Editing Pirelli (section)

==Sponsorship==

===Football===
Pirelli has a history of sponsoring football teams. Pirelli is well known for its long-term primary sponsorship of the Italian football club [[Inter Milan]] between 1995 and 2021. Pirelli previously appeared as a sponsor on the shirts of the Maltese football club [[Valletta F.C.|Valletta]] for a short time. In reference to Brazil striker [[Ronaldo (Brazilian footballer)|Ronaldo]]’s usual [[goal celebration]] of both arms outstretched, Pirelli ran a 1998 commercial in which he replaced the figure of Christ from the [[Christ the Redeemer (statue)|''Christ the Redeemer'']] statue that towers over his home city of [[Rio de Janeiro]] while in an Inter Milan strip.<ref>{{cite news |first=Gianluigi|last=Colin |title=Pirelli e le metamorfosi della pubblicità|language=it|url=https://www.corriere.it/cultura/17_giugno_21/pubblicita-con-la-maiuscola-fondazione-pirelli-corraini-5efebe1c-569c-11e7-a35b-7a875278503a.shtml |date=21 June 2017|access-date=19 September 2018 |work=Corriere Della Sera |archive-date=19 September 2018 |archive-url=https://web.archive.org/web/20180919171612/https://www.corriere.it/cultura/17_giugno_21/pubblicita-con-la-maiuscola-fondazione-pirelli-corraini-5efebe1c-569c-11e7-a35b-7a875278503a.shtml |url-status=live }}</ref> It was controversial with the Catholic Church.<ref>{{Cite web|last=Squires|first=Nick|date=9 June 2014|title=World Cup 2014: Brazil furious over Christ the Redeemer statue in Rio de Janeiro in Italian football colours|url=https://www.telegraph.co.uk/news/worldnews/southamerica/brazil/10886269/World-Cup-2014-Brazil-furious-over-Christ-the-Redeemer-statue-in-Rio-de-Janeiro-in-Italian-football-colours.html|url-status=dead|archive-url=https://web.archive.org/web/20190906154918/https://www.telegraph.co.uk/news/worldnews/southamerica/brazil/10886269/World-Cup-2014-Brazil-furious-over-Christ-the-Redeemer-statue-in-Rio-de-Janeiro-in-Italian-football-colours.html|archive-date=6 September 2019|access-date=20 October 2020|website=Telegraph}}</ref>

Pirelli's sponsorship of football teams is not limited to Europe, South America is a key market and as a result, successful clubs have also been sponsored by the tyre company. The [[Brazil]]ian team [[Palmeiras]], [[Uruguay]]an team [[Peñarol]] and [[Argentina|Argentinian]] side [[Club Atlético Vélez Sársfield|Vélez Sársfield]] all had Pirelli as a shirt sponsor. When English football club [[Burton Albion F.C.|Burton Albion Football Club]] built their new stadium in 2005, Pirelli became the title sponsor of the new ground. This was because the new stadium, named [[Pirelli Stadium]] lies next to the Pirelli factory in [[Burton-upon-Trent]], [[Staffordshire]], England. In 2009, Pirelli became the title sponsor of the [[Chinese Super League]] (CSL), China's top-tier football league. In 2012, the company became a major sponsor of the [[Russian Cup (football)|Russian Cup]].

===Motorsport===
Pirelli is the event title sponsor of the [[Spanish Grand Prix|Spanish]] and [[Hungarian Grand Prix|Hungarian]] Grands Prix and sponsored the [[2018 French Grand Prix]]. The company was the title sponsor of the [[Pirelli World Challenge]] from 2011 to 2018. Pirelli supported rally with their [[Fédération Internationale de l'Automobile|FIA]] [[Pirelli Star Driver]] program as an initiative to support young rally drivers.<ref>{{cite magazine|url=https://www.autosport.com/wrc/news/130841/fia-planning-major-revamp-of-wrc-ladder|title=FIA plans major revamp of World Rally Championship ladder by 2019|magazine=Autosport|first=David|last=Evans|access-date=10 June 2019|archive-url=https://web.archive.org/web/20190515152807/https://www.autosport.com/wrc/news/130841/fia-planning-major-revamp-of-wrc-ladder|archive-date=15 May 2019|url-status=dead}}</ref> It was the sole supplier in the top tier of [[World Rally Championship]] in 2008–2010, and is now a co-supplier with [[Michelin]]. Since its first involvement in WRC in 1973, the manufacturer won 181 events, and produced 25 WRC Driver Champions including [[Colin McRae]] (1995), [[Petter Solberg]] (2003), [[Sébastien Loeb|Sebastien Loeb]] (2008–2010).<ref name=":1">{{Cite web|url=https://www.youtube.com/watch?v=UaLH_5CAY64|title=WRC History: PIRELLI in the WRC|via=www.youtube.com|access-date=8 October 2020|archive-date=14 April 2023|archive-url=https://web.archive.org/web/20230414044159/https://www.youtube.com/watch?v=UaLH_5CAY64&list=PLODyu6T9_emwGh_6Ycg6XZSfbMyExyc_c&index=42&pp=iAQB|url-status=live}}</ref> Pirelli would again become the sole tyre supplier in all three tiers in [[2021 World Rally Championship#Changes|2021]].<ref name=":1" /> Pirelli has also been a sponsor of rally and the late gymkhana driver [[Ken Block]]'s [[Hoonigan Racing Division]] since 2010.

=== America's Cup ===
Pirelli was sponsor of [[Team New Zealand|Emirates Team New Zealand]] in the 35th [[America's Cup]] (2017).<ref>{{Cite news|url=http://www.sportspromedia.com/news/pirelli-boards-team-new-zealand|title=Pirelli boards Team New Zealand|access-date=31 May 2017|language=en|archive-url=https://web.archive.org/web/20170522235653/http://www.sportspromedia.com/news/pirelli-boards-team-new-zealand|archive-date=22 May 2017|url-status=dead}}</ref>

=== Winter Sports ===
Pirelli sponsored [[FIS Alpine World Ski Championships|Alpine World Ski Championship]] and [[Ice Hockey World Championships|Ice Hockey World Championship]] [[International Ice Hockey Federation|IIHF]] from 2017 to 2021.<ref>{{Cite web|url=http://www.fis-ski.com/news-multimedia/news/article=pirelli-and-infront-seal-five-year-sponsorship-agreement-across-flagship-winter-sports-events.html|title=Pirelli and Infront seal five year sponsorship agreement across flagship winter sports events – FIS-SKI|website=FIS-SKI|language=en|access-date=31 May 2017|archive-url=https://web.archive.org/web/20171030215506/http://www.fis-ski.com/news-multimedia/news/article=pirelli-and-infront-seal-five-year-sponsorship-agreement-across-flagship-winter-sports-events.html|archive-date=30 October 2017|url-status=dead}}</ref> The company is also sponsor of the Italian Ski Team and of the Swiss Ski Team.<ref>{{Cite web|url=http://business.pirelli.com/global/en-ww/pirelli-sponsors-alpine-world-ski-championship-and-ice-hockey|title=Pirelli sponsors Alpine World Ski Championship and ice hockey from 2017 to 2021|website=business.pirelli.com|access-date=31 May 2017|archive-url=https://web.archive.org/web/20170614230543/http://business.pirelli.com/global/en-ww/pirelli-sponsors-alpine-world-ski-championship-and-ice-hockey|archive-date=14 June 2017|url-status=dead}}</ref>

===Baseball===
Pirelli also was a sponsor of the [[Los Angeles Dodgers]] of [[Major League Baseball]] from 2014 to 2020.<ref>{{cite web|title=Take me out to the Ballgame|url=https://www.pirelli.com/global/en-ww/life/take-me-out-to-the-ballgame|publisher=Pirelli & C. S.p.A.|access-date=13 July 2022|archive-date=13 July 2022|archive-url=https://web.archive.org/web/20220713194639/https://www.pirelli.com/global/en-ww/life/take-me-out-to-the-ballgame|url-status=live}}</ref><ref>{{cite news|title=Pirelli Extends Relationship With Los Angeles Dodgers As Team Partner|url=https://www.aftermarketnews.com/pirelli-extends-relationship-los-angeles-dodgers-team-partner/|work=AftermarketNews|publisher=Babcox Media|date=26 June 2017|access-date=13 July 2022|archive-date=12 August 2022|archive-url=https://web.archive.org/web/20220812094342/https://www.aftermarketnews.com/pirelli-extends-relationship-los-angeles-dodgers-team-partner/|url-status=live}}</ref>