Editing S4C (section)

==Presentation==
{{Overly detailed|date=January 2017|section=yes}}

===1982–1987===
[[File:S4C 1982 logo.svg|thumb|right|S4C's first logo, used from 1 November 1982 to 24 May 1987]]
S4C launched on 1 November 1982 (the day before [[Channel 4]] started in England, Scotland, and Northern Ireland), its on-air appearance has always been a representation of Welsh society and people, but this representation has changed several times. Initial idents featured clips from the natural landscapes of Wales with a basic logo animation and a synthesizer fanfare, with the logo forming as ''WALE'''S4C'''YMRU''.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/Xa6aQpkyzeY Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20150611133123/https://www.youtube.com/watch?v=Xa6aQpkyzeY Wayback Machine]{{cbignore}}: {{cite web|url=https://www.youtube.com/watch?v=Xa6aQpkyzeY|title=WALES4CYMRU Welcome 1982|date=8 August 2010|work=YouTube|access-date=7 March 2015}}{{cbignore}}</ref> The logo was designed by [[Martin Lambie-Nairn]], who also designed Channel 4's logo.<ref name="BFW"/>

===1987–1993===
[[File:S4C logo 1988-1995.svg|thumb|left|200px|S4C's second logo, used from 25 May 1987 to 9 February 1995]]
On 25 May 1987, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo and the colours of the logo was blue, green, and red. The font used for this logo was a modified [[Bodoni|Bodoni MT]]. The new identity improved the channel's corporate image, removing the complex WALES4CYMRU branding.<ref name="BFW"/> On 7 September 1990, the new ident was introduced, depicting a piece of Welsh slate with colours blue, green, and red washing over the letters S4C until 31 May 1993.

===1993–2007===
[[File:S4Clogo 1995-2007.svg|thumb|200px|right|S4C's third logo, used from June 1995 to 17 January 2007]]
On 1 June 1993, S4C introduced a new series of idents, which depicted inanimate objects as having characteristics of dragons (such as flight or breathing fire), as a reference to the [[Welsh dragon|red dragon]] on the [[flag of Wales]]. In June 1995, the channel introduced a new logo (in the [[Futura (typeface)|Futura typeface]]) replaces the original serif logo, featuring a [[tilde]] representing a dragon with a flame next to the "C" as if were breathing fire. The addition of such a symbol would reflect "Welsh heritage and culture" and that the flame was "cheap to reproduce". The symbol worked both in red and black and white settings, something the previous logo didn't.<ref>{{cite web |title=S4C unveils Tutssels logo |url=https://www.designweek.co.uk/issues/15-june-1995/s4c-unveils-tutssels-logo/ |access-date=10 August 2024 |website=Design Week |date=15 June 1995 |archive-url=https://web.archive.org/web/20191029124642/https://www.designweek.co.uk/issues/15-june-1995/s4c-unveils-tutssels-logo/ |archive-date=29 October 2019}}</ref> The idents were designed, created, and directed by Charlotte Castle, Brian Eley, and [[Martin Lambie-Nairn]].

===2007–2014===
[[File:S4C logo.svg|thumb|S4C's fourth logo, used from 18 January 2007 to 9 April 2014]]
On 18 January 2007, S4C announced that their digital channels would be refreshed with a new corporate logo and brand. The new branding was implemented online on 17 January, with S4C's television channels adopting it the next day. The new branding, developed by the [[London]]-based firm Proud Creative, was intended to portray S4C as a more "contemporary" multi-platform broadcaster, and downplayed "traditional" Welsh imagery such as dragons. Its idents were filmed around various parts of the country, and themed around magnetism—representing the "uncontrollable attraction" of Welsh people and their "emotional affinity to the homeland, whether near or far".<ref name=guardian-s4crevamp>{{cite web|title=Branding revamp for S4C|url=https://www.theguardian.com/media/2007/jan/18/marketingandpr.broadcasting|work=[[The Guardian]]|date=18 January 2007|access-date=10 April 2014}}</ref><ref name="S4C announce rebrand">{{cite web|url=https://www.digitalspy.com/media/a41509/s4c-gets-a-rebrand/|title=S4C gets a rebrand|access-date=11 January 2007|last=Oatts|first=Joanne|date=9 January 2007|website=Digital Spy}}</ref> The magnetism-themed idents were later accompanied by a new set developed in collaboration with the agency Minivegas, consisting of live-action scenes with dynamic, animated elements that can react to the voice of the continuity announcer.<ref name=mv-idents>{{cite web|title=S4C Interactive Idents|url=http://minivegas.net/projects/s4c/|work=Minivegas|access-date=10 April 2014|url-status=dead|archive-url=https://web.archive.org/web/20140413125221/http://minivegas.net/projects/s4c/|archive-date=13 April 2014}}</ref>

===2014–present===
A new S4C logo and brand developed by Sugar Creative was introduced on 10 April 2014; the new design was developed around the concept of providing "context" to S4C's target audience and programming. The design revolves heavily around a trapezium shape used within the channel's new logo, which is prominently used within aspects of the channel's overall marketing and branding.<ref name=sugar-news4c>{{cite web|title= by Sugar Creative|url=http://sugar.agency|publisher=Sugar Creative|access-date=17 April 2014}}</ref>