access-date=December 25, 2013|url-status=dead|archive-url=https://web.archive.org/web/20140219084617/http://www.ign.com/games/star-trek-generations/gb-12627|archive-date=February 19, 2014}}</ref> Three years after the film, [[MicroProse]] produced ''[[Star Trek Generations (video game)|Star Trek VII: Generations]]'', which featured the film's cast as voice actors. The game roughly followed the plot of the film with most of the game played in a [[first-person perspective]].<ref>{{cite magazine|author=Staff|date=August 31, 1996|volume=108|issue=35|title=Beam me up, Scotty|magazine=Billboard|page=108}}</ref><ref>{{cite news|last=Broida|first=Rick|title=Star Trek Generations|url=http://www.highbeam.com/doc/1G1-19758165.html|archive-url=https://web.archive.org/web/20140610181528/http://www.highbeam.com/doc/1G1-19758165.html|url-status=dead|archive-date=June 10, 2014|access-date=December 25, 2013|newspaper=Computer Shopper|date=October 1, 1997}}</ref>

Versions of the film's script leaked out in advance of the film. A bootleg script revealed the energy ribbon and Kirk's death; James Doohan confirmed the script's authenticity at a fan convention in March 1994, but his agent denied he had seen the finished script.<ref name="EW-generation x"/> In September, another copy of the film's script leaked onto the internet.<ref>{{cite news|last1=Horn|first1=Jordana|first2=Thomas|last2=Jaffe|date=September 12, 1994|title=Generations gap|work=[[Forbes (magazine)|Forbes]]|volume=154|issue=6|page=18}}</ref> As a result, news of Kirk's death was widespread.<ref name="housley-1994">{{cite news|last=Housley|first=John |date=December 1994|title=Keep on Trekkin'|work=[[Premiere (magazine)|Premiere]]|volume=8|issue=4|pages=92–95}}</ref>