Editing Southampton F.C. (section)

==Club identity==

===Crest===
[[File:Saints logo 2010.PNG|thumb|right|The 125th Anniversary year crest]]

Originally, the club used the same crest as the one used by the city itself.<ref name=":0">{{Cite web |last=Tanswell |first=Jacob |date=15 September 2022 |title=Southampton's badge: Religion, shipping and a competition winner |url=https://theathletic.com/3586056/2022/09/15/southampton-club-badge-meaning/ |url-access=subscription |access-date=15 August 2023 |website=The Athletic}}</ref> However, in 1974 a competition was run for fans to design a new one.<ref name=":0" />

The winning design, designed by Rolland Parris, was used for around 20 years, before being modified slightly by Southampton design agency The Graphics Workshop in the 1990s for copyright reasons.<ref name=":1">{{Cite web |date=11 December 2016 |title=Tributes paid to the man who designed Saints emblem |url=https://www.dailyecho.co.uk/news/14959606.tributes-paid-to-the-man-who-designed-saints-emblem/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref>

From top-to-bottom, the halo is a reference to the nickname "Saints", the ball to the nature of the club, the scarf to the fans and the team colours.<ref name=":0" /> The tree represents the nearby [[New Forest]] and [[Southampton Common]], with the water representing Southampton's connections with the rivers, seas and oceans.<ref name=":0" /> Below that is a white rose&nbsp;– the symbol of the city which is also present on the city coat of arms.<ref>{{cite web |url=http://www.southampton.gov.uk/council-partners/councillorsrepresent/mayorsoffice/thearmsofthecityofsouthampton.aspx |title=The arms of the city of Southampton |publisher=Southampton City Council |access-date=30 November 2009 |url-status=dead |archive-url=https://web.archive.org/web/20100228035912/http://www.southampton.gov.uk/council-partners/councillorsrepresent/mayorsoffice/thearmsofthecityofsouthampton.aspx |archive-date=28 February 2010 }}</ref> In the mid-1990s the ball was changed from a vintage style ball (such as those used in the 1960s) to the current ball with black and white panels, for copyright reasons.<ref name=":1" />

On 13 May 2010, the official crest for the 125th anniversary was released: "The black outline and halo feature will now appear in gold, whilst the all important years 1885 and 2010 are scripted either side of the shield, with the figure 125 replacing the ball". The badge was used on Southampton's shirts for the 2010–11 season.<ref>{{cite web |url=http://www.saintsfc.co.uk/page/NewsDetail/0,,10280~2050978,00.html |archive-url=https://web.archive.org/web/20120405200054/http://www.saintsfc.co.uk/page/NewsDetail/0,,10280~2050978,00.html |archive-date=5 April 2012 |title=125 Anniversary Crest Unveiled |publisher= Southampton FC|date=18 May 2010 |access-date=30 October 2013}}</ref>

===Anthem===
The Saints' anthem is the popular sports tune "[[When the Saints Go Marching In (sports tune)|When the Saints Go Marching In]]", and since the club's official nickname is "the Saints", they are one of only a few teams who do not change the original lyric.<ref>{{Cite web |last=Prince-Wright |first=Joe |date=4 September 2022 |title=Ever wonder why Southampton are called The Saints? |url=https://www.nbcsports.com/soccer/news/ever-wonder-why-southampton-are-called-the-saints |access-date=15 August 2023 |website=NBC Sports}}</ref><ref>{{Cite web |date=27 July 2022 |title=The anthem, the academy, Minamino… all you need to know about Southampton FC |url=https://www.asmonaco.com/en/southampton-need-to-know/ |access-date=15 August 2023 |website=AS Monaco}}</ref>

===Kit manufacturers and sponsors===

{{Commons|Southampton F.C. kits}}
Thirteen companies have sponsored the players' shirts since shirt advertising was permitted in English football. The first company to do so was photocopier manufacturer [[Rank Xerox]] which sponsored the club for three years from 1980.<ref>{{Cite web |last=Simpson |first=Gordon |date=7 February 2010 |title=The rise of the football shirt sponsor |url=https://www.dailyecho.co.uk/sport/4993572.the-rise-of-the-football-shirt-sponsor/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> Other sponsors have been [[Air Florida]] (1983),<ref name=":2">{{Cite web |last=Sheldon |first=Dan |date=22 July 2021 |title=From modern-day retro nods to classics that survived defunct sponsors – what is Southampton's best kit? |url=https://theathletic.com/2717070/2021/07/21/from-modern-day-retro-nods-to-classics-that-survived-defunct-sponsors-what-is-southamptons-best-kit/ |url-access=subscription |access-date=15 August 2023 |website=The Athletic}}</ref> [[Draper Tools]] (1984–93),<ref>{{Cite web |last=Rees-Julian |first=George |date=23 June 2023 |title=Saints sponsor Draper Tools returns ahead of 2023–24 season |url=https://www.dailyecho.co.uk/sport/23609161.saints-sponsor-draper-tools-returns-ahead-2023-24-season/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> [[Dimplex]] (1993–95),<ref name=":2" /> Sanderson (1995–99),<ref>{{Cite web |date=24 May 1995 |title=Sanderson turns in a set of Premier League interims |url=https://techmonitor.ai/technology/sanderson_turns_in_a_set_of_premier_league_interims |access-date=15 August 2023 |website=Tech Monitor}}</ref> [[Friends Provident]] (1999–2006),<ref>{{Cite web |last=Givens |first=John |date=30 March 2006 |title=Friends Provident pulls plug on Saints sponsorship deal |url=https://citywire.com/new-model-adviser/news/friends-provident-pulls-plug-on-saints-sponsorship-deal/a272674 |access-date=15 August 2023 |website=Citywire}}</ref> [[Flybe (1979-2020)|Flybe]] (2006–10),<ref>{{Cite web |last=Lewis |first=Gareth |date=2 February 2010 |title=Flybe ends Southampton FC shirt sponsorship deal |url=https://www.dailyecho.co.uk/news/4884757.flybe-ends-southampton-fc-shirt-sponsorship-deal/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> aap3 (2011–14),<ref>{{Cite web |date=17 March 2011 |title=Southampton company aap3 to take over as Saints sponsors |url=https://www.dailyecho.co.uk/sport/8917321.southampton-company-aap3-to-take-over-as-saints-sponsors/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> Veho (2014–16),<ref>{{Cite web |date=9 May 2014 |title=Veho announced as new main sponsor for Southampton FC |url=https://www.dailyecho.co.uk/business/11204107.veho-announced-as-new-main-sponsor-for-southampton-fc/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> [[Virgin Media]] (2016–19),<ref>{{cite web|title=Virgin Media become Southampton's main club sponsor|url=http://www.saintsfc.co.uk/news/article/2016-17/20160608-southampton-virgin-media-announce-shirt-partnership-3138459.aspx|publisher=Southampton FC|access-date=8 June 2016|date=8 June 2016|archive-date=15 August 2016|archive-url=https://web.archive.org/web/20160815130434/http://www.saintsfc.co.uk/news/article/2016-17/20160608-southampton-virgin-media-announce-shirt-partnership-3138459.aspx|url-status=dead}}</ref> LD Sports (2019–20),<ref>{{cite web |date=13 May 2019 |title=LD Sports becomes new Main Club Sponsor |url=https://southamptonfc.com/news/2019-05-13/southampton-football-club-ld-sports-new-front-of-shirt-sponsor |archive-url=https://web.archive.org/web/20190515071413/https://southamptonfc.com/news/2019-05-13/southampton-football-club-ld-sports-new-front-of-shirt-sponsor |archive-date=15 May 2019 |access-date=15 May 2019 |publisher=Southampton FC}}</ref> and [[TGP Europe|Sportsbet.io]] (2020–24).<ref>{{cite web |date=25 August 2020 |title=Saints welcome Sportsbet.io as Main Club Partner |url=https://www.southamptonfc.com/news/2020-08-25/southampton-football-club-sportsbetio-main-club-partner |archive-url=https://web.archive.org/web/20200923190602/https://www.southamptonfc.com/news/2020-08-25/southampton-football-club-sportsbetio-main-club-partner |archive-date=23 September 2020 |access-date=25 August 2020 |publisher=Southampton FC}}</ref> Since 2024, the shirt sponsor is Rollbit.<ref>{{Cite web |date=15 July 2024 |title=Rollbit announced as Front of Shirt Partner |url=https://www.southamptonfc.com/en/news/article/rollbit-announced-as-front-of-shirt-partner |access-date=15 July 2024 |website=Southampton FC}}</ref> In addition, Virgin Media was Southampton's sleeve sponsor from 2017 to 2022.<ref>{{cite web |title=Virgin Media agree new three-year deal |url=https://southamptonfc.com/news/2019-05-13/southampton-football-club-ld-sports-new-front-of-shirt-sponsor |publisher=Southampton FC |access-date=11 May 2019|date=10 May 2019}}</ref> [[JD Sports]] was the sleeve sponsor for the [[2022–23 Southampton F.C. season|2022–23]] season.<ref>{{Cite web |last=Tanner |first=Jack |date=3 August 2022 |title=Saints confirm JD Sports as official sleeve partner |url=https://www.dailyecho.co.uk/sport/20598210.saints-confirm-jd-sports-official-sleeve-partner/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> Mairon Freight UK was the sleeve sponsor for the [[2023–24 Southampton F.C. season|2023–24]] season.<ref>{{cite press release|title=Mairon Freight UK: New sleeve sponsor agreed |date=24 August 2023 |url=https://www.southamptonfc.com/en/news/article/mairon-freight-uk-new-sleeve-sponsor-agreed |access-date=27 August 2023 |website=Southampton FC}}</ref> Since 2024, the sleeve sponsor is [[P&O Cruises]].<ref>{{Cite web |date=6 August 2024 |title=P&O Cruises announced as our Official Sleeve Partner |url=https://www.southamptonfc.com/en/news/article/p-and-o-cruises-announced-as-our-official-sleeve-partner |access-date=6 August 2024 |website=Southampton FC}}</ref>

Since 2024, Southampton's kits have been manufactured by [[Puma (brand)|Puma]].<ref>{{Cite web |date=10 April 2024 |title=Puma officially becomes a Saint |url=https://www.southamptonfc.com/en/news/article/puma-officially-becomes-a-saint |access-date=25 June 2024 |website=Southampton FC}}</ref> Previous manufacturers have included [[Umbro]] (1974–76, 2008–13),<ref name=":3" /> [[Admiral Sportswear|Admiral]] (1976–80, 1991–93),<ref name=":2" /> [[Patrick (sportswear company)|Patrick]] (1980–87),<ref name=":2" /> [[Hummel International|Hummel]] (1987–91, 2021–24),<ref>{{Cite web |last=Leach |first=Tom |date=18 January 2021 |title=Southampton confirm new five-year kit deal in big boost for retro-loving Saints fans |url=https://www.hampshirelive.news/sport/football/football-news/southampton-2021-22-kit-hummel-4898798 |access-date=15 August 2021 |website=Hampshire Live}}</ref> [[Pony International|Pony]] (1993–99),<ref name=":2" /> [[Adidas]] (2013–14, 2015–16)<ref name=":3">{{Cite web |date=29 May 2013 |title=Adidas become official kit supplier for Southampton FC |url=https://www.dailyecho.co.uk/sport/10448918.adidas-become-official-kit-supplier-for-southampton-fc/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref><ref>{{Cite web |date=16 May 2015 |title=Southampton launch their adidas manufactured home shirt for the 2015/16 season |url=https://www.dailyecho.co.uk/sport/12954033.southampton-launch-their-adidas-manufactured-home-shirt-for-the-201516-season/ |access-date=15 August 2023 |website=Southern Daily Echo}}</ref> and [[Under Armour]] (2016–21).<ref>{{Cite web |date=18 January 2021 |title=Southampton end Under Armour kit deal two years early and sign with Hummel |url=https://theathletic.com/4224931/2021/01/18/southampton-end-under-armour-kit-deal-two-years-early-and-sign-with-hummel/ |url-access=subscription |access-date=15 August 2023 |website=The Athletic}}</ref> From 1999 to 2008, and in 2014–15, the club used its own brand, Saints.<ref>{{Cite web |date=26 September 2018 |title=Which football clubs have manufactured their own kits? |url=https://www.theguardian.com/football/2018/sep/26/which-football-clubs-have-manufactured-their-own-kits |access-date=15 August 2023 |website=The Guardian}}</ref>

{| class="wikitable" style="text-align: center"
|-
! Period !!Kit manufacturer!!Shirt sponsor (front)!!Shirt sponsor (sleeve)
!Shirt sponsor (back)
|-
|1974–1976 || [[Umbro]]|| rowspan=2 | ''No sponsor'' || rowspan=18 | ''No sponsor''
| rowspan="23" |''No sponsor''
|-
|1976–1980 || [[Admiral Sportswear|Admiral]]
|-
|1980–1983 || rowspan=3| [[Patrick (sportswear company)|Patrick]] ||[[Rank Xerox]]
|-
|1983 || [[Air Florida]]
|-
|1984–1987 || rowspan=3|[[Draper Tools]]
|-
|1987–1991 || [[Hummel International|Hummel]]
|-
|1991–1993 || [[Admiral Sportswear|Admiral]]
|-
|1993–1995 || rowspan=2|[[Pony (brand)|Pony]] || [[GlenDimplex|Dimplex]]
|-
|1995–1999 || Sanderson
|-
|1999–2006 || rowspan=2| Saints || [[Friends Provident]]
|-
|2006–2008 ||rowspan=2| [[Flybe (1979–2020)|Flybe]]
|-
|2008–2010 ||rowspan=3| [[Umbro]]
|-
|2010–2011 || ''No sponsor''
|-
|2011–2013 || aap3
|-
|2013–2014 || [[Adidas]] || rowspan=3| Veho
|-
|2014–2015 || Saints
|- 
|2015–2016 || [[Adidas]]
|-
|2016–2017 || rowspan=4|[[Under Armour]] || rowspan=2|[[Virgin Media]]
|-
|2017–2019 || rowspan=4|[[Virgin Media]]
|-
|2019–2020 || LD Sports
|-
|2020–2021 || rowspan=4|[[TGP Europe|Sportsbet.io]]
|-
|2021–2022 || rowspan=3|[[Hummel International|Hummel]]
|-
|2022–2023 || [[JD Sports]]
|-
|2023–2024 || Mairon Freight UK
|[[Draper Tools]]
|-
|2024– || [[Puma (brand)|Puma]] || Rollbit || [[P&O Cruises]]
|Rollbit (in FA Cup matches) / [[Garmin]] (in EFL Cup matches)
|}